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Seo Report

SEO Report

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IN THE NAME OF ALLAH WHO IS MOST BENEFICIENT AND
MERCIFUL
Submitted By:
Sunawar Khan (38)
Submitted To:
Sir Suleman
Class:
MCS 4th
Session:
(2009-2011)
Topic:
Search Engine Optimization
Subject:
Software Engineering
Department of Computer Science & Information Technology
BahawalNagar Campus
Search Engine Optimization Page 1
You've finished your web design, uploaded your files, and set up your blog,
but you're still not getting as many visitors as you hoped for. What
gives? Chances are you haven't started working on one of the most
important ways to market your site, Search Engine Optimization (SEO).
What Is Search Engine?
An internet-based tool that searches an index of documents for a
particular term, phrase or text specified by the user. Commonly used
to refer to large web-based search engines that search through billions
of pages on the internet.
Examples popular Search Engines
Search Engine Optimization Page 2
What is Search Engine Optimization(SEO)?
SEO is a term described as a set of techniques used to achieve high
ranking in search engines and quality visits, whether organic or
natural, from search engines. Everyone with a website online wants to
get high ranking and a marked increase in traffic through popular
search engines as Google, Yahoo, MSN and AOL. SEO is a large term
that encapsulates Search Engine Marketing (SEM) and Link building
strategies into it.
What is Search engine marketing (SEM)?
SEM is a form of Internet marketing that seeks to promote websites
by increasing their visibility in search engine result pages (SERPs)
through the use of, paid placement, contextual advertising, and paid
inclusion.(Wikipedia)
SEM is the act of marketing a website via search engines by
purchasing paid listings.
What are paid listings?
These are listings that search engines sell to advertisers, usually
through paid placement or paid inclusion programs. In contrast,
organic listings are not sold.
Search Engine Optimization Page 3
• Paid inclusions
- Advertising programs where pages are guaranteed to be
included in a search engine's index in exchange for payment
- no guaranteed ranking
- payment made on a Cost Per Click (CPC) basis
- eg Looksmart: a directory that lists pages and sites, not based
on position but based on relevance. Advertisers pay to be
included in the directory on a CPC basis or per-url fee basis
with no guarantee of specific placement
Organic Links V/S Sponsored Links
Sponsored Links
Sponsors Links are paid for through Pay-Per-Click or Pay-Per-Call
campaigns (also known as "PPC"). Simply put, businesses bid on
keywords that are relevant to their business. Then, according to how
high their bid was, their ad appears in the sponsored link areas when
the search terms are engaged by a user.
Organic links
Organic links are different from sponsored links. You do not bid on
them. Instead, organic results are achieved by matching the user's
search terms with the HTML and copy on a particular site. In other
words, if you want people searching for "German T-Shirts" to find
your site that sells them, you would have an SEO expert code your
site accordingly
Search Engine Optimization Page 4
SERP (Search Engine Result Page)
SERP is the detailed list of web pages or web documents that are
returned by the search engine as a response to any search query made.
Spider
This is a program that acts like a browser by downloading web pages.
But instead of displaying the information in form of text and graphics,
it works directly on the underlying HTML code of a page.
Crawler
It's a program that has been designed to automatically follow all the
links embedded in a web page. Crawler helps in determining the pre-
defined set of addresses for the spider. New documents getting on-line
are cached through this crawler program
What is a SEO Algorithm?
• Top Secret! Only select employees of a search engines company
know for certain
• Varies by Search Engine – some give more weight to on-page
factors, some to link popularity
• The SEO algorithm is constantly changed, tweaked & updated
• Websites and documents being searched are also constantly
changing
Ranking Factors
Search Engine Optimization Page 5
• On-Page Factors (Code & Content)
• Title tags <title> #3
• Header tags <h1> #5
• ALT image tags #4
• Content, Content, Content (Body text) <body> #1
• Hyperlink text #6
• Keyword frequency & density #2
Off-Page Factors
• Link Popularity (“votes” for your site) – adds credibility
#2
• Anchor text #1
Developers Sheet From developing point of view.
