Hi, this is Shahariya. I am a SEO Expert. I have been doing SEO for 5 years. it also include on-page SEO, off-page SEO, technical SEO, Backlinking, SEO audit.

1. SERPs Page = Search Engine Result Page
www.startech.com.bd/laptop-notebook/laptop
Search snippet
Url
Meta title
Meta descriptions
Site link
Search Engine
optimization:
What is search Engine :
Which website will give search results based on
audience KW search. Search Engine will try to help
give the best result for his traffic.
Google.com
Bing.com
Duckduckgo.com
Baidu.com–Chine
Yahoo.com

2. Yandex
Ask.com
WolframAlpha
Boardreader
Naver
Startpage
Ecosia
Qwant
Disconnect Search
Search Encrypt etc.
What is SEO
Search Engine
Optimization
SEO stands for Search Engine Optimization, and it refers to the practice of optimizing websites,
web pages, and online content to improve their visibility and ranking on search engine results
pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website
by making it more attractive and relevant to search engines like Google, Bing, and Yahoo.
Here are some key aspects of SEO:
Keyword Optimization: This involves researching and selecting relevant keywords and
phrases that users are likely to search for when looking for information related to your website
or business. These keywords are strategically placed within your website's content, headings,
meta tags, and other elements.

3. Content Quality: Creating high-quality, informative, and engaging content is essential for SEO.
Search engines prioritize content that provides value to users. Regularly updating your content
can also signal to search engines that your site is active and relevant.
On-Page SEO: This involves optimizing various on-page elements, such as title tags, meta
descriptions, headers, and image alt text. Properly formatted HTML and well-structured content
help search engines understand your content better.
Off-Page SEO: This includes activities like link building, social media marketing, and online
reputation management. Backlinks (links from other websites to yours) are a crucial factor in
search engine rankings. High-quality, relevant backlinks can significantly improve your site's
authority and ranking.
Technical SEO: This aspect focuses on the technical elements of your website, such as site
speed, mobile-friendliness, site structure, and the use of schema markup. Ensuring that your
website is technically sound makes it easier for search engines to crawl and index your content.
Local SEO: If you have a local business, optimizing your online presence for local searches is
crucial. This involves creating and optimizing your Google My Business listing, acquiring local
citations, and managing online reviews.
User Experience (UX): A positive user experience is increasingly important for SEO. Factors
like page load speed, mobile responsiveness, and user-friendly navigation can impact how well
your website ranks in search results.
Analytics and Monitoring: Regularly monitoring your website's performance using tools like
Google Analytics and Google Search Console helps you track your SEO efforts. You can gain
insights into how users interact with your site and make data-driven improvements.
SEO is an ongoing process, as search engine algorithms are continually evolving. Staying
up-to-date with the latest SEO trends and best practices is essential to maintaining and
improving your website's search engine rankings and online visibility.
How Does SEO Works
Search engines like Google use complex algorithms to determine the most relevant and
high-quality web pages to display in response to a user's search query. Here's a simplified
overview of how SEO works within the context of these search engine algorithms:

4. Crawling: Search engines use automated programs called "spiders" or "bots" to crawl the web
and discover new web pages. These bots follow links from one page to another, indexing the
content they find along the way. Not all pages on the internet are indexed; search engines
prioritize pages that seem relevant and authoritative.
Indexing: Once a web page is crawled, its content is analyzed and stored in the search
engine's index. The index is like a massive database that contains information about all the web
pages that have been crawled and their content.
Ranking: When a user enters a search query, the search engine's algorithm goes to work to
determine which pages in its index are most relevant to that query. It assesses various factors to
rank the pages. Here are some key ranking factors:
Relevance: The algorithm considers how well a page's content matches the user's search
query. This includes analyzing the use of keywords and their placement in the content.
Quality: Search engines assess the overall quality of a web page's content. High-quality
content provides valuable information, is well-written, and is free from errors.
Authority: Search engines look at how authoritative and trustworthy a website is. This is often
measured by the number and quality of backlinks (links from other websites) pointing to the
page.
User Experience: Factors like page load speed, mobile-friendliness, and user engagement
metrics (such as bounce rate and time on page) also play a role in ranking.
Freshness: For certain types of content, recency is a ranking factor. News articles, for example,
are often favored when they are fresh and up-to-date.
Displaying Results: Based on the ranking process, the search engine generates a list of
search results that it believes are the most relevant and useful for the user's query. These
results are displayed on the search engine results pages (SERPs).
User Interaction: User behavior, such as which search results they click on, how long they stay
on a page, and whether they return to the search results quickly (indicating dissatisfaction),
provides feedback to the search engine. This feedback can influence future rankings.
Continuous Updates: Search engines continually update their algorithms to improve the quality
of search results and adapt to changing user behavior and technology trends. SEO
professionals and website owners must stay informed about these updates and adjust their
strategies accordingly.
In summary, SEO works by optimizing a website's content, structure, and various other factors
to make it more attractive and relevant to search engines. When done effectively, SEO can

