Herb Lubalin was a graphic designer, typographer, and type designer born in 1918 in New York. He studied design at Cooper Union and had a long career working in advertising agencies and publishing his own magazines. Lubalin was a pioneer in graphic design who developed the idea of the designer as an author. He designed several innovative typefaces, including ITC Avant Garde Gothic, and worked on publications such as Eros magazine. Lubalin made major contributions to graphic design and typography through his unconventional style and inventive work.

1. by:
Wan Nur Farahiyah bt Abdul Rashid D20122061901
Nor Asyiqin bt Samadi D20122061900

2. Herb Lubalin

3. Background
 His name was pronounced Loo-ball-in, with the accent on
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the loo. Herbert Frederick
Born 17. 3. 1918 in New York, USA.
He was left handed and colour blind, very quiet.
Herb one of twin son.
Work as a graphic designer, typographer, type
designer, teacher.
He was political designer but never radically so.
Died in 1981.

4. History & Education
 Studied design at Cooper Union in New York, City
Graduated in 1939.
 Fired from his first job for requesting a pay raise.
 Joined the at agency Sudler & Hennesssey as an art director.
 In 1964, he started his own agency: Herb Lubalin, Inc.

5. Movement
 Both of his parents was musical talented, his mother was a
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singer and his father is trumpet player in a orchestra.
The onset of the 1930s children should seek financially
secure profession.
Herb was rejected on account of his extremely low grades.
After showing aptitude of art Herb instead at a free art
school.
He success in the calligraphy class.
He was one of the best student and began his professional
career working for small studio and advertising agency.

6. Style : Artistic
 Truly was a modern graphic designer in his time.
 Developed the idea of the designer as an author.
 Nonconformist
 Lubalin’s best work in “ Frozen in a Moment ” between the
modernism of the 1960s and the art deco revival of the
1970s.

7. Work
 Worked a lot in advertising
 He loved to write headlines
 Designed 4 typefaces:
 ITC Avant Garde Gothic (1970)
 Ronda (1970)
 Lubalin Graphic (1974)
 ITC Serif Gothic (1974)

8. Publications
 Worked closely with Ralph Ginzburg on three publications.
 Eros (1962)
 Fact (1964)
 Avant Garde (1968)

9. Artwork

10. Saturday Evening Post

11. Avant Garde Magazines

12. Avant Garde Magazines

13. Ebony Magazines

14. Letter Spacing

15. Logo Design

16. (U&ic) Magazines

17. Typeface Magazine

18. Accomplishment
 Advertising art director starting in the 1940’s : Reiss
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Advertising, and Sudler and Hennessey.
Elected to New York Art Director Club Hall of Fame in
1977, awarded 62nd AIGA Medal in 1981.
Awarded the TDC Medal, the award from the Type
Directors Club in 1984.
Publications designers, Saturday post, Eros, Avant Garde,
Upper and Lower Case (U&Ic) magazines.
Typographic designers. Avant Garde Gothic, Busorama,
Lubalin Graph, Ronda, Serif Gothic.

19. Contribution
 He is inspirational today to designers desiring to create
truly modern and inventive design.
 The design and typefaces Lubalin created were incredibly
inventive.
 The Herb Lubalin Study Center of Design and Typography
at the Cooper Union is named for him.

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