This document summarizes Katie Paine's presentation on taming data addictions and getting useful insights. It discusses how collecting all data is a myth and organizations should only collect data that matters to stakeholders and strategic priorities. It provides tips on putting data collection "on a diet" by focusing on a few key metrics, eliminating duplicates, and not comparing different data types. The presentation also stresses analyzing and storytelling with data rather than just reporting it. Key rules discussed are to only collect needed data, validate all data, and spend at least twice as much effort analyzing as collecting.
Instead of planning big demand or lead generation campaigns six months in advance, you break down your activities into more targeted experiments, testing mixes of content, audience, and channels to determine what works, and just importantly what's not working.
Personalisation: Last Word Adestra Summit 2017Adestra
Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalization strategy for a range of scenarios.
Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
Key marketing impacts of the GDPR - Rosemary Smith, Director, Opt-4Adestra
From May 2018, the GDPR will affect all processing of personal data including email marketing. This session will outline the key impacts on marketing consent and profiling, and provide practical ideas on how to make your email campaigns legal.
Fundamentals of email strategy - Suzy Carter-Kent and Rob Pellow, AdestraAdestra
Brands are increasingly looking for ways to innovate and increase engagement within the inbox and to make their emails beyond being functional. Rob and Suzy will discuss the importance of understanding whom you're talking to and why why you're talking to them, before working back through the possibilities and pitfalls of creating these exciting and interactive email experiences.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
Instead of planning big demand or lead generation campaigns six months in advance, you break down your activities into more targeted experiments, testing mixes of content, audience, and channels to determine what works, and just importantly what's not working.
Personalisation: Last Word Adestra Summit 2017Adestra
Personalisation drives customer loyalty and improved ROI, yet only 15% of marketers use it successfully. Bill explained how Last Word Media has overcome data challenges, used segmentation and tested personalized content to find out what works to improve their email ROI. His presentation was followed by an interactive session in which we challenged the audience to create a personalization strategy for a range of scenarios.
Parkinson’s UK joined Adestra just under a year ago. Since then, they have made incredible progress in enhancing their supporter experience using automation. Josh explained how they built a strategy and successfully launched welcome programs for new donors, developing their supporter journeys and transactional emails. Discover how they achieved this within a narrow time-frame and delivered on their objectives.
Key marketing impacts of the GDPR - Rosemary Smith, Director, Opt-4Adestra
From May 2018, the GDPR will affect all processing of personal data including email marketing. This session will outline the key impacts on marketing consent and profiling, and provide practical ideas on how to make your email campaigns legal.
Fundamentals of email strategy - Suzy Carter-Kent and Rob Pellow, AdestraAdestra
Brands are increasingly looking for ways to innovate and increase engagement within the inbox and to make their emails beyond being functional. Rob and Suzy will discuss the importance of understanding whom you're talking to and why why you're talking to them, before working back through the possibilities and pitfalls of creating these exciting and interactive email experiences.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
Website analytics is the cornerstone of any digital marketing strategy as it allows you to make decisions which are data-driven.
This SlideShare will help CMOs understand what Google Analytics Premium can do in helping you derive those critical business insights!
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
Today’s leading associations could easily be mistaken for multi-million dollar corporations. Organizations that actively focus on efficiency and scalable processes show greater growth and member retention than those that are using outdated routines, systems, and tools. So how do you know what practices need revisiting, and how do you inspire change?
As a ranking factor, user engagement is here to stay. JJ shows proven ways to engage your audience and why improved search rankings can be a by-product of good user engagement.
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...Alexander Abell
This presentation was given to the University of South Florida American Marketing Association (USF AMA) on April 10, 2018.
The discussion focused on how to utilize a strategic framework to align company goals and objectives to key performance metrics and drive positive business growth and results.
It highlights qualities of a "Marketing Unicorn" or a data-driven marketer with domain expertise and statistics/analytics skills and a sound understanding of consumers and/or markets.
Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
5. How to know it's working & which metrics should you look at?"
Website analytics is the cornerstone of any digital marketing strategy as it allows you to make decisions which are data-driven.
This SlideShare will help CMOs understand what Google Analytics Premium can do in helping you derive those critical business insights!
Datalicious Google Analytics Premium Reseller InformationDatalicious
Datalicious is now a Google Analytics Premium reseller. If you're looking for a premium analytics solutions, talk to Datalicious about Google Analytics Premium.
