This presentation is part of the Digital Scholar Training Series at USC and CHLA. Learn more about the initiative: http://sc-ctsi.org/digital-scholar/ News story: http://sc-ctsi.org/index.php/news/new-digital-scholar-training-initiative-helps-researchers-better-utilize-we#.VDhIWWK9mKU

1. How to Accelerate the
Dissemination & Impact of
Your Research Work
Workshop 3 of the Digital Scholar Training Series
Katja Reuter, PhD
Southern California Clinical and Translational Science Institute (SC CTSI) at the University of Southern California
and Children's Hospital Los Angeles

2. Today’s Goals
1. Understand what you can share
2. Know how to use a range of tools
for dissemination and audience
analysis

3. Thinking Beyond Self-Promotion
“Self-promotion, is just
thinking about yourself,
whereas [science] marketing is
trying to understand what
other people want and need.”
Marc Kuchner, astrophysicist at NASA, author of
“Marketing for Scientists: How to Shine in Tough
Times”

4. Share More than Your Research Publications
E x a m p l e s
Research Articles (Manuscripts)
Research Data & Negative Results
Software Code
Presentations
Images, Video, Podcasts
Perspective/Thought leadership

5. Digital Distribution Channels You May Use
University
Institutes
Departments
Divisions You
University
Relations/New
s Office
Mainstream
Media
Your News
and Content
Online
Social
Media
Science
Open
Data
Sharing
Social
Networks
Online
Publishing
Slideshare
Youtube
Vimeo
Facebook
LinkedIn
Yahoo
Bing
Google
Kudos
Research
Twitter
Flickr
Pinterest
Gate
Bing
Google+
Online
Search
Acedemia
.edu
Ocrid
OA
Journals
figshare
Dryad
Github
Wordpress
Blogger
Tumblr

6. Things to Keep in Mind…
 Consider a spoke-hub model approach

7. Spoke-Hub Model Approach
H U B
Your Lab
Website
or Blog
Researcher
Profiling
Systems
Data
Sharing
Sites
Publishing
System
Social
Media Twitter
LinkedIn
Facebook
Slideshare
v
Online
Search
Mobile

8. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language

9. Symplur’s Hashtag Project
http://www.symplur.com/healthcare-hashtags/diseases/

10. Join Ongoing Conversations
http://www.symplur.com/healthcare-hashtags/

11. Example: Autism
http://www.symplur.com/search/Autism/

12. SocialMention: Audience Research
http://www.socialmention.com/

13. What Do Influencers Say?
What Platforms Do They Use?
http://www.socialmention.com/search?q=%22diabetes+pump%22&t=all&btnG=Search

14. Example 1
Keyword Analysis: How People Search
Online
Comparing: Alcohol disorder (blue), Alcohol abuse (red), Alcohol addiction
(yellow), Alcohol dependency (green), California, 2014
http://www.google.com/trends/

15. Example 1
Regional Differences & Top Searches

16. Examples 2
Keyword Analysis
Comparing: Violence, Gang violence, domestic violence, California, 2014

17. Examples 2
Regional Differences

18. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content

19. Example: Twitter
http://www.socialwebcafe.com/wp-content/
uploads/2014/07/teksocialAnatomyofTweet.png

20. Successful Approaches on Social Media
 Share links: Photos, videos, infographics, tips, novel information,
interesting facts, stats, quotes
 Provide context, insight, and perspective
 Invite questions or feedback from followers
 Ask followers to do something
 Answer questions
 Share random thoughts
 Dare to self-promote (80-20 rule)
 Promote, encourage, and support others
http://www.slideshare.net/KatjaR/what-to-write-on-twitter-social-media-science-part-1

21. The Science of Social Media
http://danzarrella.com/new-data-the-performance-of-facebook-
post-types-over-3-5-years.html#

22. Hootsuite: Manage Your Social Media
Content
http://hootsuite.com

23. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news

24. Use Alerts to Stay Abreast of
Current Topics
https://www.google.com/alerts

25. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news
 Explain and enrich your scientific articles for broader reach

26. Enrich Your Publication: Kudos
http://www.growkudos.com

27. Perspective
http://www.elsevier.com/authors-update/story/publishing-tips/new-kudos-service-
helps-researchers-boost-their-visibility-and-impact
Philip Gale, Professor of
Supramolecular Chemistry
and Head, University of
Southampton
"It not only helps me improve
the visibility of my papers, by
highlighting them to my social
network, but also provides a
way of widening the audience
for the work by linking a lay
summary of the work to the
paper."

28. How Kudos Works
https://www.growkudos.com

29. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news
 Explain and enrich your scientific articles for broader reach
 Cite online and social media content

30. Understanding Social Media Citations
http://www.apastyle.org/products/4210512.aspx

31. Citing Social Media Content
1. generally with a URL,

32. Citing Social Media Content
1. generally with a URL,
2. as a personal communication, and

33. Citing Social Media Content
1. generally with a URL,
2. as a personal communication, and
3. with a typical APA Style in-text citation
and reference list entry.

