Digital & Media - Presentation by Greg Ellis, CEO of Scout24 at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.

1. www.scout24.com
Supporting consumer
decisions by innovative
data products
Greg Ellis, June 23, 2017

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
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3. Core Geographies and an overall
presence in
18
European Countries
80m
Household Reach3
Sources:
1 ImmobilienScout24 (“IS24”) is the leading digital real estate classifieds platform in Germany, based on consumer traffic and engagement as well as customer numbers and listings ( based on ComScore, and management estimates) AutoScout24 (“AS24”)
is a European automotive classifieds leader (management’s estimate based on listings and UMVs) with No. 1 market positions in Italy, Belgium (including Luxembourg) and the Netherlands, as well as a No. 2 position in Germany, all based on listings
(source: Autobiz, Devember 2016)
2. Source: Management estimates, own traffic monitor, December 2016
3. Based on latest World Bank population data and OECD average household size data.
4. Based on management estimates and Autobiz, December 2016
Household Brand Names
2
Data-driven Digital Marketer
1
Mobile first
7 out of 10
engage
on the go2
A European
Automotive
Classifieds
Leader1
More than
3 million
active listings4
Scout24 Group
Life Beats on the Scout24 Platforms
5
No. 1
Real Estate
Classifieds Portal
in Germany1

4. 1 Source: OC&C analysis.
Our marketplaces act in the
industries driving the
worlds 4th largest economy.
● Mortgage loans
● Home insurance
● Utilities
● Moving expenses
● Renovation
Property Sector
in Germany 1
c.€510bn+
Property Transaction Value
c.€137bn
Agent Commission
Pool
c.€6bn
Marketing Spending
c.€0.8bn
Online Marketing
c.€0.3bn
Automotive Advertising
(incl. OEM)
€2bn+
● New cars retail
● Used cars retail
● After-sales market
● Auto finance & leasing
● Car insurance
Automotive Dealer Marketing
€0.6bn
Automotive
Classifieds
c.€0.3bn
Automotive Sector
in Germany 1
c.€280bn+
25%
OF THE
GERMAN
GDP

5. Our Purpose: Inspiring your
best decisions.
We connect people, cars
and homes.
• Finding a home and buying a car –
two major events in people’s lives.
• We accompany our consumer’s and
customer’s journeys.

6. You can book a travel around
the world from your sofa.

7. See your new home and
your new car as they
really are.

8. 360°
Viewing
Discovering Products in a New Dimension

9. Offering Personalized Products
Lead-Engine/
Agent
recommendation
Property
you might also
like

10. Marketplace
Inspiring Consumers’ Best Desicions
Similar property
in the region
Facebook
chatbot
AutoScout24
Price evaluation

11. Supporting #lifechangingmoments
Mortgage
Financing
Real-estate agent
Adress / Phone Number
Integration of
mortgage
offerings
Relevant
Services
one-click away
Marketplace

12. Cross-device
flow
Interaction/
Communications
Marketplace Network
Software
Multiple
Buyers and
Sellers
Complex
Products and
Services
Multi-
transactions
Long-term
relationships
Profiles
Personali-
zation
Evolving into Market Network
Transforming How People Get Products and Services

13. Our Mission: We’re
committed to enhance our
digital platforms to market
networks. In order to serve
our purpose even better.

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by