1. IMAX films have been produced for over 35 years and have reached over 70 million theatergoers annually, establishing partnerships with leading museums and science centers around the world. 2. The document discusses IMAX's new project called "One World, One Ocean" which aims to educate hundreds of millions of people about the threats facing oceans through an expanded multi-platform campaign of films, educational outreach, advocacy activities, and strategic partnerships. 3. The goal is for "One World, One Ocean" to not just be a film but a self-sustaining movement that inspires people to care about and take action to protect the world's oceans.

1. Storytelling & Sustainability A Refreshing Combination Abigail Rodgers Coca Cola

2. STORYTELLING & SUSTAINABILITY A REFRESHING COMBINATION

4. IMAX FILMS PRODUCED ACADEMY AWARD ® NOMINATIONS OF THE TOP 10 GROSSING IMAX FILMS OF ALL TIME OF STRONG PARTNERSHIPS WITH THE WORLD'S LEADING MUSEUMS 32 2 5 100 ’ s YEARS AS THE LEADING PRODUCER/DISTRIBUTOR OF IMAX THEATRE FILMS 35

5. JUST A FEW OF THE WORLD WIDE IMAX THEATRE VENUES ARGENTINA 1 INDIA 9 JAPAN 34 9 AUSTRALIA 1 AUSTRIA 1 BANGLADESH BULGARIA 1 25 CANADA 28 CHINA 1 COLOMBIA 1 CZECH REPUBLIC 1 DENMARK EGYPT 3 11 FRANCE 5 POLAND 10 SOUTH KOREA 18 MEXICO 6 TAIWAN 2 UNITED KINGDOM 4 NETHERLANDS 4 SWEDEN

6. 230 UNITED STATES OF AMERICA

7. 1974 70 IMAX THEATRE AUDIENCE FIGURES REACH 70 MILLION EACH YEAR HUGE CROWDS AT MUSEUMS AND SCIENCE CENTERS AROUND THE WORLD Text Text Source: IMAX Corporation t

8. 1974 MUSEUMS AND SCIENCE CENTERS ARE RENOWNED AND TRUSTED AS “ CATHEDRALS ” OF KNOWLEDGE 87 87% OF AMERICANS BELIEVE MUSEUMS TO BE AMONG THE MOST TRUSTWORTHY SOURCES FOR INFORMATION 1 850 850 MILLION PEOPLE PASS THROUGH MUSEUMS WORLDWIDE EACH AND EVERY YEAR 1 50 NEARLY 50% OF THE PUBLIC UNDERSTANDING OF SCIENCE OUTSIDE OF SCHOOL COMES FROM THE FREE-CHOICE LEARNING SECTOR DOMINATED BY MUSEUMS 2 SOURCE: 1 AMERICAN ASSOCIATION OF MUSEUMS STUDY, 2001; 2 A 2002 STUDY BY DR. JOHN H. FALK

9. OUR FILMS MAKE A DIFFERENCE... CHANGING THE PLANET ONE FILM AT A TIME

10. 1974 THE ABILITY OF MFF IMAX THEATRE FILMS TO INFLUENCE THINKING AND BEHAVIOR 90% 97% 4.5 90% EVEREST EXCEEDED EXPECTATIONS IN 90% OF AUDIENCES 1 HAD INCREASED KNOWLEDGE 3 CORAL REEF ADVENTURE RATED 4.5 out of 5 IN APPEAL AND INCREASED KNOWLEDGE 2 GRAND CANYON ADVENTURE MET 90% of TEACHERS NEEDS 4 MFF FILMS REALLY DO INFLUENCE THE WAY PEOPLE THINK, FEEL AND ACT. HERE ’ S WHY Text 1 Edumetrics study conducted 1998 2 Edumetrics evaluation 2003 3 Edumetrics evaluation 2000 4 Edumetrics evaluation 2008.

11. 1974 THE KING OF GHANA “ “ AFTER SEEING CORAL REEF ADVENTURE I ALTERED MY COUNTRY ’ S DEFORESTATION POLICY – ELIMINATING CLEAR CUTTING WHICH CAUSES SILTATION. AFTER A SCREENING AT THE BLOCKBUSTER IMAX THEATER, FT. LAUDERDALE, FL

12. SENATOR MARY LANDRIEU After Senator Landrieu SHOWED the film TO congressional colleagues, CONGRESS VOTED TO FUND HER BILL TO SAVE LOUISIANA ’ S WETLANDS. “ “ HURRICANE ON THE BAYOU HAS BEEN AN INVALUABLE TOOL FOR TELLING MY COLLEAGUES AND THE NATION THE STORY OF OUR VANISHING WETLANDS AND THE DEVASTATION WROUGHT BY THE HURRICANES. THE BREATHTAKING IMAX IMAGERY TRANSPORTS THE AUDIENCE.

