The survey polled 126 marketers and sales people across the US and UK. It found that while most marketers feel able to keep up with the pace of digital change, there are too many channels to do them all justice given limited time. The biggest problem identified was having too many marketing channels to manage without enough time. Lack of understanding of digital media from other parts of their companies was also a common challenge. While marketers felt comfortable making sense of available data, quantifying ROI remained difficult, especially without company-wide agreement on digital's value.