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Search Engine Optimization


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SEO Overv

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Search Engine Optimization

  1. 2. Search Engine Optimization <ul><li>Search Engine: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to larger web-based search engines that search through billions of pages on the internet. </li></ul><ul><li>SEO is the process of improving the volume and quality of traffic to a website from search engines via “organic” or “algorithmic” search results for target keywords. SEO can also target different kinds of searches, including : - </li></ul><ul><li>Image Search </li></ul><ul><li>Local Search </li></ul><ul><li>Industry-specific vertical search engines </li></ul><ul><li>SEO is the art/science of getting a webpage ranked highly on the major search engines. </li></ul><ul><li>Natural Search, Organic Ranking, Organic Search or SEO all are same. </li></ul><ul><li>SEO considers how search algorithms work and what people search for. </li></ul><ul><li>Another technique known as Black Hat SEO or Spam Indexing </li></ul>
  2. 4. SEO Objective <ul><li>The objective of SEO is to increase a website’s traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. </li></ul><ul><li>SEO is to make the site’s content worthy of higher search engine ranking by being more relevant and competent than the competition’s. </li></ul>
  3. 5. Search Engine Optimization Process
  4. 7. Contd......
  5. 8. How SEO Works?
  6. 9. Contd….
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  8. 11. Coverage in SEO <ul><li>On Page Factors: - </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Site Mechanics </li></ul><ul><li>Content Mechanics </li></ul><ul><li>Inbound and Outbound Linking </li></ul>
  9. 12. Contd...... <ul><li>Off Page Factors : </li></ul><ul><li>Link Building </li></ul><ul><li>Content Generation </li></ul><ul><li>Social Networking </li></ul>
  10. 13. SEO: Advantages & Disadvantages <ul><li>Advantages of SEO Disadvantages of SEO </li></ul><ul><li>Very little recurring fees Too many website visitors </li></ul><ul><li>Long term ROI Too many website leads/sales </li></ul><ul><li>High ranking of websites </li></ul><ul><li>Better conversions </li></ul>