10 Top Tips & Tricks for Social Media Success - or Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact
by Josh Hoole
Circuit Rider Development Manager, Communities 2.0
Today’s leading associations could easily be mistaken for multi-million dollar corporations. Organizations that actively focus on efficiency and scalable processes show greater growth and member retention than those that are using outdated routines, systems, and tools. So how do you know what practices need revisiting, and how do you inspire change?
As a ranking factor, user engagement is here to stay. JJ shows proven ways to engage your audience and why improved search rankings can be a by-product of good user engagement.
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...Alexander Abell
This presentation was given to the University of South Florida American Marketing Association (USF AMA) on April 10, 2018.
The discussion focused on how to utilize a strategic framework to align company goals and objectives to key performance metrics and drive positive business growth and results.
It highlights qualities of a "Marketing Unicorn" or a data-driven marketer with domain expertise and statistics/analytics skills and a sound understanding of consumers and/or markets.
Mart Virkus (Toggl, Chief of Marketing) "Toggl's tips and lessons on using co...Anna Vodyanitskaya
"1. What's the state of content marketing in 2017, and is it worth investing in?
2. What should you do before getting into content marketing?
3. How to find the right channels for sharing your content?
4. How much should you spend on content?
5. How to know it's working & which metrics should you look at?"
I’m not going to spend any time on Google Analytics.
How healthy is this business?
It’d be great to track metrics like these: 1 MRR, Churn, LTV, acquisition cost 2 Virality, DAU, MAU 3 Average order value, repurchase rate 4 Funnels and conversions
But you don’t have any data yet
Your data is in a constant rate of decay
Your data is messy
Use metrics that measure your biggest problem. Ignore the rest.
Gateway Metrics
When picking metrics, always ask yourself: What’s my biggest constraint right now and which metric will tell me if I’m making progress?
You need to do the right things in the right order.
Gateway #1: Is your idea any good?
Your main constraint: Getting anyone to care about your idea.
Your main metric: Get someone to pay or use your product regularly.
Bad metrics for this gateway: 1 Asking people if they’ll pay 2 AdWords clicks 3 Beta or waiting list signups 4 Traffic
Gateway #2: Is your product good enough?
Your main constraint: Having a product that’s good enough to build a business on.
Your main metric: Ask 500 users the Product/Market Fit Question
What is the P/M Fit Question?
Your goal for the P/M Fit Question: At least 40% of users should say “Very disappointed.” *Sean Ellis and Hiten Shah get credit for this one.
How do you get to the first 500 users/customers? Hustle.
The P/M Fit Question isn’t perfect, verify with a retention metric.
Gateway #3: Can you grow?
Your main constraint: Acquiring customers consistently from at least one channel.
You have plenty of options to choose from: 1 Inbound (Google, Content, Social) 2 Paid (PPC, Affiliates) 3 Virality (Invites, Referrals)
Pick just one to start Work on your channel for at least 3 months. Assume it’ll work and get the resources needed to execute.
Your main metrics: Your main business metric and acquisition funnel.
Main business metrics: 1 SaaS: Monthly Recurring Revenue 2 Ecommerce: Monthly Revenue 3 Consumer Tech: Monthly Active Users
Why not cost per acquisition or lifetime value? You have no idea how much it costs to acquire customers or how much they’ll spend (yet).
Gateway #4: Do you have a stable model?
Your main constraint: In order to keep scaling, you need a stable model for your business.
Your main metrics: Depends entirely on what business model you have.
The SaaS Model
The Ecommerce
The Consumer Tech Model
Find someone in your industry that knows the key benchmarks.
Finally, get serious with data.
If you have a sales team, pile data into your CRM.
If consumer tech, do everything in-house.
Google Analytics plus an internal database will take you far.
Start with constraints, hack together what you need to measure them.
How to get data you really need: 1 One team owns data quality. 2 Hire a data engineer. 3 Clean up and integrate your data. 4 Use customer analytics. 5 Build a Growth Team.
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
Net Promoter Score - A 10 Slide IntroductionGenroe
We talk to lots of people about Net Promoter Score and there are many mis-conceptions about it. So we put together this brief introduction to answer the questions we hear most often.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
A guide to helping start-ups with building and operating data systems for growth. Highlights what makes a good metric, how to define the right metrics for your business, and then how to build data infrastructure so that you can collect the relevant data.
Presented at Grow Camp 2018 in MaRS Discovery District in Toronto, Canada.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
The TapAnalytics digital marketing platform helps digital agencies, their clients, and enterprises, track, analyze and optimize digital marketing campaigns...Learn more!
