The document summarizes the development process for marketing materials for a film teaser trailer. Key steps included: 1) Importing footage from filming and selecting the best shots, then creating a rough timeline. 2) Using editing tools to darken tones and colors to give a darker thriller feel. 3) Developing ident graphics by cropping stock images, adding animated text, and adjusting background effects. 4) Creating a poster by layering two character images using a screen effect and designing text in Illustrator inspired by another film poster. 5) Developing a magazine cover by selecting a character image, blurring the outline, and constructing text vectors around the image in Illustrator.

1. Teaser trailer development
First, we imported all of the shots from the
filming day. Then we watched each one
and highlighted the ones that looked good
as green, then we selected the best
version of each shot that we highlighted.
Then we created a rough timeline with our preferred shots which we
highlighted earlier.
Later, we used the exposure tool to make shots
look darker in tone, increasing the low key lighting;
to give the darker thriller tone. We also used the
colour board to give the shots greater effect,
providing a better and more authentic film look.
The exposure tool worked well
for shots such as the one to the
left, removing the dark curtain;
drawing focusing on the
character & gun.

2. Ident 1
Here, I removed the text using the spot healing tool
Next, I used the colour
balance tool to make
the image look more
professional and more
visual
interesting/appealing
to look at
The Ident

3. Ident 2 To create this ident, we used a stock image online,
then cropped it into a circular shape through
Photoshop. We then exported it as a PNG so that the
background remained removed. Next we imported it
into final cut pro, then added the text; which stretches
when played to make it more visually interesting. The
background is the bubble effects toned down within
the settings for this effect.

4. Poster development
Firstly, within Photoshop I started to recreate the look of my test poster, but
we as a group we then decided that it didn’t look right, so went for a different
approach. Our new direction was inspired by the poster for “nocturnal
animals”, which I analysed earlier in the project.
For our new direction, I used two images from the filming day. One of the damsel character; Daniels sister who is
kidnapped in the trailer, and the man who kidnaps her; holding a gun (this relates to one of the final shots from the
teaser where he points the gun to her head). To create the layered effect, I used an effect called “screen” on the top
layer, which essentially blends them together to create this interesting graphical element for our poster; which makes
the audience think.
We created the text later within illustrator; by importing the graphical image, then using a font called “steel tongs” for
the credits, and used a key sheet to understand it. Then used a blocky font for the title and tagline; in red.

5. Magazine cover development
Here we used an image from the
filming day of the main character
(protagonist); “Daniel”, who is the
private investigator of the film. To
remove him from the original
background, I used the quick selection
tool. Then used the blur tool to make
his outline look less pixelated.
Afterwards, we brought the graphical element into
illustrator. To construct the text around it as vectors
which stretch without pixelating – as a key advantage.
We later took our own photo of a wall to replace the
one above, for our final.