Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully.
Podcasting Startup Workshop
Podcasting has been around since the creation of the Apple iPod. But few understand how this form of digital content works. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your target audience when they are AWAY from their computer.
Join Kyle Bondo, founder of Trenchbucket (http://trenchbucket.com), Gagglepod (http://gagglepod.com), and the host of the Merchants of Dirt Podcast (http://merchantsofdirt.com), for a podcasting startup workshop dedicated to foundational podcasting education.
Whether you're starting your podcasting journey, trying to decide if podcasting is something your business should be doing, or just interested in learning about the cutting edge tools and techniques needed to produce your own shows, Kyle can get all your how-to podcasting questions answered!
This Gagglepod meetup is in partnership with FredDev Meetups!
Whether you're just starting out, trying to decide if podcasting is something for you, or already have a show, this first Gagglepod meetup is a chance to learn from a growing community of Fredericksburg and Northern Virginia podcasters dedicated to helping you build your own successful podcast.
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate with your people who share the same interests when they are AWAY from their computer. Now with over 400,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Podcasting Startup Workshop
Podcasting has been around since the creation of the Apple iPod. But few understand how this form of digital content works. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your target audience when they are AWAY from their computer.
Join Kyle Bondo, founder of Trenchbucket (http://trenchbucket.com), Gagglepod (http://gagglepod.com), and the host of the Merchants of Dirt Podcast (http://merchantsofdirt.com), for a podcasting startup workshop dedicated to foundational podcasting education.
Whether you're starting your podcasting journey, trying to decide if podcasting is something your business should be doing, or just interested in learning about the cutting edge tools and techniques needed to produce your own shows, Kyle can get all your how-to podcasting questions answered!
This Gagglepod meetup is in partnership with FredDev Meetups!
Whether you're just starting out, trying to decide if podcasting is something for you, or already have a show, this first Gagglepod meetup is a chance to learn from a growing community of Fredericksburg and Northern Virginia podcasters dedicated to helping you build your own successful podcast.
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate with your people who share the same interests when they are AWAY from their computer. Now with over 400,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
How to Start a Podcast - An Introduction to PodcastingKyle Bondo
Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
NCompass Live - April 15, 2015.
http://nlc.nebraska.gov/ncompasslive/
Staff of the Nebraska Library Commission have either attended, produced, or delivered more than 500 webinars in the past decade and they'd like to encourage others to try out this communications platform. In this episode, NLC staff Christa Burns, Laura Johnson, and Michael Sauers will share many of the lessons they've learned over the years about how to produce, host, and deliver successful webinars.
What We've Learned: Tips & Tricks for Webinars That Deliver The GoodsMichael Sauers
Staff of the Nebraska Library Commission have either attended, produced, or delivered more than 500 webinars in the past decade and they'd like to encourage others to try out this communications platform. In this episode, NLC staff Christa Burns, Laura Johnson, and Michael Sauers will share many of the lessons they've learned over the years about how to produce, host, and deliver successful webinars.
What is a podcast? Where do you listen to podcasts? How do you listen to podcasts? How do you create a podcast? Read on and find out how to do all this.
Stop thinking and start podcasting feat. HubSpot's Matthew BrownJaxzenMarketing
Podcasts are exploding. In only the last few years, they’ve become one of the fastest growing media channels. But it’s not too late for you to get into the podcast game. This presentation will give you the context behind why your organization should dip its proverbial toe into the podcast waters, and help get you on your way to becoming the next Ira Glass. He’s a big deal... in audio. Thanks to HubSpot's Matthew Brown for being our guest speaker at the Albuquerque HubSpot User Group!
Presented by Kevin Harvell & Gus Emery at the Nebraska Code Conference on March 20, 2015
This presentation is based on my experience with launching & producing four podcasts as of the creation of this presentation.
Podcasting Gear 101: A Beginners Guide to Podcasting TechnologyKyle Bondo
Podcasting Gear 101: A Beginners Guide to Podcasting Technology
Does podcasting technology make podcasting look hard? Face your podcasting gear fears head-on with a meetup designed to show you what you need to buy to get started, how to set all of it up before your first recording session, and how to make everything work for your new podcast.
What will you learn?
