The document discusses the importance of web presence for small businesses, highlighting that 56% lack an online presence and 80% of sales decisions begin with online searches. It suggests using search engine mashups like Google Local and Yahoo Local to enhance visibility with minimal effort and maintain content control. The document also covers internet terminology related to domain names and website types, along with an overview of Google Places analytics tools for managing online business listings.

1. Google Places Your Information on the Net Birgit Pauli-Haack

2. Introduction Name, Company Position in Company Experience Online? Expectations for today’s event? Three most annoying issues when searching on the Internet?

3. The Bare Facts Fact #1: 56% of small businesses do not have a web presence of any kind Fact #2: 80% of sales decisions start with an online search Fact #3: Small businesses need to make the web work better for them - - create visibility !

4. What to do… Leverage the large search engine 'mashups‘* of maps, business directories and search engine results. The ‘players’: Google Local Business Center Yahoo Local Listings Bing Local Listing Center * mashup = a web page or application that combines data or functionality from two or more external sources to create a new service

5. The Advantages Minimal effort required to be ‘up and running’ Business owner / organization is in control of content – able to manage and augment ‘on the fly’ Minimizes dependency on online directories Provides access to business-building tools such as impression/activity tracking analytics, on-line coupons, and more!

6. Internet Terms: Domain Name Domain Name Top Level domain: available .org .com, gov, biz, web, info, Full domain name Examples: www.fgcu.edu , www.cnn.com , Sub-domain or Third-level domain. http://netjourneys.blogspot.com/ Who benefits from a sub-domain? Who is in charge of your domain name? Do you use your domain name in your e-mail address?

7. Why not use it?

8. Internet Terms: Website Website can have multiple forms Static Brochure website Web-builder provided by Hosting companies, on the fly editing Open Source Software.: self-hosted WordPress, Joomla, Drupal Third-Party Content Management Systems: PaperThin, Documentum, CoreMedia, FatWire Custom Development, specifcically created for your business model Make needs assessment, prepare for transition costs.

9. Let’s Tour Google Places Start of the Online Tour

10. Google Places Analytics: Activity

11. Google Places Analytics: Totals

12. Google Places Analytics: Keywords

13. Google Places Analytics: Directions

14. Yahoo & Bing: Business Directories http://local.yahoo.com

15. Question & Answers Birgit Pauli-Haack & Jane Freitas write on Pauli Systems’ Blog Engage with us on Facebook Page Follow Birgit Pauli-Haack on Twitter @bph E-mail: [email_address] [email_address] Call: 239-331-5878