Google+ was launched in 2011 and has grown rapidly to become the second largest social network. It allows businesses to create pages to engage with customers, improve search engine optimization through features like authorship, and integrate with other Google products. The document provides tips for businesses on setting up and optimizing their Google+ page to drive traffic, show up in relevant searches, and interact with customers.
1) The document discusses Google+ and why businesses should use it. Google+ allows for free marketing opportunities through Google business pages, maps entries, and sending information to specific user groups.
2) It provides benefits like better search engine optimization and rankings. Content shared on Google+ can rank higher on Google. A Google+ profile and local business page can add photos and rich snippets to listings.
3) The document recommends businesses create a personal and business page on Google+, connect with customers and prospects, and share relevant content. It also promotes using Google Hangouts for video conferencing and collaborating.
This document provides instructions for using a site called Gradyconnect that allows users to sign in with their LinkedIn account and filter their LinkedIn connections by location, industry, education, and job position. It also lists completed tasks like creating a logo and connecting to LinkedIn as well as future planned features like allowing people to connect based on quiz answers and making LinkedIn data more visually appealing. The site aims to help users explore their connections and participate in discussion boards.
Keeping Your Story Straight: Social Media and Content Marketing Alignment Act-On Software
The document discusses aligning social media and content marketing strategies. It recommends thinking of databases not as limits but as ways to get found through search, tweets, press releases, articles, blog posts, and LinkedIn. It suggests orchestrating progression across channels by linking content together. Consistency across channels is critical to connecting dots for prospects. Engagement data can inform marketing program design.
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Attini Blogs enhances SharePoint's blogging features by adding a company-wide blogging portal and centralized blog directory. It makes publishing blogs as easy as sending an email, and ensures the best content rises to the top through social analytics and tagging features. The portal provides a place for employees to discover knowledge across the organization and facilitates upward feedback through blogging.
Google+ was launched in 2011 and has grown rapidly to become the second largest social network. It allows businesses to create pages to engage with customers, improve search engine optimization through features like authorship, and integrate with other Google products. The document provides tips for businesses on setting up and optimizing their Google+ page to drive traffic, show up in relevant searches, and interact with customers.
1) The document discusses Google+ and why businesses should use it. Google+ allows for free marketing opportunities through Google business pages, maps entries, and sending information to specific user groups.
2) It provides benefits like better search engine optimization and rankings. Content shared on Google+ can rank higher on Google. A Google+ profile and local business page can add photos and rich snippets to listings.
3) The document recommends businesses create a personal and business page on Google+, connect with customers and prospects, and share relevant content. It also promotes using Google Hangouts for video conferencing and collaborating.
This document provides instructions for using a site called Gradyconnect that allows users to sign in with their LinkedIn account and filter their LinkedIn connections by location, industry, education, and job position. It also lists completed tasks like creating a logo and connecting to LinkedIn as well as future planned features like allowing people to connect based on quiz answers and making LinkedIn data more visually appealing. The site aims to help users explore their connections and participate in discussion boards.
Keeping Your Story Straight: Social Media and Content Marketing Alignment Act-On Software
The document discusses aligning social media and content marketing strategies. It recommends thinking of databases not as limits but as ways to get found through search, tweets, press releases, articles, blog posts, and LinkedIn. It suggests orchestrating progression across channels by linking content together. Consistency across channels is critical to connecting dots for prospects. Engagement data can inform marketing program design.
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Attini Blogs enhances SharePoint's blogging features by adding a company-wide blogging portal and centralized blog directory. It makes publishing blogs as easy as sending an email, and ensures the best content rises to the top through social analytics and tagging features. The portal provides a place for employees to discover knowledge across the organization and facilitates upward feedback through blogging.
