How AI & Statistical Analysis can be used to Radically Increase Ecommerce SaleseCommerce Expo Ireland
iRP Intelligent Commerce talks about "How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales" at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Incre...E-Commerce Berlin EXPO
Thanos Dimitriou Commercial Director Netsteps
Ioannis Karalis Founder and CEO Netsteps
Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.
Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.
He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
Inbound vs. Outbound the Marketing Battle that Could cost your Entire Revenue...Radius
Inbound and outbound marketing don't always mesh well within organizations. We took a step back to understand why, and in the process discovered how vital it is for organizations to use them together.
The MarTech Recipe For a Well Done ABM and Sales StrategyMarketo
It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are missing some essential ingredients. Sound familiar? Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result? Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.
Shopify Retail Tour - Mailchimp Email MarketingShopify
This document discusses how to use email marketing effectively for e-commerce businesses. It recommends focusing on building an email list, writing clear and targeted emails, and connecting email data to sales. The document also covers personalizing emails based on customer data, testing emails through optimization, and setting up automated emails for tasks like abandoned cart recovery. The overall goal is to use email marketing to drive more revenue, awareness, and customer retention through relevant personalized messages.
How AI & Statistical Analysis can be used to Radically Increase Ecommerce SaleseCommerce Expo Ireland
iRP Intelligent Commerce talks about "How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales" at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Incre...E-Commerce Berlin EXPO
Thanos Dimitriou Commercial Director Netsteps
Ioannis Karalis Founder and CEO Netsteps
Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.
Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.
He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.
This slideshow covers some of the major elements of what it takes to become competitive in eCommerce in 2015. Many of these are broad topics but it is a great overview of what you might want to think about as a small, mid, or even enterprise eCommerce business.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
Inbound vs. Outbound the Marketing Battle that Could cost your Entire Revenue...Radius
Inbound and outbound marketing don't always mesh well within organizations. We took a step back to understand why, and in the process discovered how vital it is for organizations to use them together.
The MarTech Recipe For a Well Done ABM and Sales StrategyMarketo
It’s happened to all of us—you think you have everything you need to make that great entrée for your dinner party to only realize halfway through you are missing some essential ingredients. Sound familiar? Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result? Marketo brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy.
Shopify Retail Tour - Mailchimp Email MarketingShopify
This document discusses how to use email marketing effectively for e-commerce businesses. It recommends focusing on building an email list, writing clear and targeted emails, and connecting email data to sales. The document also covers personalizing emails based on customer data, testing emails through optimization, and setting up automated emails for tasks like abandoned cart recovery. The overall goal is to use email marketing to drive more revenue, awareness, and customer retention through relevant personalized messages.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
Heard of Account-Based Marketing but not sure it's for you? In our presentation, we'll give you a checklist to determine success. We'll also help you create long and short-term goals for your ABM program.
How to Unify Sales and Marketing as Revenue RockstarsDemandbase
https://www.demandbase.com/webinar/topo-virtual-summit-ondemand/
Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline.
During this session, attendees will get actionable insights on how to:
Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
Communicate more effectively with both formal working groups and informal cross-team banter.
Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
This document provides benchmarks for key search advertising metrics including average cost per click (CPC), click-through rate (CTR), cost per lead (CPL), and conversion rate (CVR) across different industries. It analyzes the data collection strategy and discusses the meaning and factors that influence each metric. Industry experts are quoted discussing CPC, CTR, CPL, and CVR. The importance of benchmarking metrics against industry standards and adjusting strategies accordingly is emphasized. The presentation concludes that search ads can help businesses' bottom lines by setting realistic goals, knowing what matters most to each business, using benchmarking as a tool, and having backup plans since different metrics may perform better in different situations.
This document is a presentation by Matt Heinz on profit center marketing. It discusses focusing marketing objectives, actions, and culture around revenue-generating activities and results. Some key points discussed include quantifying what success looks like, creating clear customer profiles, mapping sales and buying processes, embracing revenue responsibility, and measuring results. The presentation also covers developing accountability, maintaining a customer-centric focus, using technology to accelerate goals, and fostering an agile and adaptive mentality.