Learn what you need for a basic podcast recording step-up
Understand what makes a good microphone versus a bad microphone
Understand when you need and don't need a mixer
Understand what software you need to create a recording
Learn the audio recording process and basic sound and recording techniques
Learn how to edit your audio files, add music, and publish a final MP3
Learn how to record a podcast without having to use a computer
The Gagglepod Advantage
Coming to a Gagglepod Meetup comes with the added advantage of being able to ask any question you have about podcasting! Even if you're already podcasting, Gagglepod is all about building a community of podcasters. Come for the talks, stay for the Q&A!
About Gagglepod
Gagglepod is designed to teach you the art and technology behind building better podcasts. Each monthly talk gives you the chance to hear from new and experienced podcasters as they share their experiences in creating, producing, and marketing their own shows. Join the growing community of Fredericksburg Podcasters dedicated to helping you build your own successful podcast.
To learn more, please visit Gagglepod.com.
Where to find Gagglepod Meetups
Germanna Community College
10000 Germanna Point Drive
Workforce Building Room 126
Fredericksburg, VA
Tips presented by Christie L. Goodman, APR, Director of Communications, Intercultural Development Research Association, at the PRSA San Antonio event, October 2018
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Webinar: What the Hell is Legitimate Interest?NapierPR
We explore legitimate interest and how B2B marketers can use it to deliver better marketing campaigns. We cover:
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- Does GDPR really require opt-in?
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- How does GDPR treat sales and marketing differently?
- How can I use legitimate interest to run better campaigns?
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Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
NCompass Live - April 15, 2015.
http://nlc.nebraska.gov/ncompasslive/
Staff of the Nebraska Library Commission have either attended, produced, or delivered more than 500 webinars in the past decade and they'd like to encourage others to try out this communications platform. In this episode, NLC staff Christa Burns, Laura Johnson, and Michael Sauers will share many of the lessons they've learned over the years about how to produce, host, and deliver successful webinars.
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Staff of the Nebraska Library Commission have either attended, produced, or delivered more than 500 webinars in the past decade and they'd like to encourage others to try out this communications platform. In this episode, NLC staff Christa Burns, Laura Johnson, and Michael Sauers will share many of the lessons they've learned over the years about how to produce, host, and deliver successful webinars.
What is a podcast? Where do you listen to podcasts? How do you listen to podcasts? How do you create a podcast? Read on and find out how to do all this.
Stop thinking and start podcasting feat. HubSpot's Matthew BrownJaxzenMarketing
Podcasts are exploding. In only the last few years, they’ve become one of the fastest growing media channels. But it’s not too late for you to get into the podcast game. This presentation will give you the context behind why your organization should dip its proverbial toe into the podcast waters, and help get you on your way to becoming the next Ira Glass. He’s a big deal... in audio. Thanks to HubSpot's Matthew Brown for being our guest speaker at the Albuquerque HubSpot User Group!
Presented by Kevin Harvell & Gus Emery at the Nebraska Code Conference on March 20, 2015
This presentation is based on my experience with launching & producing four podcasts as of the creation of this presentation.
Podcasting Gear 101: A Beginners Guide to Podcasting TechnologyKyle Bondo
Podcasting Gear 101: A Beginners Guide to Podcasting Technology
Does podcasting technology make podcasting look hard? Face your podcasting gear fears head-on with a meetup designed to show you what you need to buy to get started, how to set all of it up before your first recording session, and how to make everything work for your new podcast.
What will you learn?
Learn what you need for a basic podcast recording step-up
Understand what makes a good microphone versus a bad microphone
Understand when you need and don't need a mixer
Understand what software you need to create a recording
Learn the audio recording process and basic sound and recording techniques
Learn how to edit your audio files, add music, and publish a final MP3
Learn how to record a podcast without having to use a computer
The Gagglepod Advantage
Coming to a Gagglepod Meetup comes with the added advantage of being able to ask any question you have about podcasting! Even if you're already podcasting, Gagglepod is all about building a community of podcasters. Come for the talks, stay for the Q&A!
About Gagglepod
Gagglepod is designed to teach you the art and technology behind building better podcasts. Each monthly talk gives you the chance to hear from new and experienced podcasters as they share their experiences in creating, producing, and marketing their own shows. Join the growing community of Fredericksburg Podcasters dedicated to helping you build your own successful podcast.
To learn more, please visit Gagglepod.com.