Important SEO HTML tags are discussed below
Important HTML Tags
Title Tag
<head>
<title>Keyword</title>
</head>
H1,H2,H3
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>
Bold, Strong(Same Worth)
Search Engine Optimization Page 6

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Seo Report

  • 1. IN THE NAME OF ALLAH WHO IS MOST BENEFICIENT AND MERCIFUL Submitted By: Sunawar Khan (38) Submitted To: Sir Suleman Class: MCS 4th Session: (2009-2011) Topic: Search Engine Optimization Subject: Software Engineering Department of Computer Science & Information Technology BahawalNagar Campus Search Engine Optimization Page 1
  • 2. You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many visitors as you hoped for. What gives? Chances are you haven't started working on one of the most important ways to market your site, Search Engine Optimization (SEO). What Is Search Engine? An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Examples popular Search Engines Search Engine Optimization Page 2
  • 3. What is Search Engine Optimization(SEO)? SEO is a term described as a set of techniques used to achieve high ranking in search engines and quality visits, whether organic or natural, from search engines. Everyone with a website online wants to get high ranking and a marked increase in traffic through popular search engines as Google, Yahoo, MSN and AOL. SEO is a large term that encapsulates Search Engine Marketing (SEM) and Link building strategies into it. What is Search engine marketing (SEM)? SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.(Wikipedia) SEM is the act of marketing a website via search engines by purchasing paid listings. What are paid listings? These are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold. Search Engine Optimization Page 3
  • 4. • Paid inclusions - Advertising programs where pages are guaranteed to be included in a search engine's index in exchange for payment - no guaranteed ranking - payment made on a Cost Per Click (CPC) basis - eg Looksmart: a directory that lists pages and sites, not based on position but based on relevance. Advertisers pay to be included in the directory on a CPC basis or per-url fee basis with no guarantee of specific placement Organic Links V/S Sponsored Links Sponsored Links Sponsors Links are paid for through Pay-Per-Click or Pay-Per-Call campaigns (also known as "PPC"). Simply put, businesses bid on keywords that are relevant to their business. Then, according to how high their bid was, their ad appears in the sponsored link areas when the search terms are engaged by a user. Organic links Organic links are different from sponsored links. You do not bid on them. Instead, organic results are achieved by matching the user's search terms with the HTML and copy on a particular site. In other words, if you want people searching for "German T-Shirts" to find your site that sells them, you would have an SEO expert code your site accordingly Search Engine Optimization Page 4
  • 5. SERP (Search Engine Result Page) SERP is the detailed list of web pages or web documents that are returned by the search engine as a response to any search query made. Spider This is a program that acts like a browser by downloading web pages. But instead of displaying the information in form of text and graphics, it works directly on the underlying HTML code of a page. Crawler It's a program that has been designed to automatically follow all the links embedded in a web page. Crawler helps in determining the pre- defined set of addresses for the spider. New documents getting on-line are cached through this crawler program What is a SEO Algorithm? • Top Secret! Only select employees of a search engines company know for certain • Varies by Search Engine – some give more weight to on-page factors, some to link popularity • The SEO algorithm is constantly changed, tweaked & updated • Websites and documents being searched are also constantly changing Ranking Factors Search Engine Optimization Page 5
  • 6. • On-Page Factors (Code & Content) • Title tags <title> #3 • Header tags <h1> #5 • ALT image tags #4 • Content, Content, Content (Body text) <body> #1 • Hyperlink text #6 • Keyword frequency & density #2 Off-Page Factors • Link Popularity (“votes” for your site) – adds credibility #2 • Anchor text #1 Developers Sheet From developing point of view. Important SEO HTML tags are discussed below Important HTML Tags Title Tag <head> <title>Keyword</title> </head> H1,H2,H3 <h1>Most Important</h1> <h2>Second Most Important</h2> <h3>Third Most Important</h3> Bold, Strong(Same Worth) Search Engine Optimization Page 6
  • 7. <b>Keyword</b> <strong>Keyword</strong> Image(XHTML) <img src=”keyword.jpg” alt=”keyword” /> Hyperlink <ahref=http://www.mysite.com/webpage.html title=”keyword”>Keywordin Anchor Text</a> Hyperlink(No Followed) <a href=”http://www.mysite.com/webpage.html” title=” Search Engine Indexing Limits Does not apply to websites with significant authority Page File Size No more than 150 kilobytes (Before Images, CSS and other Attachments) Amount of links No more than 100 unique links per page Title Tag No more than 70 characters Meta Description No more than 155 characters Parameters in URL No more than 2 Bad Example: http://www.mysite.com/brands.php? object=1&type=2&kind=3&node=5&arg=6 Good Example: http://www.mysite.com/brands.php?nike Depth of URL No more than 4 Bad Example: http://www.mysite.com/people/places/things/noun/danny/car Search Engine Optimization Page 7
