Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.
An overview of social media that includes definitions of key words, benefits of the most popular sites, explanation of how to fit social media into your day.
With more than 600 million users, Facebook tops the charts as the world’s largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.
This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.
Autor:OBedeya Dorin David Aurel Ben Aharon Cohen.Conţine MANUSCRISUL ANTIC p 46 PE FRUNZE DE PAPIRUS PAGINĂ CU PAGINĂ ALĂTURI DE TRADUCERE ÎN LIMBA ROMÂNĂ ŞI REZULATUL CONFIRMAT A DATĂRII CU CARBON 14 ŞI ANALIZA CHIMĂ A MANUSCRISLUI ANTIC
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.
An overview of social media that includes definitions of key words, benefits of the most popular sites, explanation of how to fit social media into your day.
With more than 600 million users, Facebook tops the charts as the world’s largest social network. Members build conversations with their friends, neighbors, and coworkers through personal profiles and interact with organizations and brands through pages and groups. After completing this workshop, participants will understand basic Facebook terminology, steps for creating a personal profile and a page, keys to posting engaging content and interacting with target audiences, and ways to measure success.
This presentation was an Information and Communications Technologies (ICT) workshop for the College of Agriculture and Life Sciences at Virginia Tech on July 12, 2011.
Autor:OBedeya Dorin David Aurel Ben Aharon Cohen.Conţine MANUSCRISUL ANTIC p 46 PE FRUNZE DE PAPIRUS PAGINĂ CU PAGINĂ ALĂTURI DE TRADUCERE ÎN LIMBA ROMÂNĂ ŞI REZULATUL CONFIRMAT A DATĂRII CU CARBON 14 ŞI ANALIZA CHIMĂ A MANUSCRISLUI ANTIC
This Book is written by Ameer e Ahle Sunnat Hazrat Allama Maulana Ilyas Attar Qadri Razavi Ziaee.
This book include to the very Good knowledge About Islam.
Like & Share Official Page of Maulana Ilyas Qadri
www.facebook.com/IlyasQadriZiaee
"WTF is Twisted? (or; owl amongst the ponies)" is a talk that introduces the Twisted asynchronous programming framework, how it works, and what uses it.
Modelo para transitar de una organización jerarquíca a una organización celular permitiendo toma de decisiones más rápidas y eficientes en cualquier tipo de organización, grande o pequeña, de lucro o social.
China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
How your website becomes your information hub by blogging and increases search engine visibility. Online word-of-mouth marketing needs your site to be ready...
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
Multichannel SEO - Social Media Optimization and Marketing PlanSEARZILLA
Searzilla offers multichannel SEO and eCommerce solution to the best value of social media marketing and other activities. See more on www.searzilla.co.uk
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Social Media Club SWFL: Why you should embrace Google+Birgit Pauli-Haack
Since July 2011 Google+ has been evolved not only as a social network but has become a social platform. This updated slideshow shows you the many ways you can use Google+ and how it will benefit your company's website as well as your online reputation.
Thanks to the Social Media Club of Southwest Florida for inviting me to speak to their members.
http://www.smcswfl.org
Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.
Read also:
"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH
Slidedeck of 3rd Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.
4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
SBRN: It starts with a Blog or Get your Website ready for the Social WebsBirgit Pauli-Haack
Help on June 21, as Part I of the Summer Social Media Series of SBRN (Small Business Resource Network, Florida) SWFL Chapter.
Part II: Facebook for Business - July 19, 2012
Part II LinkedIN and Google+ - August 16, 2012
Learn more: http://swfl-sbrn.posterous.com
Overview of NFN4Good Services & Features, provided by the Naples Free-Net's NPTech Support for non-profit organizations in Southwest Florida and beyond. Contact nfn4good@naples.net for information
Introduction to Google+ (Plus) and who it will influence Social Search. Power Features Circles & Hangouts and a step-by-step view on how to set-up your Profile to harvest the benefits of increase search engine visibility for yourself and your business
Step-by-Step, screen-by-screen instructions on how to set-up your Google+ (Plus) Brand Page.
Make sure you let me know about your page!