This article explores ways to use data to make marketing decisions: creating campaigns to focus your efforts, selecting your communications channels and measuring success. Published in the 2018 International Legal Marketing Technology White Paper, September, 2018.
Learn about the best practices in PR and social media measurement for nonprofit organizations. Includes the 6 steps to successful, standards-compliant measurement!
Identify a core set of metrics to use as the starting point for measurement plans
Learn to revisit and adjust your measurement plans
How data from disparate channels and partners can be stored in a singular environment for holistic analysis. Full webinar: http://bit.ly/1QqrWIx
Data-Driven Decisions A Pillar of Effective Digital Marketing.docxIstudio Technologies
In the fast-paced world of digital marketing, staying ahead of the competition is crucial. One of the most effective ways to do this is through data-driven decisions.
Similar to Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insights You Need (20)
Finding the ROI in your Experiential and Event Marketing Program Paine Publishing
In this presentation from Katie Paine's Measurement Hour we provide a detailed step by step timeline to set up the perfect measurement program for all your events and experiential marketing efforts
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Taming Your Data Dragan: How to Cure Your Data Addictions and Get the Insights You Need
1. Katie Paine’s Measurement Hour
Paine Publishing
March 21, 2018
www.painepublishing.com | @queenofmetrics | measurementqueen@gmail.com
Taming Your Data Dragon: How to Cure Your Data
Addictions and Get the Insights You Need
2. The More Data the Better
All Data is Good Data
Data = Results
The Myths of Data
3. What Gave Birth To the “Data Puking
Dragon?”*
“Big Data” vs Small Data
Today’s Digital Publishing
Model
Social and Web Analytics
The Demand for
Accountability, Metrics and
Dashboards.
* Avinash Kaushik Occam’s Razon Blog
4. How to Tame Your “Data Puking Dragon”*
* Avinash Kaushik Occam’s Razon Blog
Define What Matters
Define the Data you need to measure progress
towards what matters
Collect it
Validate it
Analyze, Find Insight & Report Results
5. How to Tame Your “Data Puking Dragon?”*
Collect only the data you
need:
What matters to your Target
Stakeholders?
What will help you achieve
your Strategic Priorities?
Report as often as you make
decisions, no more no less.
Create standard terminologies
and definitions
Audit regularly
* Avinash Kaushik Occam’s Razon Blog
6. Quick tips to put your dragon on a diet
Forget the tree, focus
on the Forest
Focus on individuals
and outlets that
actually influence your
stakeholders
Don’t try to compare
apples and goats
Pick 3-5 metrics and
use them consistently
Eliminate duplicates
7. Getting Insight From Your Data
What decisions do you
need to make and
what data do you need
to make them?
What’s keeping your
bosses up at night?
What story do you
need to tell?
8. Typical Signs that Your Puking Data & How to Stop
Glazed Eyeballs
Don’t
“Report” Tell
a Story”
Add more
“WIFM”
Panic
Audit Your
Data
Don’t be
Surprised by
the Skeptics
Too Many
Numbers Too
Little Time
Know your
key message
Use only
charts that
illustrate it
Know what
do you want
them to do
Use data to
convince
them
9. The Most Essential Metrics
For Events, use these metrics:
Cost Per Lead
Cost Per Minute spent with Prospect
Pre/Post % Increase in whatever your goal
was: Trust, Preference, Consideration, etc.
Share of desirable voice in media, social,
and hashtags about the event compared to
the competition
For Owned Digital/ and Social, use these
metrics:
% increase in conversions from owned
content
% increase in incoming CRM queries from
owned activities
% increase in preference or consideration
or trust or awareness
For Earned Media, use these
metrics:
Increase in your Media Quality Index
% increase in conversions from
earned content
% increase in coverage containing
one or more key messages
% increase in share of desirable
coverage vs. the competition
% decrease in undesirable coverage
vs. the competition
% increase in incoming queries from
PR generated activities
% increase in preference or
consideration or trust or awareness
For Internal Communications, use these
metrics:
% increase in willingness to
recommend
% increase in employee
engagement
% increase in understanding of
company priorities
10. Key Rules to Remember
Collect only the data you
need to measure
success against your
priorities and goals.
Trust no data until you
validate it.
Spend at least twice as
much effort analyzing
your data as you did
collecting it.
Don’t “report.” Tell the
story that needs to be
told.
10
12. Thank You!
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Special thanks to Montclair State University's Graduate Program for
sponsoring this month's Measurement Hour!