What Content to Publish on LinkedIn to Drive EngagementHubSpot
The document provides tips on using LinkedIn for marketing purposes. It discusses that 47% of B2B companies actively use LinkedIn and over 50% of LinkedIn users join 10 or more groups. It then outlines an agenda for a session on what content to publish on LinkedIn to drive engagement, including quick LinkedIn reviews, content that works best, how to post content to drive ROI, testing content, and measuring success. The presentation recommends regularly posting engaging, helpful content such as sharing articles, events, discussions, resources and more to grow reach and drive traffic, leads and customers. It also emphasizes testing content type, language, timing and ads to improve effectiveness.
This document provides tips for becoming a "Twitter Grandmaster" including integrating Twitter into business strategies, using analytics and listening tools, creating engaging content like contests for communities, and leveraging Twitter to provide value and hospitality for both business-to-consumer and business-to-business contexts. It recommends using features like favorites, profiles, and landing pages to showcase expertise and references in order to develop an influential presence on Twitter.
Search engine optimization (SEO) uses techniques to optimize websites for search engines like Google. Content generation and publishing are important for SEO due to recent Google algorithm changes. Social media marketing is also important for businesses both large and small as a way to attract customers and generate revenue. Google Plus integration has potential SEO benefits for businesses since Google owns search and plans to incorporate Google Plus into Google Places listings.
Digital workplace projects rarely fail just because of technology issues.
Efforts to improve intranets, increase adoption of employee collaboration platforms, launch enterprise mobile apps for employees, and other such digital workplace initiatives usually suffer because of issues around strategy, planning, governance and training.
All these causes of failure can be addressed with improved stakeholder engagement. But there are right ways and wrong ways to engage stakeholders.
This presentation draws on the Digital Workplace Group's decade-plus experience helping large global organizations improve their intranets and broader digital workplaces. It lists four of the most common mistakes of stakeholder engagement and the solutions.
Social Media for Law Firms and the Legal Industry6S Marketing
This document discusses using social media for law firms. It defines social media platforms like blogs, Facebook, Twitter, and LinkedIn and provides guidelines for using each effectively. Some key points include establishing thought leadership through blogging, engaging clients on Facebook, monitoring discussions on Twitter, and networking on LinkedIn. Overall strategies discussed are listening to clients, offering value, building trust, and engaging in conversations on various social media platforms.
ZoomSphere is a social media management tool that has been in business for over 15 years. It helps clients build their social media presence, grow fan bases, and create marketing strategies. The tool allows for seamless team collaboration and is used by digital agencies and companies located around the world, especially in Central and Eastern Europe. ZoomSphere's mission is to provide a professional all-in-one solution to simplify tasks and activities by housing everything in one tool.
Ready to Invest in Social Media Software? Comparing Social Media ToolsKristi Kellogg
Researching social media tools to monitor followers, shares and mentions across channels? We compare the cost and features of top social media software including Nuvi, Sprout Social, Quintly, DataPine and SimplyMeasured.
Eating the enterprise mobile elephant - Digital Workplace Group (DWG)Digital Workplace Group
Enterprise mobile seems like a massive, unapproachable topic. This presentation offers digital workplace best practices for building a strategy for prioritizing and managing employee mobile apps. This includes a user-focused approach that can help you solve real business problems.
The document provides tips and techniques for building a social business online. It discusses using platforms like Facebook, LinkedIn, and Instagram to integrate social media into business. It recommends claiming business listings, optimizing profiles, and engaging customers on their preferred platforms through content, live video, and messaging. The goal is to inform, educate, and inspire customers while building online influence and authority for the business.
Ama Webinar V5 Do You Need a Social Networkguest3aa281c
This document summarizes a presentation about building a presence on existing social networks versus building your own social network. It discusses when each approach makes sense, common pitfalls to avoid, and limitations to consider. It also describes a company called Sixent that provides tools for companies to create their own social networks and pilot them before fully committing.
Research of 3.000 LinkedIn Posts to understand the Algorithm and boost your reach and engagement. Want to know how to reach your target Audience? Here it is!
