The document discusses the evolution of content consumption from traditional print media to digital platforms and the importance of syndication using tools like RSS. It emphasizes the role of blogs and websites as centralized hubs for content dissemination and community building. Additionally, it provides insights on getting started with WordPress for content creation and shares resources for effective writing.

1. “WordPress 4 Wordies- Naples Press Club"Birgit Pauli-Haack, October 2010

2. Shift Happens: Did You Know 4.0

3. Content Consumption – Good ‘ol TimesPrint Books MagazineNewspaperPaper etc.Albert Einstein’s desk 1955

4. Screen Sizes = LargerComputer ScreensFlatscreen TVLaptopsNetbooks1.5 Billion pplAccess to Internet viaComputers

5. Screen Sizes = SmallerTablets (iPad +)SmartPhonesFeaturePhone (DumbPhones)5 Billion Cell Phone Subscriptions worldwide

6. Consumption of Content – OnlineWebsite/BlogE-mailFacebook LinkedInTwitter YouTube (video)Flickr (Photo)

7. Leverage: Content SyndicationWhat is RSS?

8. From Reader to SyndicationWhat works for Google Reader works also for

9. Your Web site is Online HubCommand Central = Your Website (blog)E-mail newsletter provides only header/blurb and link to site (single article links)Twitter post with link to site (single article)Facebook activities with link to site (single article)Building Community of Fans, Readers, Followers, Friends

10. Difference Webpage & BlogpostWeb PageBlog PostPage & sub-pagesStaticInformation never/rarely changes (i.e.,bio, about page, etc.)No SyndicationPost in categoriesDynamic/archived/perma-nentLead into page(s)Organization newsProfiles, stories, strugglesIncluded in RSS feed enabling Syndication

11. Content in Articles Online Single article in a blog = news engine (web log)One topic 400 – 800 words Graphic + textProvides links for sharing RSS feedsCategory + archivesFor longer texts, create e-book

12. Syndication Example: Blog 2 eNewsNaples Press Club (NL)Naples Press Club (Blog)

13. Example Sites in WordPressLocal PaperNaples Daily NewsCoastal Breeze NewsOnline MagazinesTechCrunchGizmodoAuthorsDaniel Pink (Drive, The Whole Mind)Danielle SteelPhil JasonSandra Yeyati

14. Getting startedSign up on WordPress.com Free & easy, not for main web site, w/ domain name always site.wordpress.comGreat features, Limited regarding integration w/ other service (Security)Click here to Create Account

15. Taking a cruise around Wordpress

16. Getting StartedSelf-Hosted AccountPeace-of-mind : Freedom = higher price : lower price2-Minute install @ Page.ly WordPress Only Incl. free domain name. Official WP List: WP recommended All offer domain name registration with account

17. Open Source SoftwareFree as in free beer Free as in free speechFree as in free kitten

18. Links: Better BloggingLinks:George Orwell’s 5 Rules of Effective WritingPickTheBrain.comErnest Hemingways’ Top 5 Tips for Writing Well copyblogger.com5 Tips to Write Blog Posts About.com: BloggingChris Brogan’s Best Advice About Blogging ChrisBrogan.com

19. What’s next?Contact: Birgit Pauli-Haack, phone: 239-331-5878Slideshow onlinehttp://www.slideshare.net/bphFollow me on Twitter @bphhttp://twitter.com/bphE-mail me w/ ideas and questionsbph@paulisystems.net