SDL Machine Translation for Post Editing
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Machine Translation is coming! Have you considered your strategy for Machine Translation adoption? To make things easier, we have included few ideas in this presentation on where you may find yourself right now. Think about where you are today, and where you want to be tomorrow.
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SDL Machine Translation for Post Editing
- 1. SDL MACHINE TRANSLATION FOR POST EDITING Let’s Talk Strategy! Andy Reid Product Marketing Manager SDL Language Technologies @SDL_Andy
- 2. Let’s begin with some context
- 3. Mechanisation is almost inevitable as industries grow…
- 4. Mechanisation is almost inevitable as industries grow…
- 5. Agriculture
- 8. Publishing
- 9. …and NOW the same is happening to Translation with the introduction of post edited machine translation
- 10. Why now?
- 11. Technological Advances Emergence of Statistical Machine Translation that dramatically reduces the time to create MT engines Technological Advances
- 12. 54% non-Anglophones use MT when visiting English language websites Consumers default to Machine Translation
- 13. of web users take advantage of free translation tools 75% People use free Machine Translation tools
- 14. Language influences purchases 85% of respondents feel that having pre- purchase information in their own language is a critical factor in buying services
- 15. Websites email Help Software User Interface BlogsWikis Where does Machine Translation fit in localization? Volume User Forums Email SupportFAQ User Reviews User Guides IM Product Descriptions Knowledge Base Alerts/Notifications Documentation/Manuals SMS Needs human quality translations Quality There are not enough bilinguals to translate all this Volume Legal / Contracts HR Docs Marketing Content Newsletters Advertising
- 16. Why the need for Machine Translation? Ability to handle content explosion Reduced production costs Faster throughout Greater industry acceptance for MT But with publishable quality
- 17. Choose Your Machine Translation Strategy
- 18. Why do I need it?
- 19. Machine Translation is the opportunity to unleash even more value from your Translation Memory
- 20. Machine Translation is the opportunity to unleash even more value from your Translation Memory
- 21. Where are you Today?
- 23. The Galloping Stallions •Full steam ahead •Leap over any obstacle •Take the most direct route •Huge momentum •Get there first •Create a new group within your business •Invest in technology •Train a brand new team •Look for certification •Publicise your successes
- 25. The Inquisitive Cats •Try a little first, then try a little more •Curious but also suspicious •Brave without taking risks •Agile when needed •Opportunist •Use free MT Tools •Ask colleagues for views •Post Edit for a friendly peer •Attend webinars and events
- 27. The Observational Squirrels 27 •Watch from distance •Consider the plan •Learn quickly without taking risks •Let others make the early mistakes •Successful when ready •Read success stories •Talk to colleagues •Note what seems to work well •Observe best practice •Copy successful model
- 29. The Unconvinced Hippopotamus •Aware of presence •Unconvinced that there’s any threat •No need to react •Others can change but you don’t need to •Carry on as before •May not need MT •Focus on Transcreation •Subject matter not suitable •Work with unusual languages
- 30. The Unbeliever Ostrich Don’t get eaten! •Bury your head in the sand •Pretend it’s not happening •Wait for it to go away •Move to a place where it’s not happening “If you’re not talking to your customers about MT, somebody else is” Robert Etches Vice Chairman, GALA
- 31. Where are you today? Where do you want to be tomorrow?
- 32. Download an e-book http://bit.ly/post-editing Read a blog article http://bit.ly/post-editing-blog
- 33. Andy Reid Product Marketing Manager Language Technologies areid@sdl.com @SDL_Andy
Editor's Notes
- History shows us that major progress is only achieved when manual processes are reduced or removed from production. Machine Translation is now forging its way into the mainstream and the innovators of the localisation industry are grasping it with both hands to experience massive gains in productivity. The session looks at how post-editing is changing the business of translation, what strategies are available to us and what technology SDL offers to make take advantage of the opportunity.
- Machine Translation is the opportunitytounleash even more value from your Translation Memory
- Machine Translation is the opportunitytounleash even more value from your Translation Memory
- As long as you fall into one of the four previous groups, you’ll be OK. Where you don’t want to be is here with the Ostrich’s of the world. You can’t bury your head in the sand on this one. MT is coming, is travelling fast and it’s going to have a big impact. If you don’t believe it, or don’t want to hear about it, you’re going to find yourselves vulnerable.
- During today, think about where you are now and where you want to be tomorrow.