Saul Bass was an American graphic designer and film title sequence designer. He was born in 1920 in the Bronx and studied art and design in New York. Bass is known for creating simple yet visually striking title sequences and posters that captured the essence of films through minimalist designs featuring single dominant images or shapes. Some of his most famous title sequences included designs for films like The Man with the Golden Arm (1955) and Vertigo (1958) that set the tone for the films through symbolic imagery in the opening credits.