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1. Search Engine
Optimization

2. What is Search Engine Optimization?
SEO stands for “search engine optimization.”
In simple terms, it means the process of
improving your site to increase its visibility for
relevant searches. The better visibility
your pages have in search results, the more
likely you are to garner attention and
attract prospective and existing customers to
your business.

3. Players in Search Engine Optimization?
Searchers: People who type search queries into search engines.
Search engines: Programs that searchers use to find products,
services,
content, and more on the Internet.
Marketers: The owners or managers of websites and other channels
that publish
content and make offer to people on the Internet.

4. What search engine want
Search engine’s best interest to serve the best, most popular, most relevant content
to searchers.
Search engines contain millions of pages, many search engines display the results
depending on their importance. This importance is commonly determined by using
various algorithms

5. Factors that search engine algorithm consider
Geographic location of the searcher.
Historical performance of a listing (clicks, bounce rates, etc.).
Link quality (reciprocal vs. one-way).
Webpage content (keywords, tags, pictures) .
Back end code or HTML of webpage .

6. Importance of Search Queries
Search Query is the words and phrases that
people type into a search box in order
to pull up a list of results.
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