The document outlines a campaign strategy that includes launching a website by March 23rd, promoting the campaign through assemblies starting March 26th using a PowerPoint, putting up posters around the school by March 22nd, launching a Facebook page by March 26th, and releasing a TV advert on YouTube by March 23rd. Key members are assigned responsibilities like Parnyan designing the website and poster, Zahra organizing the assembly promotion, Sara setting up the Facebook page, and George creating the TV advert. The goal is to inform students and track engagement through multiple channels by certain launch dates.

1. Campaign Strategy
CampaigningDates Campaigning Activities: Who Where
Date Completion: 23/03/12 Website Launch Everyone In other strategies of our campaign
Launch Date: 29/03/12 A website will be created which will Parnyan will be the main designer The website will be included in our
The Website is to be finished by the be our main strategy for our for the website and will create the Facebook page and our PowerPoint in
completion date above in order for it campaign and should be ready to be main layout. However, each of us order to make our target audience
to be included in the PowerPoint and included in our other aspects of our within the group will create one or more aware that the website exists.
other aspects of our campaign. The campaign. The website will be two of the pages and interpret our The website may be shown around
website should be launched to the informative and the audience will be own ideas into the layout and the school however it may not be
public on the second date above. able to get involved due to the information. necessary as we have the PowerPoint
website. which will include most things.
Date Completion: 22/03/12 Assembly Promotion Zahra In all year assemblies
Starting: 26/03/12 During year assemblies, our group I will be the main organiser for this The PowerPoint will be presented in
The PowerPoint and preparation for will promote our campaign with the form of promotion. I will be emailing all year assemblies from year 7 to
the auditions should all be done by use of a PowerPoint. The PowerPoint form tutors, creating time tables, a year 13. The PowerPoint may also be
the completion date above. The actual will include any vital information PowerPoint, a script and various emailed to all head of years and year
promotion in assemblies should start that is needed for our target other tasks will be done for the managers to be shown in registration.
at the beginning of the week on the audience. Preparation will need to be preparation of the assemblies. Our Also, the PowerPoint may be shown
starting date above and will carry on done all before the starting date in whole group will be helping out on around the school to emphasise the
throughout the week. order for the promotion to go ahead each day of the actual assembly importance of our campaign.
successfully. promotion dates.

2. Date Completion: 22/03/12 Poster Parnyan Around the school
Promotion: 23/03/12 A poster will be made to reinforce Parnyan will be in charge of The poster will be distributed and
The poster is to be fully completed the message of our campaign. The designing and creating the poster, put up around the school in places
by the above date. The promotion poster will include vital information ensuring it gets completed in time that students will be able to view the
date is by when the poster should be about our campaign and will be made and making sure all vital information poster easily. The poster might also
starting to be made aware to our to purely target our audience. The will be included. It is down to her to be sent to all head of year and year
audience by placing the posters poster will be placed around the do all planning and making of this managers along with the PowerPoint
around the school. school once it has been completed. poster. to make students aware that this
poster will be around school.
Date Completion: 23/03/12 Facebook Page Sara On Facebook
Launch Date: 26/03/12 A Facebook page (group) will be Sara has been made in charge of the The Facebook page will be made
The completion date above is when made to enable students to keep Facebook page and all preparation aware through Facebook. Students
the Facebook page should be track of any updates, videos and and making that is needed. She has from around the school will be asked
completely finished. The launch date much more valuable information for to make sure that the Facebook to be added to the page, which will
is by when the Facebook page should our campaign. Students will be able page is ready in time as it is also therefore spread the message of our
be made aware by our target to keep in contact with others who needed in the PowerPoint. It will be campaign throughout the school. The
audience by adding them to the have joined the group and we will be down to her to ensure the Facebook page may also be included in the
Facebook page. able to track our success through page has been made aware by our PowerPoint to ensure everyone is
this page. audience. aware of the page.
Date: Completion 22/03/12 TV advert George Youtube
Launch Date: 23/03/12 An advert will be made to educate George will be the main organiser The TV advert once completed will be
All preparation and the final product our audience about what our for this advert. He will ensure all his published onto Youtube. The video
must be completed by the completion campaign is about. The advert will be planning is done and all his resources may also be included in our website
date above. The actual release of the purely designed to attract our are available. He has to ensure he is and our Facebook page so all our
advert to the public should be done target audience and will be filmed keeping track of time as the advert audience can view the advert. It will
by the launch date in order to give and created using many different will be included in the PowerPoint to also be included in the PowerPoint to
enough time for the advert to be techniques. be shown to the school. Others may ensure the whole school views it.
made aware. help out as actors in the advert.