5. improve a website's ranking in search results, leading to increased organic (non-paid) traffic and
improved online visibility. However, it's important to note that SEO is a long-term strategy, and
results may not be immediate.
SEO, or Search Engine Optimization, works by optimizing various elements of a website to
improve its visibility and ranking in search engine results pages (SERPs). Here's a step-by-step
overview of how SEO works:
Keyword Research: The first step in SEO is to identify relevant keywords and phrases that
users are likely to enter into search engines when looking for information related to your
website. Keyword research tools are often used to find these keywords, and factors like search
volume and competition are considered.
On-Page Optimization: This involves optimizing individual web pages to make them more
search engine-friendly. Key on-page SEO elements include:
Title Tags: Crafting descriptive and keyword-rich titles for each page.
Meta Descriptions: Writing compelling and concise meta descriptions that entice users to click
on your search result.
Headings (H1, H2, etc.): Using proper headings to structure content and include keywords.
Keyword Usage: Incorporating target keywords naturally within the content.
Quality Content: Creating valuable, informative, and engaging content that satisfies user intent.
Image Optimization: Adding descriptive alt text to images and optimizing image file sizes.
Internal Linking: Connecting relevant pages within your website through hyperlinks.
URL Structure: Using clean, descriptive URLs.
Off-Page Optimization: This involves activities outside of your website that influence your
search engine rankings. The primary off-page factor is link building, which includes acquiring
high-quality backlinks from other reputable websites. These backlinks serve as votes of
confidence in your content.
Technical SEO: Ensuring that your website is technically sound is essential for SEO. Technical
SEO includes:
Site Speed: Optimizing page load times for a better user experience.
Mobile-Friendliness: Ensuring your site is responsive and accessible on mobile devices.
Site Structure: Creating a logical and easy-to-navigate site structure.
Schema Markup: Implementing schema markup to help search engines understand the content
better.
XML Sitemaps: Submitting XML sitemaps to help search engines crawl and index your site
efficiently.

6. Local SEO (if applicable): If you have a local business, optimizing your online presence for
local searches is crucial. This includes managing your Google My Business listing, acquiring
local citations, and garnering positive online reviews.
Monitoring and Analysis: SEO is an ongoing process. Regularly monitor your website's
performance using tools like Google Analytics and Google Search Console. Analyze data to
track keyword rankings, organic traffic, user behavior, and other relevant metrics.
Iterative Optimization: Based on the data and insights gathered, make informed adjustments
to your SEO strategy. This might involve updating content, acquiring more backlinks, refining
on-page elements, or addressing technical issues.
Staying Informed: SEO is constantly evolving due to changes in search engine algorithms and
user behavior. Staying informed about industry trends and algorithm updates is essential to
maintain and improve your search rankings.
Content Marketing: Creating and promoting high-quality, shareable content can attract organic
backlinks and improve your website's authority.
SEO is a multifaceted and ongoing process that requires a combination of technical expertise,
content creation, and strategic planning. It's important to note that SEO results may take time to
materialize, and it often involves trial and error to find the most effective strategies for your
specific website and industry.
Benefit of seo on business
SEO, or Search Engine Optimization, offers numerous benefits to businesses of all sizes
and industries. Here are some of the key advantages of implementing SEO for your
business:
Increased Organic Traffic: SEO helps improve your website's visibility in search engine
results pages (SERPs). As your website ranks higher for relevant keywords, you're more
likely to attract organic (non-paid) traffic from users actively searching for products,
services, or information related to your business.

7. Cost-Effective Marketing: Compared to paid advertising methods, SEO is a
cost-effective long-term strategy. Once your website ranks well for target keywords, you
can continue to receive organic traffic without ongoing ad spend.
Better User Experience: SEO often involves optimizing your website's technical aspects
and content structure, leading to a more user-friendly and responsive site. This
enhances the overall user experience, which can lead to higher engagement, longer time
spent on your site, and increased conversions.
Improved Credibility and Trust: Websites that appear at the top of search results are
generally perceived as more credible and trustworthy by users. SEO helps establish your
business as an authority in your industry, which can build trust with potential customers.
Higher Conversion Rates: SEO not only brings more traffic to your site but also attracts
highly targeted traffic. When your website ranks for keywords relevant to your business,
you're more likely to reach users who are genuinely interested in your products or
services, resulting in higher conversion rates.
Local Visibility: For brick-and-mortar businesses, local SEO tactics can improve your
visibility in local search results. This is especially important for attracting nearby
customers to your physical location.
Competitive Advantage: Many of your competitors are likely investing in SEO. By
optimizing your website effectively, you can gain a competitive edge and potentially
outrank them in search results.
Long-Term Sustainability: Once your website achieves strong search engine rankings, it
can maintain those positions for an extended period, provided you continue to update
and optimize your content. This long-term sustainability can offer a stable source of
organic traffic.
Measurable Results: SEO allows you to track and measure various metrics, such as
keyword rankings, website traffic, and conversion rates. This data-driven approach
enables you to make informed decisions and refine your SEO strategy over time.
Global Reach: SEO can help businesses expand their reach beyond local markets and
tap into a global audience. By targeting international keywords and optimizing for
different languages, you can attract a diverse customer base.