After three months of research and analysis, we proudly present the results of "The LinkedIn Algorithm Research 2020". With answers to questions like "what is the impact of dwell time on the performance of my posts" or "does the algorithm works the same for a Company Page as it does for a Personal Page". In brief, everything you need to know about exceeding expectations on LinkedIn.
This document discusses Google+ and its potential importance. It notes that Google+ saw similar early traffic numbers as Facebook. It explains how Google+ aims to determine users' interests based on their social circles and search history, differing from Facebook which relies on users self-reporting interests. The document outlines many ways Google+ could integrate with other Google products and services, such as Search, YouTube, and AdWords. It also addresses some common questions about Google+ profiles, pages, and future development.
The world is going Digital. Digital Marketing is the backbone of the business. India has a lot of career opportunities in digital marketing. Technologies are changed every day. It is a progressive field. Areva Digital provides the best Digital marketing course in Calicut The main scope for digital marketing is the Digital Marketing Manager, Social Media Marketing Manager, SEO Expert, Content Marketer, Email Marketer, Copywriter, Paid Ads Expert (Facebook & Google Ads), Analytics Expert.For more informations:https://arevadigital.com/location/digital-marketing-courses-training-institute-in-calicut
The complete insightful LinkedIn Algorithm Report, packed with tips and strategies to understand how to successfully publish and manage content on LinkedIn. All information about content strategy, engagement, strength of your profile, algorithm and much more.
The Ultimate Guide To Off-Page OptimizationPropel Guru
This document provides an overview of off-page optimization techniques for search engine optimization. It begins by defining SEO and its two categories: on-page and off-page optimization. Off-page optimization techniques are described as activities done outside a website to increase its search engine rankings. Specific off-page techniques are then outlined, including creating shareable content, influencer outreach, guest posting, social media engagement, and submitting content to forums, directories, question/answer sites, and more. The document aims to serve as a guide to effective off-page SEO strategies.
This document discusses internet marketing best practices. It provides an overview of how websites have changed and recommendations for search engine optimization, social media integration, blogging, and tracking website performance. Key advice includes starting with the end user in mind, creating compelling content and offers, tracking analytics, and maintaining a consistent online presence across multiple channels. The document emphasizes understanding your audience and positioning while continuing to learn from industry experts.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
This document discusses how using social media can help with search engine optimization success. It explains that social media helps content get discovered, builds links when content is shared, increases visibility and authority, and grows site traffic. The document provides tactics for social platforms like Google+, Twitter, Facebook, and content creation to integrate search and social marketing. It emphasizes that a unified search and social strategy is most effective and provides an example of Dollar Shave Club's success with this approach.
What Content to Publish on LinkedIn to Drive EngagementHubSpot
The document provides tips on using LinkedIn for marketing purposes. It discusses that 47% of B2B companies actively use LinkedIn and over 50% of LinkedIn users join 10 or more groups. It then outlines an agenda for a session on what content to publish on LinkedIn to drive engagement, including quick LinkedIn reviews, content that works best, how to post content to drive ROI, testing content, and measuring success. The presentation recommends regularly posting engaging, helpful content such as sharing articles, events, discussions, resources and more to grow reach and drive traffic, leads and customers. It also emphasizes testing content type, language, timing and ads to improve effectiveness.
This document provides tips for becoming a "Twitter Grandmaster" including integrating Twitter into business strategies, using analytics and listening tools, creating engaging content like contests for communities, and leveraging Twitter to provide value and hospitality for both business-to-consumer and business-to-business contexts. It recommends using features like favorites, profiles, and landing pages to showcase expertise and references in order to develop an influential presence on Twitter.
Search engine optimization (SEO) uses techniques to optimize websites for search engines like Google. Content generation and publishing are important for SEO due to recent Google algorithm changes. Social media marketing is also important for businesses both large and small as a way to attract customers and generate revenue. Google Plus integration has potential SEO benefits for businesses since Google owns search and plans to incorporate Google Plus into Google Places listings.