13. GOING BACK TO OUR ROOTS... WE ARE PASSIONATE STORYTELLERS.

14. “ STORIES SERVE AS GLUE TO UNIFY COMMUNITIES . STORIES ARE MUCH MORE MEMORABLE THAN STATISTICS OR ANECDOTES...STRONG STORIES CAN BE TOLD AND RETOLD . THEY BECOME INFECTIOUS . ” - JENNIFER AAKER AND ANDY SMITH, AUTHORS OF THE DRAGONFLY EFFECT

15. IMAX VERSUS STANDARD

16. CAPTIVATE + ENTERTAIN = ENGAGE

17. OUR NEXT ADVENTURE... ONE WORLD ONE OCEAN

18. OUR STORYTELLING IS EVOLVING... FROM JUST IMAX FILMS TO A MOVEMENT

19. WE HAVE ALWAYS HAD SUSTAINABLE MESSAGING BUT NOW WE ARE DOING IT BIGGER AND BETTER THAN EVER BEFORE. ONE WORLD ONE OCEAN

20. WE ARE GOING FROM TENS OF MILLIONS OF AUDIENCE MEMBERS TO HUNDREDS OF MILLIONS OF PEOPLE .

21. WITH A CLEARLY DEFINED SUSTAINABILITY GOAL: PEOPLE DON ’ T KNOW THE OCEANS ARE IN DANGER OR HOW THEY CAN HELP. WE WILL TELL THEM. MAKE THEM CARE.

22. PEOPLE WANT MORE. FROM THEIR ENTERTAINMENT AND THEIR BRANDS. SO WE HAVE TO DO MORE. IT ’ S THAT SIMPLE.

23. WE ARE BUILDING UPON A SUBSTANTIAL BASE OF 217 MUSEUMS IN 32 COUNTRIES AND AN AUDIENCE OF 70 MILLION LOYAL AND PASSIONATE VIEWERS FROM WHICH TO BUILD A MOVEMENT. HOW WE ARE EVOLVING

24. THIS IS MORE THAN A FILM , IT ’ S A SELF-SUSTAINING MULTI-PLATFORM CAMPAIGN BIGGER THAN ANYTHING LIKE IT BEFORE. HOW WE ARE EVOLVING

25. ADVOCACY, DONATIONS, POLICY CHANGE, LINKS WITH NGOs, GAMING, ONLINE MAGAZINE AND USER GENERATED CONTENT. BUILDING ALLIANCES AMONG LIKE-MINDED, BUT USUALLY COMPETITIVE GROUPS. SOCIAL MEDIA CAMPAIGN 2012-2020

26. EXHIBITS, FIELD TRIPS, EDUCATIONAL TEACHER ’ S GUIDES, SPEAKER ’ S EVENTS AND ON-LINE INTERACTIVE. EDUCATIONAL OUTREACH 2012-2015

27. SHORT VIGNETTE SERIES 2013

28. AN 8-PART TV SERIES 2013-2014

29. Reaching new audiences in the US and globally with over 15,000 screens projected in next 3 years. A THEATRICAL 3D FILM 2014

30. ONE WORLD WORLD OCEAN: THE LIVING REEF ONE WORLD ONE OCEAN: HUMPBACK WHALES IMAX 3D FILMS 2013 & 2015

31. SELF-SUSTAINING DONATIONS, ONGOING CONTENT, TARGETED CAMPAIGNS AND LINKS WITH OCEAN NGOs. ONGOING ADVOCACY AND MEDIA 2015-2020

32. CRITICAL STRATEGIC PARTNERSHIPS INCLUDING: THE 34TH ANNUAL AMERICA ’ S CUP CRITICAL FOUNDATIONS AND EXPERTS (OCEANA, PEW, NOAA, WWF, AND MORE) CELEBRITIES AND SPOKESPEOPLE A MAJOR HOLLYWOOD STUDIO CORPORATE PARTNERS AND MORE! HOW WE ARE EVOLVING

33. ENTERTAINMENT IS EVOLVING. WE ARE MORE THAN ENTERTAINMENT, WE ARE TRYING TO ENGAGE THE PUBLIC TO CARE ABOUT THE PROBLEMS FACING OUR WORLD AND DO SOMETHING ABOUT IT. THE MULTIPLIER EFFECT

34. ALL HOUSED TOGETHER UNDER ONE UMBRELLA BRAND