The recession has impacted purchasing decisions but consumers are buying when the mood takes them. Find out what is driving these spontaneous acts of defiance.

1. Screw It:
10 Insights into Extreme Buying

2. Growth
Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. extreme buying
White hot consumerism may have cooled with the
recession, but purchasing continues
Extreme buying is like 'a rush of blood to the head',
where barriers come down and a sudden
purchasing impulse takes over
Extreme buying has many drivers (see below)
and is one of the Growth Stories of our age

4. when friday comes
Austerity, new discipline, watching the credit card....
all are fine until they meet human desires
Good behaviour is 'rewarded' by a night out on the town,
or a splurge at the Mall

5. all change
Meanwhile, human desires are changing!
Many trends point towards thrill, pleasure,
fantasy and extremism

6. excitment
The desire to live a life full of
excitement & entertainment
has grown since the 1990s
in most countries

7. can't resist
Survey work by Sociovision Ltd shows a
strong correlation between hedonism
and consumption
Hot hedonists can't resist buying; three
times as many will purchase compared
to ice cold ascetists

8. life's getting extreme
Risking your
credit limit is
nothing
compared to
what you are
prepared to do
at weekends

9. fantasy
66% of the British are driven by their dreams
and their imagination
Over one third of the Dutch think that the
world around them is not real!

10. overload
Faced with information
overload, especially when
purchasing on the net,
many are ultimately taking
'screw it!' snap decisions

11. too tempting
40 years ago, people may
have been able to resist
Today, all resistance is futile!

12. profiting
LVMH (Bulgari, Louis Vuitton, Moet &
Chandon, Christian Dior, De Beers
and Tag Heuer etc), posted sales of
€23.7 billion for 2011, up 16.7 per
cent on the previous year

13. Working with Future Coaching

Conference speeches on major trends - accelerating
management awareness

Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers

Brainstorming sessions – innovating to harness growth

Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought
leadership; building in longevity

Training for consumer insight teams – boosting
internal futuring capabilities

14. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com