This document describes the "Play Your Tuscany" project which aims to promote Tuscan tourism through new media. It involved 20 international bloggers, videomakers, and photographers who created content about 38 tourist experiences across 10 Tuscan provinces. This included 12 photo galleries, 4 tours focused on seas, sports, nature and food, and resulted in over 750 photos, 24 blog posts and 11 videos uploaded to their website and social media channels. The project received almost 200 applications from 15 countries and collaborated with local territories to define quality standards and a contact hub for an international model.

1. &
COMMUNICATING A DESTINATIONTHROUGH NEW MEDIA

2. WHO WE ARE

3. DIGITAL ECOSYSTEM

4. CHALLENGE

5. TRUST

6. REPUTATION

7. ENGAGING

8. INFLUENT

9. SMART

10. CREATIVE

11. DIFFERENT

12. IN

13. AUTHENTIC

14. UNIQUE

15. CULTURAL

16. EXPERIENCES

17. EMOTIONS

18. PERSONAL
TOUCH

19. QUALITY
CONTENT

20. 20
INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS

21. 12PHOTO
GALLERIES
4
TOURS
SEA, SPORT & NATUREART FOR FOODIES
THERMAE & SLOWCRAFT & EXCELLENCES

22. 38 10TOURISTIC EXPERIENCES VISITED PROVINCES
750
PHOTOS 24POSTS
11
VIDEOS
WWW.PLAYOURTUSCANY.COM

23. POSTS ON
CIAOTUTTI.COM

24. VIDEOS ON
THECINEPHOTOGRAPHER.COM

25. PLAY YOUR TUSCANY
ALMOST 200 APPLICATIONS
FROM 15 COUNTRIES

26. PLAY YOUR TUSCANY
ALMOST 200 APPLICATIONS
FROM 15 COUNTRIES

27. PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES

28. PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES

29. PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES

30. PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES

31. PLAY YOUR TUSCANY
DEFINITION OF A
STANDARD

32. PLAY YOUR TUSCANY
DEFINITION OF A
STANDARD

33. DEFINITION OF A
STANDARD

34. PLAY YOUR TUSCANY
CONTACT HUB

35. PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
CONTACT HUB

36. PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
CONTACT HUB

38. PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
INTERNATIONAL MODEL

39. PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
INTERNATIONAL MODEL

40. PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
INTERNATIONAL MODEL

41. THE PROJECT
REALIZEDTHROUGH A EUTWINNING PROGRAM,
DESIGNED BY FONDAZIONE SISTEMATOSCANA,
AND RAN BYTHE JORDANTOURISM BOARD

42. THE PROJECT
HOSPITABLE AND
SAFE DESTINATION

43. 12PHOTO
GALLERIES
2
CONTEMPORARY TOURS
HISTORY & CULTUREECO & NATURE

44. 9
INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
MORE THAN 700 APPLICATIONS

45. 9 19 6INTERNATIONAL BLOGGERS/
VIDEOMAKERS/PHOTOGRAPHERS
TOURISTIC EXPERIENCES DESIGNED BY
OPERATIONS OFFICE VISITED PROVINCES
3
VIDEOS
10POSTS
5PHOTO
GALLERIES

46. Grazie!
Costanza Giovannini
Project Leader