8. Adaptation to Mobile Trends: With the increasing use of mobile devices for online
searches, SEO can help ensure that your website is mobile-friendly and optimized for
mobile search, improving your chances of reaching mobile users.
Brand Visibility: Consistently appearing in search results for relevant queries helps
increase brand awareness. Even if users don't click on your website immediately, they
become familiar with your brand over time.
In summary, SEO is a valuable digital marketing strategy that can significantly benefit
businesses by driving organic traffic, improving user experience, building credibility, and
delivering long-term results. It's an investment that can lead to increased online visibility,
customer engagement, and business growth.
Benefit of seo on career
SEO, or Search Engine Optimization, is not only valuable for businesses but can
also provide significant benefits to individuals pursuing a career in the field. Here
are some of the key advantages of a career in SEO:
High Demand: SEO professionals are in high demand as businesses recognize
the importance of online visibility and search engine rankings. Job opportunities
in SEO are plentiful, and this demand is expected to continue growing as digital
marketing becomes increasingly essential.
Diverse Career Paths: SEO is a multifaceted field that encompasses various
specialties, including on-page optimization, technical SEO, content marketing, link
building, local SEO, and more. This diversity allows individuals to choose a niche
that aligns with their interests and skills.
Continuous Learning: SEO is constantly evolving due to changes in search
engine algorithms, technology, and user behavior. This creates a dynamic
environment that encourages professionals to stay updated and continuously
learn new strategies and tactics.

9. Analytical Skills: SEO professionals often work with data, analytics tools, and
performance metrics. Developing strong analytical skills is a valuable asset, not
only in SEO but also in many other aspects of digital marketing and business
analysis.
Creative and Strategic Thinking: Crafting effective SEO strategies requires
creative problem-solving and strategic thinking. SEO professionals need to
develop unique approaches to improve search rankings and outperform
competitors.
Remote Work Opportunities: Many SEO tasks can be performed remotely,
making it possible for professionals to work from anywhere with an internet
connection. This flexibility is attractive to those who value remote or freelance
work arrangements.
Entrepreneurial Opportunities: SEO expertise can open doors to entrepreneurial
opportunities. Many SEO professionals become consultants or start their own
digital marketing agencies, providing services to businesses of all sizes.
Career Growth: As professionals gain experience and expertise in SEO, they often
have the opportunity for career advancement. This can include taking on
leadership roles, managing teams, or specializing in advanced SEO strategies.
Global Reach: SEO professionals can work on websites and projects that target a
global audience. This allows them to collaborate with clients and teams from
around the world, broadening their horizons and experiences.
Networking: Building a strong network is crucial in the SEO industry. Attending
industry conferences, joining online communities, and connecting with fellow
professionals can lead to valuable collaborations and career opportunities.
Job Security: As long as online search remains a fundamental part of how
people find information, products, and services, there will be a need for SEO
professionals. This provides a level of job security in the field.

10. Competitive Salary: SEO professionals often earn competitive salaries, especially
as they gain experience and expertise. Additionally, certifications and specialized
skills can lead to higher earning potential.
In summary, a career in SEO offers a range of benefits, including high demand,
diverse career paths, continuous learning opportunities, and the potential for
remote work and entrepreneurship. For individuals with a passion for digital
marketing and a willingness to adapt to evolving trends, SEO can be a rewarding
and fulfilling career choice.
value of the SEO industry market
The global SEO market size was valued at USD 1455.59 million in 2021 and is
expected to expand at a CAGR of 25.54% during the forecast period, reaching
USD 5698.12 million by 2027 0.0000001%.
Global Market Value
SEO is a critical component of digital marketing, and its importance has only
increased as businesses worldwide recognize the value of online visibility and
search engine rankings. Here are some key points about the global SEO market:
Continuous Growth: The demand for SEO services has been steadily growing as
businesses of all sizes invest in online marketing strategies. The COVID-19
pandemic accelerated the shift toward digital marketing, further fueling the
demand for SEO professionals and services.