  • 8. *Best Practice Good Example: http://www.mysite.com/people/danny/ Recommended Title Tag Syntax In HTML code, the title tag specifies the title of your Web page. It is code which is inserted into the header of your web page and looks like this: <head> <title> Creating Title Tags for Search Engine Optimization & Web Usability</title> </head> The World Wide Web Consortium describes the title as a required element in an HTML document. Search Engine Optimization Page 8
  • 9. The first and most important part of your on-page SEO is the title tag (<title></title>). Many people who outsource or create a site in a WYSIWYG editor completely forget about the last of the meta tags that still gives some quality ranking love from search engines. The benefits of using optimized title tags are three fold: A user searching for your keyword will see your site's link highlighted in the search engines if your page's title is the same as the phrase they searched for. This drastically increases click through and can even give you more traffic than those who rank above you if their title tags are not optimized. Increase your rankings on the search engines. Help the engines distinguish between pages that might look similar. What is Canonical URLs? Canonical URL: the search engine friendly URL that you want the search engines to treat as authoritative. In other words, a canonical URL is the URL that you want visitors to see. Quite often canonical URLs were used to describe the homepage. The typical example used is that most people treat the following URLs as the same: www.example.com example.com www.example.com/index.html example.com/home.asp Search Engine Optimization Page 9
  • 10. Canonical simply means relating to or belonging. It also means reduced to the simplest and most significant form. Just remember that a canonical URL is the simplest and most significant (authoritative) version of the URL that you want to be seen. What is Redirects? 301 redirect is a catch phrase often used in SEO where nobody really explains how to do it. Many people feel too dumb to ask "how do I do a 301 redirect?" because they feel they should just know what one is. 301 redirects are used to permanently move a site to a new location. Search engines do not apply penalties to 301 redirects the way they apply them to many other types of redirects. 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". SEO Process: Search Engine Optimization Page 10
  • 11. Website Analysis The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines. Client Requirements In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly. Keyword Research Search Engine Optimization Page 11
  • 12. Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. The final keywords list is approved by the client. Content Writing After the final list of keywords is discussed, we start writing content for the different sections of the website. Keywords are incorporated to the text content of the website. New pages are also added to the website and content is written for the new pages. Website Optimization The Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines. Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is carried out to make the website Search Engine Friendly and easy to navigate by the search engine spiders. Submission of Website The submission process allows the website to be submitted to some of the most Prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages. Search Engine Optimization Page 12
  • 13. Link Building Link Building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links. Reporting The 8 step process ensures results for our clients within the time frames we provide to the customer at the start of anyproject. For more information about our Search Engine Optimization Services, Search Engine Optimization Technique 1. Avoid Flash, but if you must use Flash, use SWF_Object() and have a text-only, keyword-centric and fully functional backup site loading behind it. This is only compliance, anyhow. 2. Use meaningful filenames such as "turtle-food.jpg" instead of "image1.jpg" for all files including graphics, sound, scripts, etc... 3. Use hyphens in filenames instead of underscores 4. Use the meta description and meta keywords tags and put them immediately after the page title, as high on the page as possible - and make different titles as well as meta tags for each page. 5. Get a list of keywords for EACH PAGE and work them into the tags in number four. Also, use them in the page titles. Put keywords Search Engine Optimization Page 13