Digital workplace projects rarely fail just because of technology issues.
Efforts to improve intranets, increase adoption of employee collaboration platforms, launch enterprise mobile apps for employees, and other such digital workplace initiatives usually suffer because of issues around strategy, planning, governance and training.
All these causes of failure can be addressed with improved stakeholder engagement. But there are right ways and wrong ways to engage stakeholders.
This presentation draws on the Digital Workplace Group's decade-plus experience helping large global organizations improve their intranets and broader digital workplaces. It lists four of the most common mistakes of stakeholder engagement and the solutions.
Social Media for Law Firms and the Legal Industry6S Marketing
This document discusses using social media for law firms. It defines social media platforms like blogs, Facebook, Twitter, and LinkedIn and provides guidelines for using each effectively. Some key points include establishing thought leadership through blogging, engaging clients on Facebook, monitoring discussions on Twitter, and networking on LinkedIn. Overall strategies discussed are listening to clients, offering value, building trust, and engaging in conversations on various social media platforms.
ZoomSphere is a social media management tool that has been in business for over 15 years. It helps clients build their social media presence, grow fan bases, and create marketing strategies. The tool allows for seamless team collaboration and is used by digital agencies and companies located around the world, especially in Central and Eastern Europe. ZoomSphere's mission is to provide a professional all-in-one solution to simplify tasks and activities by housing everything in one tool.
Ready to Invest in Social Media Software? Comparing Social Media ToolsKristi Kellogg
Researching social media tools to monitor followers, shares and mentions across channels? We compare the cost and features of top social media software including Nuvi, Sprout Social, Quintly, DataPine and SimplyMeasured.
Eating the enterprise mobile elephant - Digital Workplace Group (DWG)Digital Workplace Group
Enterprise mobile seems like a massive, unapproachable topic. This presentation offers digital workplace best practices for building a strategy for prioritizing and managing employee mobile apps. This includes a user-focused approach that can help you solve real business problems.
The document provides tips and techniques for building a social business online. It discusses using platforms like Facebook, LinkedIn, and Instagram to integrate social media into business. It recommends claiming business listings, optimizing profiles, and engaging customers on their preferred platforms through content, live video, and messaging. The goal is to inform, educate, and inspire customers while building online influence and authority for the business.
Ama Webinar V5 Do You Need a Social Networkguest3aa281c
This document summarizes a presentation about building a presence on existing social networks versus building your own social network. It discusses when each approach makes sense, common pitfalls to avoid, and limitations to consider. It also describes a company called Sixent that provides tools for companies to create their own social networks and pilot them before fully committing.
Research of 3.000 LinkedIn Posts to understand the Algorithm and boost your reach and engagement. Want to know how to reach your target Audience? Here it is!
After three months of research and analysis, we proudly present the results of "The LinkedIn Algorithm Research 2020". With answers to questions like "what is the impact of dwell time on the performance of my posts" or "does the algorithm works the same for a Company Page as it does for a Personal Page". In brief, everything you need to know about exceeding expectations on LinkedIn.
This document discusses Google+ and its potential importance. It notes that Google+ saw similar early traffic numbers as Facebook. It explains how Google+ aims to determine users' interests based on their social circles and search history, differing from Facebook which relies on users self-reporting interests. The document outlines many ways Google+ could integrate with other Google products and services, such as Search, YouTube, and AdWords. It also addresses some common questions about Google+ profiles, pages, and future development.
The world is going Digital. Digital Marketing is the backbone of the business. India has a lot of career opportunities in digital marketing. Technologies are changed every day. It is a progressive field. Areva Digital provides the best Digital marketing course in Calicut The main scope for digital marketing is the Digital Marketing Manager, Social Media Marketing Manager, SEO Expert, Content Marketer, Email Marketer, Copywriter, Paid Ads Expert (Facebook & Google Ads), Analytics Expert.For more informations:https://arevadigital.com/location/digital-marketing-courses-training-institute-in-calicut
The complete insightful LinkedIn Algorithm Report, packed with tips and strategies to understand how to successfully publish and manage content on LinkedIn. All information about content strategy, engagement, strength of your profile, algorithm and much more.
