Giới thiệu về content marketing của Lê Quang Vũ - giám đốc công ty truyền thông BlueC. Lê Quang Vũ là một trong những người hàng đầu về content marketing tại Việt Nam

1. BLUE C STORY WORLD
June, 2014

2. “The universe is made of stories, not of atoms.”
― Muriel Rukeyser

3. STORY IS KING
IN THIS REALM OF INFINITE POSSIBILITY…
… STORY IS KING!

4. BUT STORIES ALONE ARE NOT ENOUGH

5. WE MUST EMBARK ON A SHARED PATH
TO BUILD BRAND STORY WORDS

6. THE HEART OF BRANDED CONTENT
LIES ON STORIES.
WHY?

7. HERE ARE 7 REASONS
1. PRODUCE EXPERIENCE 2. REVEAL WHAT MAKE YOUR MESSAGE UNIQUE 3. ARE THE EMOTIONAL GLUE THAT CONNECTS YOU TO YOUR CUSTOMERS 4. SHAPE INFORMATION INTO MEANING 5. CAN MOTIVATE AN AUDIENCE TOWARDS YOUR GOAL 6. ARE MORE LIKELY TO BE SHARED 7. ARE LESS LIKELY TO BE RESISTED
STORIES

8. BUT STORIES ALONE ARE NOT ENOUGH.
WE NEED STORY WORDS.

9. WHERE PURPOSEFUL STORIES ARE CREATED FOR
DIFFERENT FORMATS
AND PLATFORMS
TO DRIVE HUMAN BEHAVIOUR,
HABITS
AND CONSUMPTIONS.
STORY WORLD IS AN ECOSYSTEM

10. THAT INVOLVE MANY PLAYERS SUCH AS SOCIAL MEDIA NETWORKS, CONTENT PROVIDERS, TALENT AGENCIES, TECHNOLOGY COMPANIES, DIGITAL STUDIOS, MEDIA COMPANIES, TV NETWORKS…
STORY WORLD IS AN ECOSYSTEM

11. STORY WORLD
ADDS A DIMENSION OF DEPTH AND CONSISTENCY
TO ALL THE STORIES WITHIN THEM.

12. WHAT BENEFIT STORY WORLDS MAKE?

13. A SEISMIC SHIFT
DISPOSABLE
PASSIVE
APPOINTMENT
RENTED
ISOLATED
STATIC
PUSH
INDIVIDUAL
STORYLINE
DISTRIBUTABLE
PARTICIPATORY
ALWAYS ON
OWNED
IN CONTEXT
DYNAMIC
PULL
IRRELEVANT
STORYWORLD

14. STORIES ARE CONSTANT, BUT TELLING IS VARIABLE.
HERE IS 8 BASIC SLOTS OF STORY TELLING:
1. OVERCOMING THE MONSTER
2. RAG TO RICHES
3. THE QUEST
4. VOYAGE AND RETURN
5. COMEDY
6. TRAGEDY
7. REBIRTH
8. SUPERSTITION

15. STORIES ARE TIMELESS.
WHAT HAS CHANGED IS THE NATURE,
BY WHICH THE STORIES ARE SHARED
AND CONSTRUCTED.

16. BRANDS THAT CREATE THE BEST STORY WORLDS WIN!

17. Thế giới ngập trong màu đỏ Ta làm một đại dương xanh Đi kể các câu chuyện nhỏ Về cách cuộc đời xưng danh

18. THANK YOU!