  • 14. ahead of the company name in page titles, such as in: "Turtle Food Experts ¦ ACME Turtleworld!" 6. Try to use header tags where possible, around keywords. If using css, use css to define the size and characteristics of your header tags. Validate CSS, just like the HTML and XML on the site. 7. Put bold or italics around keywords where possible, and name links using keywords. 8. Link internally, even to anchor text, using keywords 9. Do not put text in graphics. Use text. 10. Use the ALT tag and combine ALT text with keywords 11. Generate RSS feeds for pages with good content and syndicate them. Use something like Feedburner 12. Be sure the site is compliant to coding standards 13. Sites with private content should try to have public pages as well 14. Use a sitemap, ideally sitemap.xml (registered with Google and at the root of your site), but at the least a header/footer/menu that includes text links 15. Be sure that WebTrends or similar program is installed on the server Search Engine Optimization Page 14
  • 15. 16. If using a CMS, try to install a "search-engine-friengly URL" component or mod_rewrite for Apache (is there an IIS equivalent?) 17. Avoid using frames. If you must use frames, use <NOFRAMES> tags 18. Manually submit site to at least Google, Yahoo, DMOZ 19. Try to ensure that at least some page content is static and keyword-relevant 20. Make sure that links are not "click here" but instead consist of keywords and keyword phrases. Shorter is not necessarily better. 21. Have a "links/resources" page that will be used for reciprocal links and other outbound links (to open in "_blank") or better - put contextual links within the site. 22. Make a custom 404 page that looks good and links to the site's main sections or includes a sitemap. Have the custom 404 page do a meta refresh to the main page after a few seconds, and let browsers know "you will be directed to our main site in X seconds" 23. If the site is geared towards a specific geographic area, try to find hosting in that area #) Use lowercase file names. It seems to matter to some search engine systems. Search Engine Optimization Page 15
  • 16. #) Follow The First Letter Capital, Every Other Letter Lowercase naming convention in links with keywords (where it isnt painful or displeasing to do so) #. Don't use a new technology just because it is "cool". Check for seo implications before implementing. #. If AJAX is creating any of your page content, know that it is probably not being indexed. SEO - what is NOT recommended Flash and shockwave - spiders do not pick up these files Image only sites - spiders do not pick up images Image maps - spiders cannot read image maps. Do not use them on your home page or critical pages. Frames - only one page can be titled (titling is critical in search rankings) - If the spider cannot read the complete page (because of the frames), it will not be indexed properly. - Some spiders may not even read a frames web site Password protected pages – spiders cannot enter password protected pages PDF files - can be problematic for spiders. Although some search engines can index them, the pages must be interpreted into HTML and Search Engine Optimization Page 16
  • 17. can lose much of their content. - place PDFs lower down in your site Dynamic pages - spiders cannot index some content on pages using ASP, CGI or other dynamic languages. - Make sure important pages are HTML, no dynamically generated content. Drop down menus – spiders cannot read them Search Engine Optimization Page 17
  • 18. Keyword Research Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them (we refer to Google because if you can rank well there, you'll rank well on the other search engines). These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing. Broad Keywords A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports"). These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic. Summary: Hard to rank for, but worth it in the long run. We recommend that beginners only choose a broad keyword if their industries are not very competitive. Specific Keywords Search Engine Optimization Page 18
  • 19. A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes"). These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several #1 rankings for specific keywords to equal one #1 ranking broad keyword. Summary: Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will receive is relatively low. Unique or Branded Keywords These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms. If you have a popular brand or product, make sure that you have optimized for these freebie keywords. Keyword Research Tools Search Engine Optimization Page 19
  • 20. Keyword research tools are 2 parts voodoo magic and 1 part hard statistic. This is partly due to Google not releasing actual numbers and partly due to overeager SEO Tool developers trying to sell their products. Because there is such a sizable uncertainty in all keyword research tools, it is best to use as many different sources as you can,. Even with multiple sources, you should only take the information you gather as a recommendation, rather than a fact. Yahoo has been releasing their keyword search information for years, and many tools are based off of this specific data. We've collected a wide variety of helpful tools that will give you a general idea of which keywords you should target when making and optimizing your websites. Keywords Density How many times is your keyword mentioned on your site? If it's too much, you'll look like a spammer; if it's too little, you won't look like a relevant match and the search engines won't consider your site. Keyword Variation Altering versions of your keywords will help you capture hidden search engine traffic. Similar Keywords These are closely related topics to your keywords that will aide the search engines in correctly categorizing your traffic. Keyword Variations Search Engine Optimization Page 20
