Seo by jamal

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Seo by jamal

  1. 1. SEO Search Engine Optimization
  2. 2. What is SEO ? <ul><li>SEO is the process of editing a web site's content and code in order to improve visibility within one or more search engines. </li></ul>
  3. 3. Why We Use SEO ? <ul><li>The process of altering a document or website in order to improve search rankings of that document. SEO tends to focus on the organic (natural) or free listings. </li></ul>
  4. 4. Factors <ul><li>The page’s title tag (include keywords) </li></ul><ul><li>Link anchor text (include keywords) </li></ul><ul><li>Use of keywords in the document </li></ul><ul><li>The accessibility of the document (can search engines see it and read the content?) </li></ul><ul><li>Internal linking (linking within your site from one page to another) </li></ul><ul><li>Primary subject matter of your site (consistent use of your markets language, focus on content) </li></ul><ul><li>Links to external sites (quality links may reflect upon you, but don’t overdo it) </li></ul><ul><li>Link popularity in topical community (do other sites about your topic link to you?) </li></ul><ul><li>Global link popularity (do all kinds of sites link to you?) </li></ul><ul><li>Keyword spamming (a negative factor, don’t overuse your keywords) </li></ul>
  5. 5. Major Search Engines <ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>Bing </li></ul>
  6. 6. How You Get Popularity <ul><li>You have your Website ? </li></ul><ul><li>Are you satisfy with it ? </li></ul><ul><li>Did you get any response ? </li></ul><ul><li>Did you market your website ? </li></ul>
  7. 7. Market Your Website <ul><li>Market your website through SEO, SEM, SMM. </li></ul><ul><li>List your keywords on major Search Engines. </li></ul><ul><li>Make Official accounts on different social media portals. (Drive your traffic directly to your website) </li></ul>
  8. 8. Listing on Search Engines <ul><li>Keywords: Website Design Pakistan </li></ul>
  9. 9. Social Media Marketing <ul><li>Groups </li></ul>
  10. 10. Benefits of SEO <ul><li>The biggest benefit of SEO is that it helps you to gain an online presence for your business. </li></ul><ul><li>Other benefits of SEO include increasing your business benefits, sales and investment returns. </li></ul><ul><li>The SEO services are usually cost effective and they can be really helpful in diverting traffic from the search engines to your website. </li></ul><ul><li>Your business or service brand gets an online recognition if it comes up in the first pages listed by a search engine. </li></ul><ul><li>Recent surveys have shown that more and more people these days, take the help of search engines when they are interested to know or purchase a product or service. </li></ul><ul><li>If your website gets SEO enabled then chances of a customer tracking you down for the business or service you provide are higher. </li></ul><ul><li>Getting listed by popular search engines also increases your brand credibility. </li></ul>
  11. 11. <ul><li>Thank You </li></ul>

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