Where to find Gagglepod Meetups
Germanna Community College
10000 Germanna Point Drive
Workforce Building Room 126
Fredericksburg, VA
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We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
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We explore legitimate interest and how B2B marketers can use it to deliver better marketing campaigns. We cover:
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- Does GDPR really require opt-in?
- What is legitimate interest?
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Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. 2
Agenda
• The Seven Steps:
1. Planning and strategy
2. Picking a topic
3. Picking a format
4. Understanding your audience
5. Selecting software and equipment
6. The importance of sound quality
7. Marketing your podcast
3. 3
#1 Planning
and Strategy
• Strategy:
– Why do you want to do a
podcast?
– Why will people listen?
– Why would a podcast be
better than other channels?
4. 4
#1 Planning
and Strategy
• Planning:
– Who will present?
– Who will organise guests?
– Who will edit?
– Where will you record?
– When will you record?
– What are your goals?
– How will you maintain
motivation?
5. 5
#2 Picking a
topic
• This should be easy…
• But…
– Is the topic suitable for a
podcast?
– Is the topic sustainable for many
episodes?
– Will people care?
– Will people subscribe to a
podcast about it?
6. 6
#2 Picking a
topic
• You also need a title…
• Don’t forget SEO
• Ensure you can buy the domain too!
7. 7
#3 Picking a
Format
• Two easy approaches:
– Interviews
– Panel discussions
• Face-to-face or remote?
8. 8
Typical podcast
structure
• Intro music/voiceover
• Introduce and welcome guest
• Interview
• [can have themed
questions/quickfire/etc]
• Ask for contact information
• Thank the guest and the audience
• Outro music/voiceover
• Running time depends on your audience
9. 9
Music
• You really do need music
• At least an intro and outro
– Ideally with a consistent voiceover
• Music during the podcast is hard to do
– We don’t recommend it for new
podcasters
• You can’t use copyrighted music
– Many royalty-free libraries
• Epidemic Sound, Getty Images,
istockphoto, Shutterstock, Audio
Jungle, etc.
• Great music is expensive
10. 10
#4
Understanding
your audience
• Top tip: your audience probably
includes podcast listeners!
• Will your audience download and
listen?
• When will they do this?
• How often?
• How long will they listen?
11. 11
#5 Select
software and
equipment
• Your basic checklist:
• Computer & good internet
• Microphone
• Headset
• Recording software
• Editing software
• Hosting provider
12. 12
Microphone and headphones
• Always use headphones
• Stand-alone mic is best
– More flexible
– Use with pop screen
– Proximity effect (radio DJs talk very close to the
mic)
• Earbuds work OK for mic
• Headsets can pick up breathing too easily
• Same quality requirements for interviewees!
13. 13
Recording software
• Many options for recording
• Teams/Zoom are usually OK (ish)
• Professional multi-track cloud-based
recording is better
– Cleanfeed
– Squadcast.fm
– Riverside.fm
• Consider if you need video
– Useful for promotion
14. 14
Editing
• Editing cannot fix poor sound quality
– Sound quality must be good in the recording
• Multitrack gives more control
– Can eliminate background noises, etc when person not talking
– Can process the audio feeds differently
• e.g. equalise levels
– But more complex to edit
• Editing software – Descript
– Also provides machine transcription
– Can use other editing software, but this is the easiest
15. 15
Podcast hosting
• You need a file host and an XML feed generator
– Lots of options
– We love Podbean
• Podcast listed on different podcast “stores”
– iTunes
– Spotify
– Google Play
• Host can also provide a podcast “home page”
16. 16
#6 The
importance of
sound quality
• Sound quality is critical
– It will sound worse when people listen
– They will hear things you don’t when
recording
• Don’t record if there are audio issues
– Poor sound quality
– Network issues
– Heavy breathing, etc.
• Always use headphones and a good mic
• Practice runs are always a good idea
17. 17
#7 Promoting
your podcast
• It’s hard to get listeners
– Many B2B podcasts have tens of
listeners
– A very small percentage have
large audiences
• Promoting is key
• But consistency is probably more
important
– “20 episodes before traction”
Please
Listen!
18. 18
Bonus tips -
interviewing
• Research and write questions before interview
– But leave things flexible
• Listen to answers
– Don’t make it an interrogation!
• Ask the guest to explain things
– Your audience will know less than you
• Get the guest to do the vast majority of the talking
– Avoid interrupting or talking over each other
• Give examples
– The pictures are always better on radio!