  • 21. You may have found a couple of high traffic keywords using a keyword research tool, but those estimates often group similar keywords, alternate spellings, and plurals into a single word. Valuable traffic is hidden when using those tools. This hidden traffic lies in all the subtle variations of your keyword that someone may search for. Plurals The easiest way to optimize your site is to include the plural version of your keyword at least a couple of times on your page. Nearly every keyword can do this (instead of "free hat", try "free hats"). Misspellings Although it may make your site look a little unprofessional, including a very common misspelling of your keyword is one of the easiest ways to rank #1 for that exact spelling and get some free traffic. This is one of the fun things to experiment with after you've optimized the rest of your site. Acronyms If your keyword is an acronym like SEO, write out the words completely (Search Engine Optimization) so that you can target those people who do not know the acronym. Targeted Keywords If you want a page to rank for a keyword that is particularly difficult, be sure to focus on getting the keyword in your anchor text. Many newbies will request links to the page they're trying to boost and forget about the anchor text. While getting links to the page is most certainly going to help, you should try to get at least part of your keyword into the anchor text whenever you get the chance. Search Engine Optimization Page 21
  • 22. What is PageRank? PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. When search engines were first developed, they ranked all websites equally and would return results based only on the content and meta tags the pages contained. At the time, however, the PageRank system would revolutionize search engine rankings by including one key factor: a site's authority. To determine how important, or authoritative, a site was Google chose big sites, such as cnn.com, dmoz.org, and espn.com. These sites were clear authorities, and Google figured that if these websites chose to link to another site (let's say site B), then site B would receive a piece of that site's authority. If site B were to link to another site (how about C), then site C would also receive a piece of authority, though much smaller. Search Engine Optimization Page 22
  • 23. Using this system of passing authority, Google would then count up how much authority a site had and give it a PageRank from 0 to 10. The PageRank system has become more complicated since then, but this is how it all started. What's my PageRank? If you would like to see what PageRank your site has or other sites have, install Google's Toolbar. Google has made a small green bar that starts at 0 page rank (a blank bar) all the way up to 10 (a full green bar, which is 100% authoritative). It should be noted that the PageRank shown in the toolbar is an estimate released by Google, and it is only updated every 3 months or so. Who Uses PageRank? When PageRank first came out, only Google was using the technology, but as other search engines have seen how much it improved Google's accuracy, nearly every search engine has added the PageRank system in to be at least part of their algorithm. In the past, while many of the search engines were still working on adding PageRank to their search algorithm, some couldn't wait to make their own and instead signed deals with Google to have them power their results (Yahoo did this for quite some time). Apart from search engines, SEOs (Search Engine Optimization specialists), link buyers, webmasters, marketers, and anyone interested in a site's value will often look to the Google PageRank when trying to quickly determine the importance of a site. How Important is PageRank? Search Engine Optimization Page 23
  • 24. When Google was in its childhood, PageRank was the single most important factor for ranking well. However, as soon as the SEO community caught on to this, there was a great deal of people who found ways to artificially boost their clients' PageRank. Those sites became more authoritative than Google thought they should be. Since then, Google and other search engines have constantly refined how important PageRank is, and its importance has definitely declined through the years. One tactic Google uses is to update Google Toolbar PageRank values four times a year instead of every week, making it difficult for SEOs to know a site's real PageRank. Another tactic is to prevent a site that has been known to sell links from passing any of its PageRank (authority) on to sites that it links to. However, Google can't use that tactic too much because then they run the risk of preventing good sites from being ranked as they should be. This is a battle between Google and SEOs that will not be ending anytime soon! Where do I Get PageRank for my Site? Now we've come to the part where you actually have to do work! It's tough, but getting a high PageRank for your site should definitely be part of your long-term SEO strategy. The only way to get PageRank is to get a link from a site that already has PageRank. This means that getting a ton of links from PageRank 0 sites will not help your score. However, a single link from a site with a PageRank 6 can immediately boost your site to a PageRank 5 if the site is trusted by Google and is not linking to a massive amount of other sites. Search Engine Optimization Page 24
