The document provides 5 content marketing mistakes to avoid: 1) Not including calls to action, 2) Poor search engine optimization practices, 3) Outsourcing content writing too early before understanding the target audience, 4) Paying for content distribution through ads before measuring organic traffic, and 5) Outsourcing content writing too cheaply which can result in low quality content. The document discusses each mistake and provides tips to help marketers avoid them.

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S I L LY C O N T E N T M A R K E T I N G M I S TA K E S Y O U
C A N P R O B A B LY AV O I D
R y a n B u c k l e y
C o f o u n d e r, e t c .
r y a n @ s c r i p t e d . c o m
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AGENDA
In
order:
1. No
capture
or
CTA
2. Bad
SEO
3. Outsourcing
too
early
4. Paying
for
distribuCon
too
early
5. Outsourcing
too
cheaply

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NO CTA
• NewsleGer
signup
• Gated
content
• Popup
box
Grow
your
(opt-­‐in)
email
list

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NO CTA
• NewsleGer
signup

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NO CTA
• Gated
content

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NO CTA
• Popup
box

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• Title
tags,
meta
tags,
etc:
read
some
SEO
blog
posts
• Good
URLs
No
leaky
buckets
BAD SEO

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• Title
tags,
meta
tags,
H1
tags,
etc:
read
some
SEO
blog
posts
BAD SEO

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• Good
URLs
BAD SEO

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KNOW YOUR AUDIENCE
• Write
the
first
month
or
two
of
blog
posts
yourself
• Don’t
outsource
this
• Keep
tesCng
unCl
you
figure
it
out
Know
your
audience

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KNOW YOUR AUDIENCE
• Write
the
first
month
or
two
of
blog
posts
yourself

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KNOW YOUR AUDIENCE
• Don’t
outsource
this

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KNOW YOUR AUDIENCE
• Keep
tesCng
unCl
you
figure
it
out

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TRY BEFORE YOU BUY
• Measure
your
traffic
• Before
using
AdWords/Outbrain/Taboola
Try
before
you
buy

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TRY BEFORE YOU BUY
• Measure
your
traffic
h"p://blog.hubspot.com/insiders/does-­‐blogging-­‐work
HubSpot’s
results
from
posCng
daily
to
their
blog
for
one
year

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TRY BEFORE YOU BUY
• Before
using
AdWords/Outbrain/Taboola

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DON’T BE CHEAP
• Size
maGers
• Outsource
what
you
can’t
do
in-­‐house
Don’t
be
cheap
with
content

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DON’T BE CHEAP
• Size
maGers

19. SCRIPTED.COM
DON’T BE CHEAP
• Outsource
what
you
can’t
do
in-­‐house
Who We Are
A content writing platform that provides businesses the ability hire
freelance writers to create high quality original content.