The Ultimate Guide To Off-Page OptimizationPropel Guru
This document provides an overview of off-page optimization techniques for search engine optimization. It begins by defining SEO and its two categories: on-page and off-page optimization. Off-page optimization techniques are described as activities done outside a website to increase its search engine rankings. Specific off-page techniques are then outlined, including creating shareable content, influencer outreach, guest posting, social media engagement, and submitting content to forums, directories, question/answer sites, and more. The document aims to serve as a guide to effective off-page SEO strategies.
This document discusses internet marketing best practices. It provides an overview of how websites have changed and recommendations for search engine optimization, social media integration, blogging, and tracking website performance. Key advice includes starting with the end user in mind, creating compelling content and offers, tracking analytics, and maintaining a consistent online presence across multiple channels. The document emphasizes understanding your audience and positioning while continuing to learn from industry experts.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
This document discusses how using social media can help with search engine optimization success. It explains that social media helps content get discovered, builds links when content is shared, increases visibility and authority, and grows site traffic. The document provides tactics for social platforms like Google+, Twitter, Facebook, and content creation to integrate search and social marketing. It emphasizes that a unified search and social strategy is most effective and provides an example of Dollar Shave Club's success with this approach.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
This document provides an introduction to Google+ for businesses. It discusses how Google+ can help with brand awareness, search engine optimization, and targeted communications. Some key features covered include Google Circles for organizing contacts, Sparks for discovering content, and Hangouts for video conferencing. While Google+ usage still lags Facebook, the presentation argues it offers businesses benefits for controlling search results, accessing social search features, and tailoring communications through Google+ tools.
Google+ Pages allow businesses to connect with consumers through social profiles, circles that segment audiences, and features like hangouts and page badges. The value of Google+ for businesses includes improving content discovery through recommendations and targeting audiences. Google+ aims to integrate a brand's presence across Google properties and offer analytics of social and other marketing metrics.
The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.
The A - Z of How to Use Google Plus for Recruiting Shahid Wazed
Google+ can be an effective tool for recruiting if used properly. It allows for networking through circles of skills, industries, and locations. Communities and company pages aid search engine optimization. Live video hangouts and scheduled broadcasts provide opportunities for employer branding, thought leadership, and candidate interactions. While searching communities can be difficult, members likely joined to connect around certain interests. Overall, Google+ functions best as part of a comprehensive social recruiting strategy when circles, content, and communication are aligned.
The document provides guidance for digital marketing strategies for non-profits. It recommends optimizing a website for search engine optimization and the user experience. It also recommends leveraging free tools from Google like AdWords, Google Grants, YouTube, and Google Sites. Additionally, it suggests claiming listings on directories like Google Places and utilizing social media platforms like LinkedIn, Facebook, Twitter, and blogs to engage constituents and spread awareness of the non-profit's mission and activities. Proper integration of digital strategies across online and mobile channels is emphasized.
Google+ is becoming an essential part of business social media strategies with 90 million users. As Google requires Gmail users to have Google+ accounts, its user base will grow quickly. Google+ also helps with search engine optimization by making it easier for marketers to appear in search results. The about page gives an overview of a business and should include important information for searchers as well as links to key pages. Google Events allows sending invitations to anyone, whether they have Google+ or not, and syncs with Google Calendar. Photos from events uploaded through the mobile app create a live photo journal. Circles allow segmenting followers and communicating tailored messages to different audiences.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
Why Google+ Matters for your School: CASE-NAIS 2013edSocialMedia
Peter Baron, Founder, edSocialMedia; Chief Evangelist, WhippleHill Communications, (@peterdbaron) shares his knowledge of why your school should spend more time in Google Plus. Part Two of the edSocialMedia Pre-Conference Forum.
