Getting Online & <br />Getting FOUND Online<br />By Darin Persiner<br />Founder of ProductivityJunkies.com<br />
<ul><li>Do you think home buyers are searching online for homes?
Do you think home owners are searching online to find info about home prices, loan mods and the short sale process?
Do you think consumers are checking with their social networks, online and offline, who they use for purchases and service...
Let's get you online and get you found<br />ProductivityJunkies.com<br />
MYTH - I can't blog. It's too complicated.<br />TRUTH - If you can write an email - you can blog.<br />ProductivityJunkies...
ProductivityJunkies.com<br />
ProductivityJunkies.com<br />
ProductivityJunkies.com<br />
Wordpress is the only thing you need<br /><ul><li>Coca Cola
Oprah
Ford
Nasa
and more use Wordpress.org </li></ul>ProductivityJunkies.com<br />
Wordpress.com<br />vs.<br />Wordpress.org<br />ProductivityJunkies.com<br />
Wordpress.com<br /><ul><li>Free
Hosted by Wordpress
Simple to get started
Limited
Wordpress owns your content
Ads
Links to other blogs</li></ul>ProductivityJunkies.com<br />
Wordpress.org<br /><ul><li>Free
Hosted by you
One button push to host
Unlimited
You own the content
Some technicial ability to get set up</li></ul>ProductivityJunkies.com<br />
Wordpress.org<br />5 Reasons WordPress is Superior to Your Template Website<br />ProductivityJunkies.com<br />
Wordpress.org<br />Does your website look like everyone elses?<br />Is it hard to customize?<br />Or do you have to pay so...
ProductivityJunkies.com<br />
5 Reasons to use Wordpress<br />for your Real Estate website<br />ProductivityJunkies.com<br />
Cost<br />Domain Name  -  $10 a year<br />Hosting  -  $5 - $15 a month<br />You own your content<br />ProductivityJunkies....
No limits on design<br />Wordpress is software that is vacant land that you can build anything you want on<br />Productivi...
ProductivityJunkies.com<br />
ProductivityJunkies.com<br />
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Get online and_get_found

  1. 1. Getting Online & <br />Getting FOUND Online<br />By Darin Persiner<br />Founder of ProductivityJunkies.com<br />
  2. 2. <ul><li>Do you think home buyers are searching online for homes?
  3. 3. Do you think home owners are searching online to find info about home prices, loan mods and the short sale process?
  4. 4. Do you think consumers are checking with their social networks, online and offline, who they use for purchases and services?</li></li></ul><li>90% of buyers start their home search online<br />stat according to NAR 2009 Profile of Home Buyers and Sellers<br />
  5. 5. Let's get you online and get you found<br />ProductivityJunkies.com<br />
  6. 6. MYTH - I can't blog. It's too complicated.<br />TRUTH - If you can write an email - you can blog.<br />ProductivityJunkies.com<br />
  7. 7. ProductivityJunkies.com<br />
  8. 8. ProductivityJunkies.com<br />
  9. 9. ProductivityJunkies.com<br />
  10. 10. Wordpress is the only thing you need<br /><ul><li>Coca Cola
  11. 11. Oprah
  12. 12. Ford
  13. 13. Nasa
  14. 14. and more use Wordpress.org </li></ul>ProductivityJunkies.com<br />
  15. 15. Wordpress.com<br />vs.<br />Wordpress.org<br />ProductivityJunkies.com<br />
  16. 16. Wordpress.com<br /><ul><li>Free
  17. 17. Hosted by Wordpress
  18. 18. Simple to get started
  19. 19. Limited
  20. 20. Wordpress owns your content
  21. 21. Ads
  22. 22. Links to other blogs</li></ul>ProductivityJunkies.com<br />
  23. 23. Wordpress.org<br /><ul><li>Free
  24. 24. Hosted by you
  25. 25. One button push to host
  26. 26. Unlimited
  27. 27. You own the content
  28. 28. Some technicial ability to get set up</li></ul>ProductivityJunkies.com<br />
  29. 29. Wordpress.org<br />5 Reasons WordPress is Superior to Your Template Website<br />ProductivityJunkies.com<br />
  30. 30. Wordpress.org<br />Does your website look like everyone elses?<br />Is it hard to customize?<br />Or do you have to pay someone every time you want a change?<br />Does it have updated relevant, recent content?<br />Does it represent you?<br />Does it reflect the fee you charge?<br />ProductivityJunkies.com<br />
