<ul><li>Modern world of cut-throat competition of e-commerce  makes SEO imperative. </li></ul><ul><li>More and more sites ...
<ul><li>SEO is the process of figuring out “key words”, potential customers might use to find what the website is offering...
 
<ul><li>Facts in previous slide( on an average 7 pages  of Google are viewed everyday ) emphasize on  search engine market...
<ul><li>SEO refers to the process of “optimizing” both the on-page and off-page ranking factors </li></ul><ul><li>Is the  ...
<ul><li>On-page SEO is working on the pages of a website to maximise its performance. </li></ul><ul><li>Off-page SEO is wo...
Organic Search PPC <ul><li>Is accomplished by optimizing the web pages and by increasing &quot;link popularity&quot;  </li...
<ul><li>Black Hat SEO- </li></ul><ul><li>A tactic intended to misrepresent a website by displaying different information t...
<ul><li>1. Goal </li></ul><ul><li>Growing the business at a good ROI is generally the ultimate goal. </li></ul><ul><li>Val...
<ul><li>2. Every Website is Unique </li></ul><ul><li>An SEO firm would have to do customised work on each of the unique we...
<ul><li>3. Experience of SEO provider </li></ul><ul><li>Number of projects handled by an SEO is a good indication of the e...
<ul><li>THANKYOU </li></ul>
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Social Media Marketing, Benefits Of Social media

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Social Media Marketing, Benefits Of Social media

  1. 2. <ul><li>Modern world of cut-throat competition of e-commerce makes SEO imperative. </li></ul><ul><li>More and more sites are clamouring to optimize their rankings </li></ul><ul><li>It leads to more visibility, leading to more business. </li></ul><ul><li>Behind the scenes every internet search involves complex software. </li></ul><ul><li>It is intelligent enough to se which pages are the most relevant to the search. </li></ul><ul><li>Customer typically buys from a company which comes up top in the search list. </li></ul>
  2. 3. <ul><li>SEO is the process of figuring out “key words”, potential customers might use to find what the website is offering. </li></ul><ul><li>Further it involves doing whatever is necessary to move to the top of the search results so that these searchers visit that site. </li></ul><ul><li>Simple analysis of traffic(in the adjacent figure) to Google reveals 29 percent of internet users’ worldwide visit the Google site on a daily basis. </li></ul><ul><li>This clearly reveals an opportunity with search engines </li></ul>
  3. 5. <ul><li>Facts in previous slide( on an average 7 pages of Google are viewed everyday ) emphasize on search engine marketing. </li></ul><ul><li>Making it to the first page is a barometer of a sites success in SEO. </li></ul><ul><li>Higher probability that the relevant link will be clicked on when its rank is high. </li></ul><ul><li>SEO utilises tools and methods in making the site top ranked in the results of search engines. </li></ul><ul><li>Getting the website in the top half of the page ensures that the site will generate public awareness. </li></ul><ul><li>It subsequently generates more traffic that could lead to potential income and business. </li></ul>
  4. 6. <ul><li>SEO refers to the process of “optimizing” both the on-page and off-page ranking factors </li></ul><ul><li>Is the “industry” that revolves around obtaining high rankings in the search engines for desirable keyword search terms </li></ul><ul><li>Refers to an individual /company that optimizes websites for its clientele. </li></ul><ul><li>SEO usually refers to an individual/firm that focuses on optimizing for “organic” search engine rankings </li></ul>
  5. 7. <ul><li>On-page SEO is working on the pages of a website to maximise its performance. </li></ul><ul><li>Off-page SEO is working off the pages of a website to maximise its performance related to keywords in off-page direct-links. </li></ul>
  6. 8. Organic Search PPC <ul><li>Is accomplished by optimizing the web pages and by increasing &quot;link popularity&quot; </li></ul><ul><li>Done by paying for links that point to the requisite web site. </li></ul><ul><li>Purchasing &quot;clicks&quot; from a search engine is called &quot;pay-per-click&quot; (PPC) search engine advertising (or PPCSE). </li></ul><ul><li>Is a long process </li></ul><ul><li>Length of time involved to achieve higher rankings may be extended. </li></ul><ul><li>Helps to quickly get top search engine placement </li></ul><ul><li>Done by &quot;bidding&quot; (paying) for keywords related to the relevant product. </li></ul>More searchers click the natural search engine results Less traffic is expected through this process Cost involved is quite less as it’s a one time investment. Cost involved is a big disadvantage. It can even reach to thousands per day Link Popularity is a real plus . Very beneficial if one seeks fast results .
  7. 9. <ul><li>Black Hat SEO- </li></ul><ul><li>A tactic intended to misrepresent a website by displaying different information to the search engine v/s the user. </li></ul><ul><li>Link Farms </li></ul><ul><li>Provision of these links in exchange for links to their site in an attempt to improve their rankings. </li></ul><ul><li>Google Bombing </li></ul><ul><li>E stablishing links with certain anchor text in order to achieve a high ranking for that term. </li></ul><ul><li>Any of the above practices sighted by the Search Engine could lead to the immediate exclusion. </li></ul>
  8. 10. <ul><li>1. Goal </li></ul><ul><li>Growing the business at a good ROI is generally the ultimate goal. </li></ul><ul><li>Value can be determined to place on each lead that comes through SEO efforts . </li></ul><ul><li>Budget could also be a constraint when choosing a SEO firm or product. </li></ul><ul><li>Value proposition of each SEO firm or product evaluated in accordance with the future goals and required ROI. </li></ul>
  9. 11. <ul><li>2. Every Website is Unique </li></ul><ul><li>An SEO firm would have to do customised work on each of the unique website. </li></ul><ul><li>Human resource deployment by a firm also leads to customized work by the SEO firm . </li></ul><ul><li>A small firm would have less resources(copywriter, development team ,public relations etc) on hand and would expect the SEO firm to provide resources. </li></ul><ul><li>While choosing an SEO the unique needs of your website should be kept as the focus </li></ul>
  10. 12. <ul><li>3. Experience of SEO provider </li></ul><ul><li>Number of projects handled by an SEO is a good indication of the experience . </li></ul><ul><li>Request references before agreeing to move forward , in the early stages of an SEO campaign . </li></ul><ul><li>It highlights the SEO’s success rate, work ethic, customer service efforts, strategies and techniques. </li></ul><ul><li>Request and Search the SEO’s Keywords. </li></ul><ul><li>Searching and viewing how well the SEO’s rank is a direct indicator as to how the client company will be ranked / handled. </li></ul>
  11. 13. <ul><li>THANKYOU </li></ul>

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