AppSphere 15 - From Code to Customers: The Digital User JourneyAppDynamics
Barclays is a global payment business and the #1 credit card issuer in the UK. It faces challenges like application issues impacting customers, contact center inefficiencies, and siloed software tools. Its goals are to enable new revenue paths through technology, reduce the customer impact of technology incidents, differentiate itself and gain market share in Europe, and continue growing in the US. To achieve this, Barclays is innovating to support the digital user journey through self-service on a private cloud, breaking monolithic applications into microservices, and DevOps collaboration to foster continuous delivery. It has realized value from AppDynamics through reduced customer impact, contact center efficiencies, improved staff productivity, and reduced maintenance of existing
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
Opticon 2015-Fishing with Spears: All About Account Based MarketingOptimizely
Featuring speakers from Engagio
Jon Miller, CEO and Co-Founder, Engagio
Account based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.” In this fast-paced talk, you'll see why ABM is generating so much buzz, and get practical tips for launching and scaling your ABM programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), the best practices for understanding target accounts, how to orchestrate integrated account plans and measure the impact, how to market to current customers for cross-sell and retention, and how you can implement account-based marketing tactics integrated with Optimizely. If you support sales teams selling six- and seven-figure deals, then this is the session for you!
Elle Woulfe: Delivering Content in an ABM World: 3 Changes You Need to MakeDemandbase
The document discusses the need for companies to transform how they deliver content in an account-based marketing (ABM) world. It recommends three key changes: 1) Personalizing the content experience for individual personas beyond just targeted offers. 2) Nurturing all website visitors by delivering relevant content recommendations to allow self-nurturing. 3) Understanding how marketing is being consumed and tying that to sales readiness at the account level in order to improve outcomes. The document advocates for an intelligent content delivery platform to help companies achieve these goals.
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
Thimaya Subaiya: New World of Marketing: The Perfect Customer Experience Mana...Demandbase
The document discusses new approaches to marketing orchestration using artificial intelligence. It describes how AI can help marketers optimize audiences for different marketing activities by informing who to target based on things like past webinar attendance or ad exposure. The document presents a vision where AI drives a more seamless customer journey across multiple channels by unifying data and recommending the next best engagement. Marketers are moving away from trying to control how customers engage and instead focusing on contact-based marketing through an AI-powered workflow that understands individual customers and their paths.
Shopify Meetup Christchurch - TradeGecko Presentation March 2018TradeGecko
1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful.
2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
Heard of Account-Based Marketing but not sure it's for you? In our presentation, we'll give you a checklist to determine success. We'll also help you create long and short-term goals for your ABM program.
How to Unify Sales and Marketing as Revenue RockstarsDemandbase
https://www.demandbase.com/webinar/topo-virtual-summit-ondemand/
Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline.
During this session, attendees will get actionable insights on how to:
Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
Communicate more effectively with both formal working groups and informal cross-team banter.
Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
This document provides benchmarks for key search advertising metrics including average cost per click (CPC), click-through rate (CTR), cost per lead (CPL), and conversion rate (CVR) across different industries. It analyzes the data collection strategy and discusses the meaning and factors that influence each metric. Industry experts are quoted discussing CPC, CTR, CPL, and CVR. The importance of benchmarking metrics against industry standards and adjusting strategies accordingly is emphasized. The presentation concludes that search ads can help businesses' bottom lines by setting realistic goals, knowing what matters most to each business, using benchmarking as a tool, and having backup plans since different metrics may perform better in different situations.
This document is a presentation by Matt Heinz on profit center marketing. It discusses focusing marketing objectives, actions, and culture around revenue-generating activities and results. Some key points discussed include quantifying what success looks like, creating clear customer profiles, mapping sales and buying processes, embracing revenue responsibility, and measuring results. The presentation also covers developing accountability, maintaining a customer-centric focus, using technology to accelerate goals, and fostering an agile and adaptive mentality.