  • 25. The process of increasing your PageRank is directly tied to link acquisition. Link acquisition is getting links from other sites, be it via natural or through link purchasing. We cover both of these topics in greater detail, and you should read each lesson to learn more about the benefits and drawbacks of each. Search Engine Optimization Page 25
  • 26. SEO Tools There are a lot of repetitive tasks to be done when optimizing your site for the search engines. To make your life easier, we've compiled a list of the most popular SEO Tools (nearly all 100% free) and categorized them into the following: Keyword Discovery Find popular keywords that your site should be targeting. Keyword Volume Estimate how much search traffic a specific keyword receives each month. Keyword Density Analyze how well a specific webpage is targeting a keyword. Site Popularity Determine how popular your site is on the internet. Keyword Rankings Track of your site's rankings for a keyword in the search engines. Firefox add-ons Install these add-ons to turn your browser into an SEO research powerhouse. Keyword Discovery Before you can begin to optimize your site for search engines, you must first know which keywords you are going after. Use these tools to find which things people are searching for in your industry! Search Engine Optimization Page 26
  • 27. Google Adwords Google's tool is probably the easiest to use and maybe the best if you think about the fact that Google is the most used search engine in the world (meaning they have access to the most data). Ad Center Keyword Group Detection Microsoft's unique tool that will analyze a word or phrase that you give it and determine related phrases. Term Extractor This tool will take a URL that you give it and return the relevant keywords from that page. It might be smart to insert an article about your industry and see what keywords they're using. KeyCompete This program finds out what terms a site is advertising on with their Pay per Click campaigns. Let them continue to pay for those keywords while you work on ranking #1 in the search engines and getting all your traffic for free! Popular Searches If you have no idea what you want to have your site be about, consider using this tool which keeps track of the most popular search terms overall. Keyword Volume Almost as important as knowing what people are searching for is determining how many people are searching for it. Use these tools to get a rough estimate of the number of people searching for a keyword or phrase. Search Engine Optimization Page 27
  • 28. Google Adwords External Tool This has become a lot more helpful, as it now displays the actual volume of searches in a month. SEO Book Keyword Suggestion Tool This tool uses word tracker’s API to get the estimated number of searches a keyword receives on each search engine (Google, Microsoft, and Yahoo). Keyword Density Term Target - This tool takes a URL and the keyword you're attempting to target and returns a letter score (A-F) on how well you have done. Fun, but it's hard to determine exactly how accurate it is as the search engines have not released their formulas for determine how relevant pages are for a given keyword. Keyword Rankings Rank Checker - Keeps track of your ranks in the search engines without sharing it with anyone but yourself. However, you do have to download it and install it to your computer. Keyword Rankings One of the first popular keyword trackers out there. It will tell you your daily, weekly, and monthly changes for each term that you enter. It also has a nice graph feature so you can see your progress graphically! Rank Checker A very unique name, and it does what it says. Firefox Add-ons. Search Engine Optimization Page 28
  • 29. Other Google Analytics Although this isn't really related to SEO, Google Analytics has a section that displays all the search terms that your visitors used to get to your site. Crawl Test Looks at a given URL to check for any common problems that might prevent your site being crawled properly by a search engine. Search Engine Optimization Page 29
  • 30. References: Search Engine Wikipedia Search Engine Optimization Wikipedia Search Engine Marketing Wikipedia Paid Listings http://www.unisa.edu.au/wag/design/seo.p pt OrganicLinks V/S Sponsored Links http://www.resourcenation.com/article/org anic-links-vs-sponsored-links Ranking Factors Canonical URLs http://ask.enquiro.com/2009/what-is-a- canonical-url/ What is Redirects? http://www.seobook.com/archives/000215. shtml http://www.webconfs.com/how-to- redirect-a-webpage.php SEO Process http://www.etrix.ie/downloads/process- seo.pdf SEO Technique http://www.webmasterworld.com/search_e ngine_promotion/3383619.htm Keyword Research http://www.tizag.com/SEOTutorial/ SEO Tools http://www.tizag.com/SEOTutorial/ Page Ranking http://www.tizag.com/SEOTutorial/ Search Engine Optimization Page 30