You have great content.
But what are you doing with it?
Page 2 #mktgnation14
2 million blog posts per day!
Page 3 #mktgnation14
Page 4 #mktgnation14
Page 5 #mktgnation14
This is what we want.
Page 6 #mktgnation14
Is your content resonating with people?
Time On Site 80% INCREASE
Pages Per Visit
Bounce Rate
Returning Visitors
Leads (Free Trial)
49% INCREASE
10% DECREASE
21% ...
THE RESULTS
YOUR CONTENT,
OPTIMIZED FOR GROWTH
THE RESULTSKEY ELEMENTS
Experience Contextual
CTAs
Metrics
THE RESULTSCONTACT
Eric MacColl
@MarketingEric
Hana Abaza
@HanaAbaza
Nicole Karlis
@NicoleKarlis
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
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How Reorganizing Your Content Drives Leads | Uberflip and Scripted

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How Reorganizing Your Content Drives Leads

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How Reorganizing Your Content Drives Leads | Uberflip and Scripted

  1. 1. You have great content. But what are you doing with it?
  2. 2. Page 2 #mktgnation14 2 million blog posts per day!
  3. 3. Page 3 #mktgnation14
  4. 4. Page 4 #mktgnation14
  5. 5. Page 5 #mktgnation14 This is what we want.
  6. 6. Page 6 #mktgnation14 Is your content resonating with people?
  7. 7. Time On Site 80% INCREASE Pages Per Visit Bounce Rate Returning Visitors Leads (Free Trial) 49% INCREASE 10% DECREASE 21% INCREASE 800% INCREASE THE RESULTS
  8. 8. THE RESULTS
  9. 9. YOUR CONTENT, OPTIMIZED FOR GROWTH
  10. 10. THE RESULTSKEY ELEMENTS Experience Contextual CTAs Metrics
  11. 11. THE RESULTSCONTACT Eric MacColl @MarketingEric Hana Abaza @HanaAbaza Nicole Karlis @NicoleKarlis

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