11. Increased Competition: With the growing importance of SEO, competition in the
industry has also increased. This has led to a higher level of expertise and
innovation, benefiting both businesses and SEO professionals.
Expanding Digital Presence: Many businesses are expanding their online
presence and e-commerce capabilities to reach a wider audience, both
domestically and internationally. This has led to a greater need for SEO to
improve search engine rankings and visibility in various markets.
Mobile Optimization: The rise in mobile device usage for internet access has
made mobile SEO optimization crucial. Websites that aren't mobile-friendly can
suffer in search rankings, driving businesses to invest in mobile optimization
strategies.
Local SEO: Local businesses have been focusing more on local SEO to attract
nearby customers. This includes optimizing for "near me" searches and
managing Google My Business listings.
Voice Search and AI: The increasing adoption of voice-activated devices and
AI-driven search assistants (like Siri and Alexa) has led to new SEO challenges
and opportunities. Optimizing for voice search has become a priority for many
businesses.
Technical SEO: Technical SEO, which involves optimizing website structure,
performance, and security, has gained importance. Search engines favor
websites that provide a seamless and secure user experience.
Content Marketing: High-quality, informative, and engaging content continues to
be a cornerstone of effective SEO. Content marketing strategies have become
more sophisticated, with a focus on delivering value to users.
Global Reach: Many businesses are looking to expand their reach globally, which
requires international SEO strategies. This includes targeting keywords in
multiple languages and optimizing for different regions and cultures.

12. Algorithm Updates: Search engines like Google regularly update their algorithms,
impacting search results and ranking factors. SEO professionals must stay
informed about these changes and adapt their strategies accordingly.
Data and Analytics: Data-driven SEO strategies are increasingly common. SEO
professionals use tools and analytics to track keyword rankings, website traffic,
user behavior, and conversion rates to make informed decisions.
User Experience: User experience (UX) has a significant impact on SEO. Search
engines prioritize websites that provide a positive and user-friendly experience,
which includes factors like page load speed, mobile responsiveness, and user
engagement.
It's important to note that the SEO landscape is dynamic, and trends and best
practices can change rapidly. To succeed in the global SEO market, professionals
and businesses need to stay updated, adapt to new technologies, and
continuously refine their strategies.
Future Of Jobs Market on SEO
The future of the SEO job market is expected to be promising, driven by the
continued growth of the digital landscape and the increasing importance of
online visibility for businesses. Here are some factors that may shape the future
of SEO jobs:
Growing Demand for Digital Marketing: Digital marketing, including SEO,
continues to be a critical component of a business's overall marketing strategy.
As more businesses recognize the value of an online presence, the demand for
SEO professionals is likely to increase.
Increased Competition: With the growing importance of SEO, there will likely be
more professionals entering the field. This increased competition may lead to a
higher level of specialization and expertise among SEO practitioners.

13. Evolving SEO Strategies: SEO is constantly evolving due to changes in search
engine algorithms, technology, and user behavior. SEO professionals will need to
adapt to new strategies and best practices to remain relevant in the job market.
AI and Automation: While AI and automation tools can assist SEO professionals,
they may also change the nature of some SEO tasks. SEO jobs may involve more
strategic planning and data analysis as routine tasks become automated.
Technical Skills: Technical SEO, including website optimization and data
analysis, will continue to be in demand. Professionals with strong technical skills
will have an advantage in the job market.
Content Creation: Content remains a crucial aspect of SEO, and professionals
who can create high-quality, engaging, and optimized content will be in demand.
User Experience (UX): SEO professionals who understand and prioritize user
experience, including mobile optimization and site speed, will be highly sought
after.
Local and Mobile SEO: Businesses will continue to emphasize local and mobile
SEO strategies, creating opportunities for professionals who specialize in these
areas.
Data Analysis and Reporting: SEO jobs will increasingly involve data analysis and
reporting, as businesses seek to measure the impact of their SEO efforts and
make data-driven decisions.
Adaptation to Algorithm Changes: Search engines like Google frequently update
their algorithms. SEO professionals who can quickly adapt to these changes and
adjust their strategies will be valuable assets to businesses.
Remote Work Opportunities: Many SEO tasks can be performed remotely,
allowing for flexible work arrangements. This may open up job opportunities for
professionals in different geographic locations.

14. Consulting and Freelancing: Experienced SEO professionals may choose to work
as consultants or freelancers, providing specialized services to businesses on a
project basis.
Certifications and Training: Earning relevant certifications and staying updated
with industry training will be essential for SEO professionals to demonstrate their
expertise.
In summary, the future of the SEO job market is likely to remain robust, with
opportunities for both generalists and specialists in various aspects of SEO.
Professionals who stay current with industry trends, develop a strong skill set,
and adapt to the evolving landscape will be well-positioned for success in SEO
careers.