Google+ aims to transform users' relationship with Google by making the Google experience more social, interesting and personalized. While it has social networking aspects like profiles and circles, Google+ differs from networks like Facebook in that it focuses on exploring new interests and learning rather than just connecting with existing friends. For businesses, Google+ provides benefits like improved search engine rankings, integration with key Google services, and new ways to engage customers through features like hangouts and communities. The document provides strategies for businesses to make the most of Google+ for networking, content sharing, and search engine optimization.
Tips To Find Your Passion And Grow Your Community on Google PlusAndrea De La Cerda
Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.
Reviewing the potential value of Google + as a Web presence point and content marketing distribution channel for Brands and Local Businesses.
Setting up, optimizing, posting to and measuring the overall effectiveness of a Google + page for a business.
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FREE Tools to Better Headlines in Just Minutes [Bonus Infographic]dlvr.it
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Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...dlvr.it
Six Consumer Psychology Principles to Help Build a Loyal Social Media Audience. Leverage these six consumer psychology principles to drive more engagement with your social media content and more loyalty to your business.
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3 Crucial Things Bloggers Must Do Before Clicking 'Publish'. What is the last thing you do before you hit publish on your blog post? These tips are great when you only have time for a quick spit-shine before you post.
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Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
5 Absolute “Must-do’s” Before You Hit Publish on your Social Media Postdlvr.it
How to Avoid Social Media Grammar Goofs. BEFORE you hit “send” on your next social media post, review this list of commonly misused words including a fun infographic.
View original post at: http://blog.dlvr.it/2014/10/grammar-goofs-in-social-media-posts/
Which Influencer Marketing Strategy Results in More Customers?dlvr.it
How to Craft an Influencer Marketing Program. There are two distinct Influencer Marketing Strategies. Learn which is right for you and how to apply it.
View original post at: http://blog.dlvr.it/2014/10/influencer-marketing/
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
2. Claremont Hotel . . .
Google Plus Connects
Playing Ball on Running Water.
Haiku...
3. About Webdirexion & Scott...
Webdirexion is an online Marketing Agency
focused on Social Media Campaigns, SEO
solutions, WordPress development, Landing
Page Campaigns, and Content Marketing.
Scott: Career Marketing Communications
professional with specialties in Content
Strategy, Social Media, and Optimization
ScottGooglePlus.info
ScottLinkedIn.com
Instructor at: CollegeOfMarketingPros.org
5. Workshop Outline
Google+ Strategies and tactics
EXERCISE: Create Circle(s) of influence, find
influencers
How to track G+ results
G+ and Hangouts for Business
EXERCISE: Two posts and curate for blog... and
"/?rel=author" tactic
Questions and Answers
Case Studies & Reference Links
6. Google+ Strategies & Tactics
Why Google+ for
Content Marketers?
More active users than Twitter
& LinkedIn
G+ IS Google (beyond a social network)
Google will "love" you for it
Strong SEO and SERP results
Event integration with calendar, hangouts,
circles to email, VIDEOS
12. Google+ Strategies & Tactics
Branding your business page (page type #1)
SEO
Personal pages and posts (page type #2)
SEO
Expanding Circles of influence - exercise
An event promotion machine SEO
A content curation tool for your blog SEO
(Integrations in WordPress) - exercise
The Video Hangout Factor for Business
13. Branding your business page
Header and profile image
https://plus.google.com/105212946082751068535/ - compare to:
https://plus.google.com/u/0/114006390094156641123/about
14. Local Business Page (Reviews)
https://support.google.com/plus/answer/1713911?hl=en
15. When linking to your blog "/?rel=author"
Sign-up for authorship:
https://plus.google.com/authorship
Verify using "rich snippets" tool:
http://www.google.com/webmasters/tools/richsnippets
Relationship (rel) for Recognized
Expert Tactic...