AppSphere 15 - From Code to Customers: The Digital User JourneyAppDynamics
Barclays is a global payment business and the #1 credit card issuer in the UK. It faces challenges like application issues impacting customers, contact center inefficiencies, and siloed software tools. Its goals are to enable new revenue paths through technology, reduce the customer impact of technology incidents, differentiate itself and gain market share in Europe, and continue growing in the US. To achieve this, Barclays is innovating to support the digital user journey through self-service on a private cloud, breaking monolithic applications into microservices, and DevOps collaboration to foster continuous delivery. It has realized value from AppDynamics through reduced customer impact, contact center efficiencies, improved staff productivity, and reduced maintenance of existing
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
Opticon 2015-Fishing with Spears: All About Account Based MarketingOptimizely
Featuring speakers from Engagio
Jon Miller, CEO and Co-Founder, Engagio
Account based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.” In this fast-paced talk, you'll see why ABM is generating so much buzz, and get practical tips for launching and scaling your ABM programs. You'll learn how ABM is different from traditional demand generation (fishing with nets), the best practices for understanding target accounts, how to orchestrate integrated account plans and measure the impact, how to market to current customers for cross-sell and retention, and how you can implement account-based marketing tactics integrated with Optimizely. If you support sales teams selling six- and seven-figure deals, then this is the session for you!
Elle Woulfe: Delivering Content in an ABM World: 3 Changes You Need to MakeDemandbase
The document discusses the need for companies to transform how they deliver content in an account-based marketing (ABM) world. It recommends three key changes: 1) Personalizing the content experience for individual personas beyond just targeted offers. 2) Nurturing all website visitors by delivering relevant content recommendations to allow self-nurturing. 3) Understanding how marketing is being consumed and tying that to sales readiness at the account level in order to improve outcomes. The document advocates for an intelligent content delivery platform to help companies achieve these goals.
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
Thimaya Subaiya: New World of Marketing: The Perfect Customer Experience Mana...Demandbase
The document discusses new approaches to marketing orchestration using artificial intelligence. It describes how AI can help marketers optimize audiences for different marketing activities by informing who to target based on things like past webinar attendance or ad exposure. The document presents a vision where AI drives a more seamless customer journey across multiple channels by unifying data and recommending the next best engagement. Marketers are moving away from trying to control how customers engage and instead focusing on contact-based marketing through an AI-powered workflow that understands individual customers and their paths.
Shopify Meetup Christchurch - TradeGecko Presentation March 2018TradeGecko
1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful.
2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The document discusses strategies for Irish retailers and brands competing in digital retailing against machines. It analyzes optimizing price, information, convenience, and experience but determines these are difficult to compete on against large automated competitors. The document instead recommends focusing on riding "dragons" by leveraging platforms and marketplaces in countries where Western products have premium value and the platforms handle major technology budgets, allowing focus on brand and culture. This will lead to Irish retailers and brands beating machines rather than being beaten by them.
Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland
Elavon talk how you can attract International customers through embracing payment technology at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The document summarizes a study of online shopping behaviors among young people ages 18-25 in 5 European countries. The study found that convenience, choice, and price are major draws to online shopping for this group. Through ethnographic interviews and video diaries, the study identified common customer journeys and pain points. It analyzed behaviors like accepted risk, inspiration seeking, and security preferences by country. Overall, the youth observed had strong similarities in expectations and experiences, but showed some differences in attitudes based on country. The study concluded with recommendations for retailers to empower smart shopping, ease transactions, provide flexible options, and develop personalized relationships.
YES I CAN - DEVELOP MY IDEA AND START A BUSINESSMarc Parham
What you will get from this presentation.
The basic questions that you need to ask and answer before you start a business
Discussion on each of these questions to help you answer them
Simple steps to developing your idea
Simple strategies to grow your business
And…Why you can do this!
The document outlines the typical stages of the small business life cycle, including the aspirational stage, entry stage, growth stage, crucible stage, and cruise stage. Each stage presents both challenges and opportunities for small business owners. The key is to take the right steps at the right time by focusing on people, processes, systems, positioning, and your core offerings as your business progresses through each stage of development and growth.
David McNeill, Founder of Expat Empire, gave this in-depth presentation on June 7, 2019, to Hochschule für Technik und Wirtschaft (HTW) Berlin graduate business students about what it means to bootstrap a company as an entrepreneur and some of the most popular bootstrapped business models in the market.
The video for this presentation can be found here: https://youtu.be/lq4Rj954UTY
At Trade Bridge Group (TBG), We Specialise in Overseas Expansion. We Implement Global Strategic, Integrated Marketing, Communications and Business Development Plans; To Help Business & Countries Boost International Trade, Foreign Investment & Cultural Exchange.
We Help our Clients:
1) Build Global Connections,
2) Raise International Brand Awareness, and
3) Find Foreign Paying Customers or Foreign Direct Investors.
