Mobile Games and the New Hollywood Formula | Matt McMahon
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This document discusses how mobile games can adopt a new "Hollywood formula" to be more successful. It notes that mobile is the most widely distributed media platform and traditional Hollywood is outdated. It advocates building entertainment IPs for mobile as live services that are directly connected to consumers, and developing franchises, brands, and licenses that are scalable, extensible, and have defensible mechanics. The "four C's" of character, context, conflict, and comedy are recommended to craft universal stories around themes of growing up, teaming with friends, and finding inner heroes with a subversively sweet tone.
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Tougher than leather presentation ppt
This document is a proposal from Precise Minds Filmworks for a documentary film titled "Tougher Than Leather" that will showcase the history and global impact of hip hop culture in various cities around the world like Tokyo, London, Berlin, Paris, and New York City. The proposal outlines plans for theatrical release, DVD distribution, publishing a book, and seeking sponsors who support hip hop. It also discusses marketing the film through screenings in featured cities and colleges to build anticipation ahead of the official release and using social media.
Social storytelling for the modern caveman | Jef Pelkmans | #SoMeT15EU Amster...
Social storytelling for the modern caveman | Jef Pelkmans | #SoMeT15EU Amster...SoMeT: A New Model for Destination Marketing
The use of stories is not a new phenomenon: it has existed as long as people have interacted with each other. But using this technique in advertising has created a radical shift in today and tomorrow’s brand marketing. Throughout the years, stories have become more and more ‘individualistic’. New media has enabled people to engage each other in stories again. During his presentation, Jef will guide you through the basics of storytelling and how stories can create or enforce belief systems that match your brand identity. Discover what storytelling can do for your brand!
Jef Pelkmans lives and works in Antwerp. After his studies in Social-Cultural work and Communication sciences, Jef found his passion in advertising and communication. At Brandhome he became part of the strategic deparment and currently holds the position of Strategy Manager.
At Brandhome, Jef has been engaged in numerous projects, for different types of clients. His main task is to help brands determine their vision, mission, ambition and identity and find the right strategy to reach their goals. Within Brandhome’s mission, Jef is always striving to make brands grow faster than their competitors.Similar to Mobile Games and the New Hollywood Formula | Matt McMahon (20)
Social Storytelling for the modern caveman by Brandhome
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The Future of Destination Marketing Why all Marketing is Social Marketing
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A Brand Strategy for Reinventing the Outdoor Recreation Category for the Mill...
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Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social Storytelling for the Modern Caveman, Jef Pelkmans speaks at Eurobest 2015
Social storytelling for the modern caveman | Jef Pelkmans | #SoMeT15EU Amster...
Social storytelling for the modern caveman | Jef Pelkmans | #SoMeT15EU Amster...
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Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
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Regulators are becoming more significant in the gaming industry due to the growth and widespread reach of games, as well as their potential to negatively impact business and players. Regulators are focusing on issues like monetization techniques that exploit children, gambling elements, and games that encourage overengagement. The industry needs to proactively respond by not ignoring regulators, staying informed of policy developments, factoring regulations into product design, and considering regulations in strategic planning, as oversight is the new normal.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
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What to expect
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As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
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Mobile Games and the New Hollywood Formula | Matt McMahon
- 1. MOBILE GAMES AND THE NEW HOLLYWOOD FORMULA
- 2. WHO AM I?
- 3. WHAT WOULD WALT DO?
- 4. WHY?
- 5. MOBILE IS WORLD’S MOST WIDELY DISTRIBUTED MEDIA PLATFORM
- 6. TRADITIONAL HOLLYWOOD IS OUT-DATED FILM RELEASE SEQUEL RELEASE SEQUEL RELEASE LATER WINDOW EXPLOITATION HOME ENT.
- 7. BEST FIENDS UPDATES EVERY THREE WEEKS ENTERTAINMENT IP AS A LIVE SERVICE DIRECTLY CONNECTED TO CONSUMER
- 8. OPPORTUNITY GAMES FRANCHISES BRANDS UP THE VALUE CHAIN LICENSES INCREDIBLY CROWDED BUILDS SOMEBODY ELSE’S BUSINESS MECHANIC-BASED DEFENSIBLE + EXTENSIBLE
- 9. SCALABLE + EXTENSIBLE ANIMATIONS CONSUMER PRODUCTS SOCIAL COMMUNITY OPPORTUNITY FOR INCREDIBLY STRONG CORE PRODUCT CROSS PROMO PLATFORM
- 10. HOW?
- 11. FOUR C’s • CHARACTER • CONTEXT • CONFLICT • COMEDY
- 15. UNIVERSAL STORY • GROWING UP • TEAMING WITH FRIENDS • FINDING YOUR INNER HERO
- 16. 16 STYLE + TONE • SUBVERSIVE YET SWEET • SOMETHING FOR ADULTS, SOMETHING FOR KIDS
- 17. WORLD-CLASS TALENT • FIND THE MOST CREATIVE PEOPLE AND EMPOWER THEM TO DO THEIR BEST WORK • PARTNER WITH PEOPLE WHO WILL PUSH YOU
- 18. SOCIAL, SERIOUSLY • SOCIAL AS BRAND-BUILDING, NOT PLAYER SUPPORT • COMMUNITY OUTREACH • CONSTANT COMMUNICATION
- 19. 19 MARKET DIFFERENTLY • SOCIAL MEDIA INFLUENCERS • AUTHENTIC, LONG-LASTING
- 20. COMPANY CULTURE • DO THE RIGHT THING • HAVE A SOUL
- 21. THANK YOU!