17. Google+ Circles of Influence
People Directory:
• FindPeopleOnPlus.com
• RecommendedUsers.com
Circle Directories:
• Shared Circles Business Pages
• Shared Circles - People
Hangout Directories:
• GHangOuts.com
18. EXERCISE: Load Conference Circle
Go to posted circle page:
https://plus.google.com/u/0/100156945788473956154/posts/13NfAGvjfBx
Click view shared circle
Add circle to existing circle or add as new
circle
Consider circle creation strategies:
• Personas
• Geo location
• Colleagues
• Industries
19. "Interactive Posts" - Promotion Machine
CTA to: Apps, "Invite", Sign-up, "Follow", "Introduce"...
more
20. "Interactive Posts" - Promotion Machine
Demo post with "invite" button
First attempt at non-geeky GUI
Google's Interactive Posts overview page
21. Content Curation for Your Blog
Referencing important content tactic for
expansion later
Be conversational too -- social -- comment
on other posts and share
23. EXERCISE: G+ Posts for Curation
Search on G+ or Google for content of
interest.
Post a 1-2 paragraph comment on each item
with a link back to the post (not on your site)
If you have a blog, copy those comments,
embellish and curate for a longer blog post
Scott to demonstrate
24. G+ to WordPress Integration
Social
Bookmarking
buttons to
post straight
from an
article to G+
25. G+ to WordPress Integration
Commenting
system
integrated
with G+
(testing now)
26. Build a G+ Community
• Hold events... "meet people"... (tutorial)
Go To: Our Content Marketing Power Community
29. G+ Video Hangouts...
For a marketing event - search
Note that Adding a
Hangout to an event
is optional (under
Advanced_ -- could
be a real world event
33. Tracking
Performance
Ripples for
G+ Posts
that are
Shared
Find the
influencers
REFER TO:
https://plus.google.com/1032
18677032751327334/posts/P
5V5izcSF5N
34. Tracking G+ Performance in
Analytics
Social Visits In Google Analytics
Social Flow in Google Analytics
Social Conversions (Goal $) in Analytics
39. Ongoing G+ Learning & Specials
Free Webdirexion "Social Strategy Sessions" (streamed
via G+ Hangouts)
Conference special on "WordPress Content Marketing
Power" online course online now: Use CMS-2013Conf-
Save-50 (50% Off)
Conference special on "Social Media Power" online
course coming July 15th, 2013: Use code: CMS-
2013Conf-Save-50 (50% Off)
CollegeOfMarketingPros.org
Get speaker's notes for more articles, help, examples
Join Content Marketing Power Community (on Google+)
40. Further References...
G+ Page Layout sizes & responsive elements:
http://cdn.edgeitdesign.com/wp-
content/uploads/2013/03/infographic-googleplus.png
Google+ vs. Facebook: http://www.singlegrain.com/wp-
content/2011/07/FacebookvsGoogleplus-sm.jpg
Google+ Cheatsheet:
http://img.technostreak.com/2011/07/google_plus_cheetsh
eet_technostreak.png
40 G+ Branding Strategies:
http://netdna.copyblogger.com/images/google-plus-
content-strategies.jpg
Getting Started with G+ Business Pages:
http://www.google.com/intl/en_US/+/business/get-
started.html
Tactics: B2BContentMarketingTactics.com (our curation site)
42. Case Study: Cadbury Connects on G+
Boosted G+ followers
150,000
Used hangouts with
athletes and chocolate
experts
17% lift in CTR across
Adwords campaigns
10k Followers per day via
specially designed badge
LINKs:
Case Study
Cadbury G+ page
More Case Studies & Tips
43. Case Study: Veteran's United Hang Out
Article Link: http://www.copyblogger.com/google-
hangouts-audience/
"For personal branding and
content creators, this can
be a gateway to great
interviews or subjects for
your next piece — and
remember, you don’t have
to worry about taking
notes if you have it
streamed directly to your
YouTube account." --
Sarah Hill, Chief Digital
Storyteller for the Veterans
United Network