PowerPoint has been the dominant presentation software for over 20 years, but new technologies are emerging and the environment is changing rapidly. Presentation design is still typically an afterthought for many presenters. However, there is an opportunity to better align the value of design work by listening closely to client needs and audiences, and showing how presentations can be better integrated into overall marketing strategies across multiple channels. Proactively keeping up with shifts in the industry allows for being seen as the expert who can help clients inspire their audiences through customized, yet consistent multimedia presentations.

1. Presentation Graphics:
Evolution = Opportunity
July 2013

2. The Gorilla
in the Room…
Where
does an
800 lb.
gorilla sit? Anywhere it
wants to.

3. The Gorilla
in the Room…
PowerPoint

4. It’s Ubiquitous…
• Microsoft launched PowerPoint
22 years ago
• It’s been installed on no fewer than
1 billion computers
• An estimated 350 PowerPoint
presentations are given each second
across the globe
Source: Bloomberg BusinessWeek, August 2012
each second

5. 630,00

6. What Are They
Presenting?
Typical uses seen today:
• Proposal pitches
• Internal project discussions
• Sales and training events
• Prospect/capability marketing
presentations

7. Why Do They Outsource?
• Lack of time, staff, expertise
• Ranking on scale of project priorities
• Volume challenges
And sometimes:
• Recognition of need for more upscale
appearance
• Good previous track record

8. 36% of the prep time for an
average proposal
presentation was
consumed by design and
animation work by people
without formal graphics
training.
Source: Bloomberg BusinessWeek, August 2012

9. The Challenges…
…and the Opportunity

10. The Opportunity:
Re-Align Value Perception
The current mix:
 Website
 Microsites
 Video-based messaging
 Social media
 E-mail campaigning
 Traditional advertising
 Events
 Direct mail
 Printed collateral
 Presentations

11. The Opportunity:
Re-Align Value Perception
The current mix:
 Website
 Microsites
 Video-based messaging
 Social media
 E-mail campaigning
 Traditional advertising
 Events
 Direct mail
 Printed collateral
 Presentations
The realigned mix:
 Website
 Presentations
 Microsites
 Video-based messaging
 Social media
 Events
 E-mail campaigning
 Printed collateral
 Direct mail
 Traditional advertising

12. Changing
Technology

13. More Gorillas in the Room…
• Acceptance/demand for new platforms
growing
– Keynote (Mac devices, iPads)
– Prezi (cloud-based presentations)
– Others
• More diverse uses
• More emphasis on infusion of culture –
presenter’s and company’s

14. …Gorillas of All Shapes
and Sizes
• Generous bandwidth allowing for
increasing use of richer media
– Embedded video
– Web-delivered content
– Social media streams
– Cloud-based versioning
and access

16. …and Gorillas to Serve Many
Purposes
• Integration into social media platforms
– Slideshare
– Authorstream
• Multimedia elements
– Audio (voiceovers, etc.)
– Saved as video, Flash, etc.

18. Changing
Environment

19. Personalized at Every Level
• Social media growth is driving demand
for more personalized communications
• Branding, balanced by customized, yet
less formal messaging
• Need for controlling consistent
delivery by everyone

20. “Snackable Bites”
• The world of the infographic is upon us
• Increasing delivery via screen-to-screen
• Attention spans are shorter, due to
schedule demands
• Expectations have evolved:
“Wow me. Do it fast. Or I’m out of here.”

21. Listen,
Then Inspire

22. Listen for Attitude
“I gotta get some $#@*!!
Powerpoints done. Get me a
couple candidates to consider.”
“Certainly! I have the perfect
candidate who understands
how presentations fit into your
bigger marketing picture.”

23. Listen for a Plan
“My boss just dropped a
presentation project on my
desk she needs next week.”
“We can help with that! Let’s
talk a little more about your
details. It would be good to
know what she’s using it for.”

24. Listen for Audience
“I have some presentations I
need a designer to help me
with to make look better.”
“ We have great candidates who
might fit. To assure I connect you
with the right one, can you share a
little more about the audience these
presentations will target?”

25. What I Told You…
• Powerpoint has been the 800 lb. gorilla…
but that’s changing. Fast.
• Proactive awareness of shifts in presentation
technologies and environment makes for
being seen as “the expert” by clients
• Opportunity is out there – listen
well, engage, scope needs accurately
• It’s a natural up-sell to open clients eyes to
broader potential

26. Thanks!
Got more questions?
Want to discuss further?
Let’s connect up!
E-mail:
danedmillertx@gmail.com
Mobile:
214-674-7491
LinkedIn:
www.linkedin.com/in/dmillerazure/