[Delivered at Web Content 2009, Chicago, IL] Your customers often need super deeds and don’t know where to turn. They may not realize that under your mild mannered exterior lies a Rich Media Superhero. This session will help you discover the super powers you already have. They are often hidden until a wise mentor shows you how to control them. Learn how to speak the language of rich media creation, how to channel your existing skills and how to load your utility belt to defeat any deadline or project constraint. Often, it’s just a matter of translating the language of your home planet into the language of rich media. We’ll reveal the vocabulary of rich media so you can communicate more effectively with peers, contractors and vendors. Through a discussion of rich media creation processes you’ll discover your hidden super powers; what mortals call “transferable skills.” Many of the activities that you do every day have an equivalent activity in the mortal world. Planning and budgeting a project will take on a new energy as you learn how to channel those powers in the rich media world. And you’ll find out about new powers like scripts, storyboards and breakdowns. There may be no limit to your abilities! Many superheroes rely on a full utility belt of hardware and software to aid them in their search for truth, justice and effective training and documentation. After this session you’ll know how to load your utility belt so you can be a champion. Cameras, editing software, Flash and media streaming can be like a child’s playthings in your capable hands. Often the most powerful ability is the simplest one. So, we’ll start with a focus on the basics. But if the attendees are ready we’ll discuss stronger super powers. The question you must answer is: “Are you ready to learn more about your rich media super powers?” Wait! It’s a bird! It’s a plane! No, it’s you, Rich Media Superhero!

1. Rich Media
Superhero

2. Leaving Your
Home Planet
Vocabulary Lesson
• Rich Media
• Streaming
• HDV / HD
• MP4
• SD Cards

3. Your
Superpowers

4. • Planning
• Visually literacy
• Your business

5. Remember the
lessons of your
elders

6. The Basics
• Audience
• Message
• Goals
• Distribution
• Evaluation

7. Use Spidey Sense

8. • What will I show?
• Where will I show it?
• Who will watch?

9. Holy Amish!

10. Keep it Simple
• Subject
• Language
• Composition
• Locations
• Sound

11. Content

12. What Kind?
•Truth
• Controversy
• Comedy (done well!)
• Counter programming
• Off the wall

13. Be a (not)Evil
Mastermind

14. Make a Plan and
Work It
• Outlines
• Scripts
• Storyboards
• Schedules
• Budgets

15. Clones Are
Our Friends

16. Avoid Inventing
the Wheel
• Replicate
• Steal
• Trade

17. Magic Lasso, etc.

18. Hardware
•Camera
• Microphone
• Computer
• Disc Burner
• Broadband Connection

19. Software
•Web browser
• Editing
• Presentation
• File transfer

20. Clobberin’ Time!

21. Creating
The most fun - The least time
• Take your time
• Work the plan
• Keep good notes
• Keep it steady

22. Finishing
• Shot selection
• wide, medium, close up
• Transitions
• Cuts, dissolves
• Pacing
• ...as preferred by the audience
• Review
• Watch it, edit it

23. Grab Your Tights!
It’s Showtime!
• Online - YouTube, Facebook
• Streaming - your server, their server
• Download - podcasts, iTunes, Amazon
• Frozen - DVD, BlueRay
• Personal - iPhone, game consoles
• Big - Digital signage, billboards

24. Don’t use a death
ray...

25. ...when a good
KAPOW! will work
• Keep it short
• Keep it small; shoot big
• Limit concepts
• Let the audience relate to
subject

26. Turn on the
Bat Signal!

27. ...or Website, Intranet,
Email, Social Network
• Facebook, Twitter, LinkedIn
• Cross Link- Flickr to Youtube
to Facebook
• Link Freely - allow embed
• Tell Friends / Family / Peers /
Everyone

28. The
Speeding Bullet

29. Cheap. Good. Fast.

30. Cheap.
Good. Fast.

31. Cheap.
Good. Fas

32. Cheap. Good. Fas

33. Cheap. Good. Fast.

34. Cheap.
Good. Fast.

35. Cheap.
Good. Fas

36. Cheap. Good. Fas

37. Cheap. Good. Fast
• Not mutually exclusive
• All subjective

38. Cheap
• DIY
• Low Priced Pro (Caveat
Emptor)

39. Good
• Hire a Pro
• Take your time

40. Fast
• Hire a pro
• Lower your standards

41. Get out there and
Do Good
(not evil)