TBG Global: Overseas Expansion
Overseas Expansion Specialists
Internationalisation Specialists
International Expansion Consulting
International Business Launch
International Company Formation
International Market Entry Strategy
International Lead Generation
TBG Global: Overseas Communications
International Sales & Buisness Development
International Strategic Communications
International Crisis Communications
International Corporate Communications
International Digital Communications
International Editing & Proofreading
International Marketing
International Digital Marketing
How to set up an ECommerce Shop & Drive Visitors and SalesDigitangle
Some of the different tools that you can use to start selling online. Examples of the different themes available and shops built using Wordpress, Magento, Ebay, Etsy and Shopify.
This document provides guidance on developing business ideas. It emphasizes that having a good idea is not the same as having a business plan. To evaluate an idea's business potential, one should analyze its concept, requirements for delivery, needed team, market size and opportunity, competitive advantages, business model, competition, risks, funding needs, and potential exit. Participants are instructed to identify a problem, consider ideas to address it, and make a business case evaluating an idea against these factors. Developing business ideas requires analyzing feasibility, requirements, and risks rather than just having a solution concept.
Introduction to Bootstrapping and No Code MVPsDavid McNeill
Interested in building your own business but not sure where to start? In this presentation, David McNeill discusses several interesting bootstrapped business models that you can pursue without writing a single line of code.
Presented at Beuth Hochschule on April 19, 2018.
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
Dizitaladda is a digital marketing training institute located in New Delhi, India. It offers various digital marketing courses from basic to advanced levels, including post graduate programs, executive programs, and specialized tracks. The courses cover key areas like search engine optimization, social media marketing, content marketing, analytics, and more. Dizitaladda aims to equip students with in-demand digital skills and has placed over 500 students in top companies with salaries ranging from 5-9 LPA. It emphasizes practical learning through projects, internships, and mentorship from industry experts.
This document discusses pay-per-click (PPC) advertising and provides tips for an effective PPC campaign. It notes that PPC allows targeting website traffic but clicks don't always convert. The document outlines best practices like keyword research, ad text and landing page optimization, and testing and tracking campaigns. It also lists common PPC mistakes to avoid such as irrelevant ads or sending traffic directly to the homepage.
One of the most effective ways to improve your business's online presence is by investing in an effective SEO strategy for your website. But, building your own SEO team might take a lot of time and effort. Also, you will be required to purchase a bunch of SEO tools to successfully perform the SEO activities. This is where outsourcing comes as a saving grace for you. When you go for outsourcing, knowing the SEO packages in India will help you secure the best one for your business and within your budget. This presentation by iTrobes is aimed at educating you all about the different kinds of services that decide the cost of an SEO package. If you are looking for customizable, best-quality SEO services that are affordable for you, feel free to check out us!
This is version 5.0 of our B2B content, website, lead generation planning methodology.
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more information
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
Why You Should Consider a Virtual Outsourced Agency for Your Marketing Needs_...Snigdha488394
See many of Webtage’s outsourced web technologies & marketing success stories here. Read our testimonials, see the awards we have won, and see the industries we service.
Our digital build & market experience spans multiple industries, but our strongest strengths are B2B/technology, education, healthcare, and professional services. Our clients achieve sustained visibility because we conduct online campaigns the solid way. We are here to build a relationship with your business and work with you as your creative, marketing & technology partner.
Best Digital Marketing Agency in Chicago
Content That Matters: Tying Content to the Buyer JourneyDigital Reach
Content is supposed to be king. But, in your marketing org, is it really? Or is content a meandering, aimless quest to post anything – a blog, a video, anything to check the “content produced” box.
If this is familiar, you’re not alone. At Digital Reach, we work every day with B2B companies struggling to apply effective content strategies to their marketing organizations. It can seem overwhelming to structure a content plan, but with a few simple strategic adjustments and one reporting change, you can take a leap forward to creating content that actually works.
On August 20th, join our Head of Operations, Andrew Seidman, to learn what it takes to make content that actually drives MQLs and pipeline. We’ll cover:
Identifying content gaps in key areas
Mapping assets to buyer journeys and delivery channels
Tracking the value of content to increased MQLs, SQLs, Pipeline Revenue, and value
We’re looking forward to seeing you there!
