SlideShare a Scribd company logo
Start Small Grow Big
A guide to eCommerce for small business
Presented by
David McEvoy
Founded 2006
Web development & eCommerce specialists
Currently working with over 800 customers across Ireland
We are going to talk about…
● Assessing your assets
● Budget
● Platform choice
● Develop a strategy
● Partner selection
Assess your assets
What tools do you already have?
● Project management
● Product management
● Content management
● Marketing management
Budgeting Time vs Money
A website can cost anything from
€50 - €50,000
• What can you afford as a setup cost?
• What are you comfortable risking?
• What have you budgeted for ongoing
marketing?
• The less money you spend the more time
you will spend.
GET THE BALANCE RIGHT FOR YOU
Choosing the right platform for your
Budget
Types of platforms…
Choosing the right platform for your budget
● Flexibility matters
● Find out what is available
● Look at competitors…. What are they using?
● Is it custom or off the shelf?
● Does it play well with others?
Select the right partners
• SEO, PPC
• Email Marketing
• Social Strategy
• Content Strategy
When you are starting a project you need to choose partners
that can scale with you
Some of the aspects you need to cover:
• Delivery Partners
• Payment Partners
• Loyalty Solutions
• Business intelligence
Create a Strategy
Just because you have it all does not mean you should
sell it all. Plan what ranges you promote and how
often they are going to change.
• Find out who your customers are
• Find out what you can sell them
• Margin maketh the man!
Any Questions
Dave McEvoy
Director
Dmac Media Ltd.
Web Design Specialists
T: 071 9300637
M: 085 7210173
dave@dmacmedia.ie
dmacmedia.ie

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Start Small Grow Big A guide to eCommerce for small business

  • 1. Start Small Grow Big A guide to eCommerce for small business Presented by David McEvoy
  • 2. Founded 2006 Web development & eCommerce specialists Currently working with over 800 customers across Ireland
  • 3. We are going to talk about… ● Assessing your assets ● Budget ● Platform choice ● Develop a strategy ● Partner selection
  • 4. Assess your assets What tools do you already have? ● Project management ● Product management ● Content management ● Marketing management
  • 5. Budgeting Time vs Money A website can cost anything from €50 - €50,000 • What can you afford as a setup cost? • What are you comfortable risking? • What have you budgeted for ongoing marketing? • The less money you spend the more time you will spend. GET THE BALANCE RIGHT FOR YOU
  • 6. Choosing the right platform for your Budget Types of platforms…
  • 7. Choosing the right platform for your budget ● Flexibility matters ● Find out what is available ● Look at competitors…. What are they using? ● Is it custom or off the shelf? ● Does it play well with others?
  • 8. Select the right partners • SEO, PPC • Email Marketing • Social Strategy • Content Strategy When you are starting a project you need to choose partners that can scale with you Some of the aspects you need to cover: • Delivery Partners • Payment Partners • Loyalty Solutions • Business intelligence
  • 9. Create a Strategy Just because you have it all does not mean you should sell it all. Plan what ranges you promote and how often they are going to change. • Find out who your customers are • Find out what you can sell them • Margin maketh the man!
  • 11. Dave McEvoy Director Dmac Media Ltd. Web Design Specialists T: 071 9300637 M: 085 7210173 dave@dmacmedia.ie dmacmedia.ie