1) Film studios traditionally conduct test screenings to get audience feedback on films in development in order to improve them and increase profits. They invite audiences to early versions to understand what people like through surveys. 2) The authors' target audience for their teaser trailer was 17-21 year olds as it was meant to be crude and comical. They received feedback at various stages of development from their classmates, including initial pitch presentations, rough cuts, and final versions. 3) Feedback on the rough cuts was especially important to make last-minute changes. Comments addressed strengths, weaknesses, and improvements. This enabled strengthening the projects before completion.

1. Question3:What have you learnedfromyouraudience feedback?
Traditionally,the filmindustryspendalmostall theirtime andmoneyontestscreeningfilms. Test
screeningisknownasa temporaryversionof a movie totestan audience’sreaction. Theydothisby
invitinganaudience towatch,entirelyjusttofindoutwhattheylike throughmarketresearch.The
filmindustrydothisbecause it’stheironlysuccessful wayof gettingstraightuptofrontfeedback
and a way of communicatingwithspecificgroups.Theywantvariedopinionsthatwilleventually
make the filmmore popularandthiswill obviouslymake more moneyinthe competitive film
industry. Audience feedbackisatechnique institutionshave beenusingforalongtime to connect
withtargetaudiences,itgivesthemfree entertainmentandopinionsthatthe institutionsNEED – to
make the filmsuccessful inthe future.The clipthe audience watchwill notbe the endproduct,this
isdone so lotsof improvementcanbe made afterconstructive feedbackisgiven.
Our targetaudience forour teasertrailerwasaimedat17-21 yearold's,as itswaystowardsa crude
and comical piece.Primaryaudiencesare those whoreceivecommunication –theyare the decision
maker.Secondaryaudience isagroupof people thatinstitutions identify, educate andactivate
hopingtoinfluence the primaryaudience.
Duringour preparation,we hadmanyopportunitiestoget feedbackfromsurroundingpeopleinour
class. There are three stagesof feedbackwe received:Pitchpresentation,roughcutandfinal cut.
Our pitchpresentation wasourfirstopportunitytogetsome feedbackfromourclass – whichwas to
planour teasertrailer,magazine andposter.A pitchpresentationwasagreat wayto spreadall our
individualideasintoapowerpointandsee whatwe hadall together.Gettingfeedbackfromclass
membersgave usan opportunity tomake improvementtoeventuallymake ourfinal piece more
successful.Whenwe firstgotputintoour groups;we were toldthat we were goingtomake three
products – a teasertrailer,posterandmagazine forone filmwhichwe couldmake upfromscratch –
funbut hard work! The pitch presentationhadtobe presentedtothe restof our classprofessionally,
while the class/audience hadto fill outafeedbacksheet –givingourhonestopinionandadding
ideas.Aftereveryone hadfinishedpresentingandall sheetswere filledin.Inourgroup,we read
throughthe commentsanddocumenteditonour journal forfuture referencestomake ourthree
productsthe besttheycouldbe.Our pitchpresentationfeedbackwasmostlypositive,some ideas
givenwere well outof ourreachto do in the time andwiththe equipmentwe had.Forexample,
someone suggestedthatwe shouldhave areallybusymagazine andposterwithcertainelements
on.We decidedtoprioritize ourteasertraileraswe thoughtitwasthe longest/mostdifficulttask
to do outof the three.
The nexttype of feedbackwe receivediswhenwe hadourrough cut finished.Thisiswhenwe were
finishing/at our final stagesof ourteasertrailer,posterandmagazine.We showedourclassthisby

2. puttingthemall up on our macs and walkingaroundthe classroomandviewingthem,takingour
time to analyse all three products.Gettingfeedbackatthispointwasof highimportance asthe
productswere comingto a finish,thisgave usanopportunitytomake lastminute changes.There
were setquestionswe hadtoanswer,thingslike;strengthsandweaknesses,improvementstobe
made,wouldyouwatchthe filmanddoesthe trailermatch a particulartheme.Answeringthese
questionsproperly,seriouslyandhonestlyenabledeveryone toimprove theirproductslastminute.
Our feedbackincludedelementslike;the genre isveryclearasthe piece iscomical,goodtransitions
showthe effortmade inediting,musicisgoodandmatchesthe theme,speechisnotveryclearso
needstobe louder,the textcouldbe changedto create more of a realisticlookasitlooks
reasonablycheap.Afterreceivingthisfeedback,ourgroupdecidedtorecorda charactersvoice and
put itoverso it waslouder,the textwasalsochangedbut didn’tmake a dramatic difference /
improvement.
Finally,whenall threeproductswere complete,we showedourclassforthe final time andgotour
final bitof feedbackfroma reliableaudience. Thisgave usanopportunitytomake anyfinal changes
before handingourproductsin,thispart of the processwhichwas calledfinal cutwasan important
phase.Afterwatchingeveryone’steasertrailers –we loggedintoouryoutube accountsand left
comments,positive andnegativefeedbackwasappreciatedsothe trailerscouldgettothe top
standard.We got ourposterand magazine upon the macs and walkedaroundwithpost-itnotes
and wrote onthem,thiswas a goodway to give opinionsaseveryone waswalkingaroundand
discussingwhichmade the processamore enjoyable experience foreveryone.The feedbacksforall
three productsare as follows:Forthe trailerwe gottoldthe genre wasreallyclearbecause the
eventscame acrosscomical.However,one criticismwe receivedwastomake sure the clipsgo in a
sensible orderto representcontinuity.Ourpostergotrelativelygoodfeedback,overallourposter
standsout because of the coloursand goodqualityphotobutthe editingneedstobe more realistic
so itcomesacross as a real poster,thisisthe same feedbackwe gotfor ourmagazine too.Thislast
minute feedbackimprovedourfinal piecesdramatically.