Connect with me on Google+ (Plus)
https://plus.google.com/u/1/101776844630674138344/posts
Using RSS Graffiti To connect Facebook Page to Your BlogBirgit Pauli-Haack
Step-by-Step, Screen-by-Screen instructions on how to connect your Facebook Page to your Blog, using your RSS feed and the Facebook App "RSS Graffiti".
Automate the process of sharing your content with your Facebook fans.
RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audience
Take a birds eye view on Google+ environment and learn a few reasons why you should bother with yet another social network and how you can use it for your business and increase search engine visiblity for yourself and your website.
First given at Entrepreneur Society of Naples in October 2011.
Google Analytics - Tool to Track and Analyze the Performanece of Your Inbound...Birgit Pauli-Haack
Presentation for 2011 "Turnung Your Passion to Profit" 3rd Annual Entrepreneur Workshop & Mini-Tradeshow, hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University, Estero, Florida
An introduction to Google Analytics and resources to learn more.
Now you have finished your site and someone asked you the question: How many users can we serve before we need more power and muscle on our server environment? Good question! And if you don't know how to find that out, how to measure it, and find the bottle necks, come to this session. You’ll find out how to get started and learn more about tools for Coldfusion application load testing and how to use them.
See Video Recording of Talk at NCDevCon here:
http://goo.gl/Obia8
Slideshow:
Small Business Resource Network - Southwest Florida:
On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.
A Naples Press Club Special Event
RSS feeds, open source, social media, blogging, web sites, WordPress . . .If any or all of these terms seem like Geek Greek or Gobbledygook to you, mark your calendar to attend this special event. The evening will include an informational walk through WordPress, an easy to use blogging and web publishing software. It's an open source product that grows with your website needs, from a brochure site to a full-fledged publishing system, with multiple authors and different content types and sections.
Learn how RSS feeds and social media relate to published content on your site and how you too can spin a web of our own.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
1. “How to use Facebook for
Business?”
"
Birgit Pauli-Haack, July 2012
2. Business Reasons to Be on Facebook
1. Inbound Marketing activity to increase Traffic on your
website
2. Connect with customer and future customers on their
terms (where your target audience hangs out)
3. Create share-able content for your
cheerleaders/strategic partners/members of your
business network on social networks
4. Use FB advertising for target audience
5. Get found in FB searches
4. Facebook Profile and Pages
Profile sychnronous follow back,
Subscription = public posts for subscribers, no follow
back
Page = Like, no follow back.
Recommendation:
Set-up a profile for you personally
Enable public Subscription
Set-up Business Brand Page
= Best of both worlds
5. Top Strategies
Highlighting basic info about your business,
Sharing photos and videos,
Having conversations with customers,
Providing customer support, and
Holding contests and giveaways.
6. Notes
Post w/ call to action “Like this” if agree, comment use
questions.
Fans see your post in their newsfeeds, among the ones
from their friends & other pages.
70% of fans never return to a company’s page. They get
all their information from your post that appear in their
feed.
Increase Exposure by Commenting on other company’s
pages.
7. Sharing Links on Facebook
Test your own website for Rich Snippet compatibility
8. Rich Snippets
Twitter auto-posts to
Facebook, w/ Rich
Snippet
When you comment,
leave a link and it
shows “Rich
Snippet Preview”
16. Facebook “EdgeRank”
Facebook's SecretSauce (tm) Relevance Meter
Algorithm to gauge Relevance of friends & brands posts,
to determine bubbling up in other newsfeeds
Average EdgeRank is determined by
Engagement of your content through Like & Comments
Especially Shared content.
Build Affinity with your audience, therefore increasing your
Reach onto their news feeds.
The more people engage, the more of your post they’ll
see.
Don't for get 90/10/1 rule, though.
17. Promote your Facebook Page
Put FB like buttons on all other online communication.
Blog posts
Other web pages
Email newsletter
Add Facebook Widget to website
Buy Facebook Ads.
19. Connet & Meet Online
My Personal Profile Company Profile
Email w/ ideas and Blog on Tumblr
questions Blog on Relevanza
bph@relevanza.com www.relevanza.com
Follow me on Twitter Follow Us on Twitter
@bph @Relevanza
My Facebook Profile Facebook.com/Relevanza
This slideshow and more:
http://socialmediatechnology.tumblr.com
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