34. Citing Social Media Content
Twitter, Individual Author
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.
html

35. Citing Social Media Content
Google+
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-
media-in-apa-style.html

36. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news
 Explain and enrich your scientific articles for broader reach
 Cite online and social media content
 Share your data more broadly and get credit

37. Data Sharing: Make Your Data Count
Make your data research outputs available in a
citable, shareable and discoverable manner.
Advantages
 Enhancing visibility of research
 Increasing the efficiency of research due to reusability and
exposure
 Enabling researchers to ask new research questions and
potentially further science
 Promoting scientific integrity and replication
 Enhancing collaboration and community-building
http://www.rin.ac.uk/our-work/data-management-and-curation/open-science-case-studies

38. Sharing Detailed Research Data is
Associated with Increased Citation Rate
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0000308

39. Ways to Share Research Data
http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/

40. Restrictions to Sharing Research Data
http://dmp.data.jhu.edu/preserve-share-research-data/sharing-your-research-data/

41. Is Sharing Research Data Publicly
Considered Pre-Publication?
NO
Most publishers
(>90% including all
major publishers)
http://f1000research.com/data-policies
In fact: Journals and
publishers welcome
research articles
reporting analyses and
conclusions that are
based on previously
published datasets.

42. Data Citation and Licenses
Use a platform that allocates a DataCite DOI at
point of publication
 Store publicly available research outputs under
Creative Commons Licenses (CC-BY license -
http://creativecommons.org/licenses/,
http://creativecommons.org/licenses/by/4.0/)
Use CC0 licence for datasets
Use the MIT license for code

43. Example

44. Figshare
http://figshare.com
You can share…
Figures
Datasets
Media (including video)
Papers (including pre-prints)
Posters
Filesets (groups of files)

45. Using Figshare
http://www.youtube.com/watch?v=WlJlPmoJcJk

46. NIH Data Repositories
http://www.nlm.nih.gov/NIHbmic/nih_data_sharing_repositories.html

47. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news
 Explain and enrich your scientific articles for broader reach
 Cite online and social media content
 Share your data more broadly and get credit
 Share your presentations more broadly

48. Slideshare
http://www.slideshare.net
You can share…
Figures
Datasets
Media (including video)
Papers (including pre-prints)
Posters
Filesets (groups of files)

49. The White House on Slideshare
http://www.slideshare.net/whitehouse

50. Integration & Cross-Posting
Increases Your Reach
Your
Slideshare
Content
USC Profiles

51. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news
 Explain and enrich your scientific articles for broader reach
 Cite online and social media content
 Share your data more broadly and get credit
 Share your presentations more broadly
 Consider infographics to convey your research results

52. Turn Your Research Results into an
Infographic
Infographics are liked
4x more than presentations,
23x more than documents
Infographics are shared
2x more than presentations,
3x more than documents on
other social networks, such as
LinkedIn, Twitter and Facebook.
http://image.slidesharecdn.com/071813slides
haremakinggreatinfographics2-ig-
130721190926-phpapp01/95/what-makes-great-
infographics-1-638.jpg?cb=1379569751
http://blog.slideshare.net/2013/09/11/infograp
hics-are-more-viral/

53. Examples

54. Create Your Own
http://www.easel.ly

55. Using Easel.ly to Create Infographics
http://www.youtube.com/watch?v=0VHyKgdbUhU

56. Citing Infographics
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-media-in-apa-style.html

57. Things to Keep in Mind…
 Consider a spoke-hub model approach
 Understand your audience and speak their language
 Distribute your content
 Relate your content to current events/news
 Explain and enrich your scientific articles for broader reach
 Cite online and social media content
 Share your data more broadly and get credit
 Share your presentations more broadly
 Consider infographics to convey your research results
 Leverage video

58. Jove: Peer Reviewed Scientific Video
Journal
http://www.jove.com

59. How Jove works
http://www.jove.com/about

60. Citing Social Media Content
http://blog.apastyle.org/apastyle/2013/10/how-to-cite-social-
media-in-apa-style.html
Social Media Video

61. Use Novel Measurement Tools
 PlumAnalytics We can set up a test account for you.
Send us an email.
 ImpactStory $60/year
 Altmetrics – Primarily an institutional solution for publishers
and research institutions

62. Questions
Katja Reuter, PhD
Director of the electronic Home (eHome) program
and Digital Strategies
Southern California Clinical and Translational
Science Institute (SC CTSI)
University of Southern California, Children's
Hospital Los Angeles
Email: katja.reuter@usc.edu
Twitter: @dmsci #DigiScholar14
For more support,
request a free
consultation on
www.sc-ctsi.org

63. Contact Us
SC CTSI | www.sc-ctsi.org Phone: (323) 442-4032 Email: info@sc-ctsi.org Twitter: @SoCalCTSI