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The Business of Blogging
The document discusses the benefits and best practices for businesses that want to start a blog. It covers topics like what a blog is, why blogging is important for businesses, who reads blogs, what businesses can accomplish through blogging, content topics to cover, how to set up a business blog, ways to promote the blog, blog management strategies, and considerations for starting a business blog. The overall message is that blogging allows businesses to openly communicate with customers, publish fresh content regularly, and reap benefits like improved search engine visibility, brand recognition, and customer relationships when done effectively.
The Business of Blogging
- 1. The Business ofBlogging
- 2. The Business ofBloggingTopics We Will Cover…What is a Blog?
- 3. Why is BloggingImportant?
- 4. Who Reads Blogs?(RSS Readers, Wireless, etc.)
- 5. What Can YouAccomplish by Blogging?
- 6. What Should YouBlog About?
- 7. Setting Up YourBlog? (integration)
- 8. Broadcasting Your Blog(RSS, Social Media, etc.)
- 9. Managing Your Blog(policies, scheduling, responding, etc.)
- 10. Considerations The Businessof BloggingWhat is a Blog?Open Communication Between You & Your Customers
- 11.
- 12. News, Articles, PressReleases, Announcements
- 13. Types of Content:Posts, Video, Audio, etc.
- 14. Content is Organizedby Date, Category, and Tags
- 15. Readers (Audience) Interactw/ Your Content w/ Comments
- 16. Comments=Open Discussion w/Your Audience
- 17. Blog Content isPortable (RSS): Readers, Social Networks, Websites, Email Subscriptions, etc.The Business of Blogging
- 18. The Business ofBloggingWhy is Blogging Important?Open Communication Between You & Your Customers
- 19. Great Exposure forYour Business (Syndication, Social, etc.)
- 20. Consumers Today Expecta Corporate Blog
- 21. Your Customers Wantto Interact w/ You
- 22. Compared to YourExisting Web Presence, Blogging adds:
- 23. An Easy Wayto Publish Fresh Content
- 24. An Easy Wayto Publish Announcements
- 25. An Easy Wayto Publish News Releases
- 26. Your Blog ShouldBe the Hub of Your Social Media Strategy
- 27. Push Content toFacebook, TwitterThe Business of Blogging
- 28. The Business ofBlogging
- 29. The Business ofBloggingWho Reads Blogs?Existing Customers
- 30. Potential Customers (ProductResearch)
- 31. Your People (Vendors,Sales Force, Internal Personnel)
- 32. Blog Readership isConstantly on the Rise!
- 33. Blogs Are ReplacingIndustry Specific Publications
- 34. Newspaper Readership ison the Decline
- 35. Wireless Devices MakeBlog Content Accessible
- 36. RSS Syndication MakesYour Blog Content Portable
- 37.
- 38.
- 39.
- 40. Social NetworksThe Businessof Blogging
- 41. The Business ofBloggingWhat Can You Accomplish By Blogging?Better Relationship w/ Existing Customers
- 42. Reach Potential NewCustomers
- 43. Improve Your SearchEngine Visibility
- 44. Improve Your SocialMedia Saturation (Facebook, Twitter)
- 45. Promote Your Products& Services
- 46. Provide Support forYour Products & Services
- 47. Gain Consumer Inputon Your Products & Services
- 48. Increase Your BrandRecognition
- 49. Give a Voiceto Your OrganizationThe Business of Blogging
- 50. The Business ofBloggingWhat Should You Blog About?Your Products & Services
- 51. Future Products &Service Offerings
- 52. Your Company’s Vision/ Direction
- 53. Your Industry (Changes,Trends, Challenges, etc.)
- 54. News and PressReleases
- 55.
- 56. Upcoming Promotions orSpecial Pricing
- 57. Support Related Topicsfor Your Products, ServicesThe Business of Blogging
- 58. The Business ofBloggingSetting Up Your Blog:Run in Tandem w/ Your Existing Web Presence (Static Content)
- 59. Run on SameDomain, Subdomain as Your Existing Website
- 60. Headlines Should beAccessible from Your Home Page
- 61. Categories & TagsShould be Accessible from Your Home Page
- 62. Your Existing SiteSearch Should Incorporate Blog Content
- 63. Avoid Free BlogHosting Solutions (Blogger, Wordpress.com)
- 64. We Recommend Wordpress,TypePad, etc.
- 65. We Recommend ManagedHosting (Updates, Patches)
- 66. Automate Twitter andFacebook Feeds (RSS)The Business of BloggingBroadcasting Your Blog: (RSS, Social Media)Automate Twitter and Facebook Feeds (RSS)
- 67. Post Your Contentto Social Bookmarking Sites (Digg, Delicious)
- 68. Share Your Contentin Newsletters
- 69. Promote Subscriptions w/Your Blog’s RSS Feed
- 70.
- 71.
- 72. Mobile Devices (RSSReaders)
- 73. Reference Your Blogin Your Static Content (Corporate Website)
- 74. Consider Special Promotions,Contests
- 75. Share Your Contentw/ Industry Related Publications
- 76. Purchase Advertising onIndustry Related PublicationsThe Business of Blogging
- 77. The Business ofBloggingManaging Your Blog:Setup Internal Blogging Policies
- 78. Establish Internal Users(Administrators, Editors, Contributors)
- 79. Delegate Responsibilities (Comments,Writing, etc.)
- 80. Setup a Schedulefor Publishing Content (Be Consistent)
- 81. Respond to ReaderComments Quickly
- 82. Organize Your Content(Categories, Tags)
- 83. Conduct Quarterly Reviewsto Track Progress (Analytics, etc.)
- 84. What Are YourCompetitors Doing?The Business of BloggingConsiderations:Start Slow, Take Baby Steps!
- 85. Look at YourCompetitors, What Are They Doing?
- 86. Play to YourAudience (What Are Your Readers Wanting?)
- 87. Sometimes Less isMore! (Get to the Point)
- 88. Keep it Interesting!(Incorporate Video, Audio, Maps, etc.)
- 89. Don’t Expect OvernightResults!
- 90. Promote Your BlogEvery Opportunity You Have…
- 91. Encourage Staff &Vendors to Participate