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Viewbooks In a Digital Age - Part 02

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Viewbooks In a Digital Age - Part 02

  1. 1. 4VIEWBOOKS IN A DIGITAL AGE
  2. 2. !   Possession !   Quality !   User Experience !   RelevancyVIEWBOOKS IN A DIGITAL AGE
  3. 3. ! Possession   • Mail is automatic • Mail is perpetual • Mail is anticipated • We know where you live • We know what you spend • We know what you read • We know your test scoresVIEWBOOKS IN A DIGITAL AGE
  4. 4. !   Quality • About commitment • About perceived value • About brand • About intrigue • About materials • About feelVIEWBOOKS IN A DIGITAL AGE
  5. 5. VIEWBOOKS IN A DIGITAL AGE
  6. 6. VIEWBOOKS IN A DIGITAL AGE
  7. 7. ! User   Experience • About emotion • About communicating • About conversation • About reaction • About actionVIEWBOOKS IN A DIGITAL AGE
  8. 8. VIEWBOOKS IN A DIGITAL AGE
  9. 9. VIEWBOOKS IN A DIGITAL AGE
  10. 10. VIEWBOOKS IN A DIGITAL AGE
  11. 11. VIEWBOOKS IN A DIGITAL AGE
  12. 12. VIEWBOOKS IN A DIGITAL AGE
  13. 13. VIEWBOOKS IN A DIGITAL AGE
  14. 14. ! Relevancy   • About timing • About messaging • About audience • About connectivityVIEWBOOKS IN A DIGITAL AGE
  15. 15. PSL sample of VIEWBOOKS IN A DIGITAL AGE
  16. 16. What’s nextVIEWBOOKS IN A DIGITAL AGE
  17. 17. VIEWBOOKS IN A DIGITAL AGE
  18. 18. VIEWBOOKS IN A DIGITAL AGE
  19. 19. VIEWBOOKS IN A DIGITAL AGE
  20. 20. VIEWBOOKS IN A DIGITAL AGE
  21. 21. Thank you psandl.com Janet Sieff Bob OxmanBusiness Development VP Creative Services janet@psandl.com bob@psandl.com 412.904.3133 215.572.7938

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