How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
2. We are the retail industry's creative professionals,
founded in 1961 as a collaborative community where ideas,
knowledge and passion are shared to fulfill the fast-paced
planning and design needs of retail.
62. “We received a ton of PR and marketing exposure,
some of which led to opportunities and actual projects
in the financial services sector. Our firm was also
legitimized in the eyes of many; we were a relatively
new firm and the project and resulting award vaulted
us into the realm of a premier global consultancy.”
Craig Wollen, Principal, Huen on Winning Store of the Year for Umpqua Bank.