Brent McDonald was asked to create a concept to improve his company and presented a digital marketing application for sales representatives. He conducted brainstorming, S.W.O.T analysis, budgeting and research. His final product was a demonstration application with a mockup dashboard showing how the company could optimize a business by improving areas like sales, marketing and operations.
Marketing Masterclass with Anthea Moffat - Google Adwords by Alexei KouleshovAlexei Kouleshov
5 Steps To Successful Lead Generation Using Google Adwords. This presentation has been put together for Anthea Moffat (Horvat) Marketing Masterclass event 30 September 2014.
The objective of this presentation is to educate customers about landing pages, Google Adwords and effective online lead generation.
For more information, please visit out website http://yews.com.au
This document provides an overview of business modeling for millennial entrepreneurs. It discusses what a business model is, why it is important to have one, and the skills needed for entrepreneurship today. The document then covers translating an idea into a business model by filling out a business model canvas. It discusses validating and maintaining a business model through testing assumptions, getting user feedback, and regularly comparing forecasts to actual performance. Methods and tools for business modeling are also presented, such as the business model canvas, lean canvas, and financial planning templates.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
The document provides an overview of running a successful online business presented by Parul Choudhary of Netregistry, Australia's largest domain name and web hosting provider. It discusses understanding customers, setting goals, search engine optimization, pay-per-click advertising, social media, website usability, and free online marketing tools. The presentation aims to help businesses attract more visitors and improve conversions through an optimized online strategy and website.
Similar to Start Small Grow Big A guide to eCommerce for small business (20)
Nightline is Ireland's largest privately owned parcel carrier that delivers over 15 million parcels annually, half of which are e-commerce deliveries. It offers domestic and international delivery services as well as Parcel Motel, which allows consumers to redirect deliveries to over 140 secure locker locations. Parcel Motel has grown rapidly since launching in 2012 and now has over 300,000 registered users. The service provides benefits to both consumers and retailers by enabling flexible and convenient delivery options.
Niall Coakley is a Senior Account Manager in the Ireland GMS(Google Marketing Solutions) team at Google having joined the company over three years ago.
Life Style Sports is Ireland’s largest sports retailers and one of our most loved brands, with 64 stores nationwide and an online store which launched in 2012.
This document discusses how DHL eCommerce can help Irish online retailers expand internationally. It notes that while 77% of Irish websites offer domestic delivery, only 20% offer international delivery, despite growing consumer demand for more delivery options. DHL argues that international shipping is now easier and lower cost, and retailers have nothing to lose by offering it. The document provides data showing customers spend more on average and are more likely to return when express delivery options are available. It outlines DHL's delivery options and recommends Irish retailers advertise their ability to ship globally, give customers delivery choices like express, and make returns easy to boost sales and growth internationally.
The document discusses strategies for ecommerce growth. It outlines an acquire-convert-retain framework and emphasizes focusing first on retention and average order value before acquiring new customers. Specific tactics recommended include targeting first-time buyers with related products, avoiding customer lapses, bundling products, and increasing quantities. It also stresses continuously optimizing websites, email campaigns, retargeting, and executing a growth backlog of initiatives ranked by potential impact and ease of implementation.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
3. We are going to talk about…
● Assessing your assets
● Budget
● Platform choice
● Develop a strategy
● Partner selection
4. Assess your assets
What tools do you already have?
● Project management
● Product management
● Content management
● Marketing management
5. Budgeting Time vs Money
A website can cost anything from
€50 - €50,000
• What can you afford as a setup cost?
• What are you comfortable risking?
• What have you budgeted for ongoing
marketing?
• The less money you spend the more time
you will spend.
GET THE BALANCE RIGHT FOR YOU
7. Choosing the right platform for your budget
● Flexibility matters
● Find out what is available
● Look at competitors…. What are they using?
● Is it custom or off the shelf?
● Does it play well with others?
8. Select the right partners
• SEO, PPC
• Email Marketing
• Social Strategy
• Content Strategy
When you are starting a project you need to choose partners
that can scale with you
Some of the aspects you need to cover:
• Delivery Partners
• Payment Partners
• Loyalty Solutions
• Business intelligence
9. Create a Strategy
Just because you have it all does not mean you should
sell it all. Plan what ranges you promote and how
often they are going to change.
• Find out who your customers are
• Find out what you can sell them
• Margin maketh the man!