  31. 31. ProductivityJunkies.com<br />
  32. 32. 5 Reasons to use Wordpress<br />for your Real Estate website<br />ProductivityJunkies.com<br />
  33. 33. Cost<br />Domain Name - $10 a year<br />Hosting - $5 - $15 a month<br />You own your content<br />ProductivityJunkies.com<br />
  34. 34. No limits on design<br />Wordpress is software that is vacant land that you can build anything you want on<br />ProductivityJunkies.com<br />
  35. 35. ProductivityJunkies.com<br />
  36. 36. ProductivityJunkies.com<br />
  37. 37. ProductivityJunkies.com<br />
  38. 38. ProductivityJunkies.com<br />
  39. 39. ProductivityJunkies.com<br />
  40. 40. Easy To Customize<br />You can <br /><ul><li>update
  41. 41. customize
  42. 42. change
  43. 43. tweak
  44. 44. add</li></ul>without being tech savvy<br />ProductivityJunkies.com<br />
  45. 45. Blogging<br />Create content that is <br /><ul><li>Relevant
  46. 46. Recent</li></ul>ProductivityJunkies.com<br />
  47. 47. SEO<br />Search<br />Engine<br />Optimization<br />Enhancing your website and content so it gets found when people search for information<br />ProductivityJunkies.com<br />
  48. 48. SEO<br />4 Foundantional SEO Tips<br />Getting found 101<br />ProductivityJunkies.com<br />
  49. 49. Title<br /><ul><li>Keep the title under 72 characters.
  50. 50. This will ensure the full title is visible in a search engine.
  51. 51. Try to make the title have at least 4 words
  52. 52. Include the keyword phrase in the title.
  53. 53. Try to make the keyword phrase as far to the left as possible. </li></ul>ProductivityJunkies.com<br />
  54. 54. Title<br />For example: "The reasons that homes don't sell and expire and what you can do about it." <= is a really bad title <br />It's to long, there are no keywords, etc.<br /> "Selling Your Marcus Island Home - Did your listing expire?" <= would be a better title <br />ProductivityJunkies.com<br />
  55. 55. Body<br /><ul><li>The body length should be about 200 - 300 words.
  56. 56. keyword phrase or keyword in the text not more than 5.5% of the total words on the page.
  57. 57. This is called keyword density. Do it to much and it is considered keyword stuffing, the Search Engine cousin of spamming.
  58. 58. But if you don't do it enough, the search engines can be sure what it is that your blog post is about. </li></ul>ProductivityJunkies.com<br />
  59. 59. Heading tags<br /><ul><li>H1 tags are automagically built in to the title in Wordpress sites
  60. 60. Use H3 tags to highlight your keywords
  61. 61. Using the H3 tags also makes it easier on the readers eyes </li></ul>ProductivityJunkies.com<br />
  62. 62. ProductivityJunkies.com<br />
  63. 63. Hyperlinks<br /><ul><li>Include one hyperlink for every 120 words in your post/page.
  64. 64. So if you do a 300 word post you should probably have at least 3 links.
  65. 65. The hyperlinks should be going to a webpage or blog post that is relevant to the keywords that you are highlighting.
  66. 66. Don't be afraid to link to external websites but don't forget to link internally also. </li></ul>ProductivityJunkies.com<br />
  67. 67. Hyperlinks<br />Example - Consider linking to a fellow Realtor that wrote a blog post about expired listings in their Denton Texas market... might look like this... <br />.<br />A high quality Realtor, Steve Wright, mentions in a great blog post about getting your home sold in Denton Texas, that many of the homes that expire only have 1 photo on the MLS. <- the getting your home sold in Denton Texas would be the hyperlink. <br />ProductivityJunkies.com<br />
  68. 68. Hyperlinks<br />This tells the search engine exactly what the page is about that you are linking to and what is probably on your page also. Do this for your internal blog posts also. Don't be afraid to hyperlink back to old content.<br />BONUS TIP! Don't be afraid to go back in time and hyperlink forward to newer content also.<br />.<br />ProductivityJunkies.com<br />
  69. 69. Getting Online & Getting FOUND Online<br />Darin Persinger<br />facebook.com/productivityjunkies<br />ProductivityJunkies.com<br />ProductivityJunkies.com<br />

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