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chapter 13the influence of modern art
graphic designers
first 2 decades of the 20th century
communication + transportation became   more prevalent with invention of:                •   Car (1885)                •  ...
creative changes
communication to the masses through• Newspapers• Magazines• Posterseffort made to improve each medium• Progress in design•...
movements that directly influenced the  evolution of 20th century design•   Cubism         •   De Stijl•   Futurism       ...
cubism
renaissance tradition          cubist tradition• Render objects from a   • Depict subject from multiple  single fixed angl...
common elements found in cubism
cubism influenced by       cubism influenced by lege african masks            paul cézanne• Abstracted geometric    • Fren...
two types of cubism: analytical cubism
analytical cubism       • 13-3 Pablo Picasso,         Man with Violin, 1911-1912.       • Planes of a subject studied     ...
two types of cubism: synthetic cubism
synthetic cubism     • 13-4 Juan Gris,       Fruit Bowl, 1916.     • Cubist planes move forward       and backward in shal...
cubism inspires type + image• 13-6 and 13-7 Pages from La Fin Du Monde, 1919.• (L) The world is destroyed when the angel o...
futurism
futurism
gutenberg bible      • 5-13 – Johann Gutenberg,        pages from the Gutenberg        Bible, 1450-55.      • Extremely ho...
filippo marinetti      • 13-10 Filippo Marinetti,        “Montagne + Vallate + Strade x        Joffre”, 1915.        (Moun...
filippo marinetti      • 13-14 Page from Parole in        libertá futuriste (Futurist Words-        in-Freedom), 1932.    ...
fortunato depero   • 13-23 and 13-24 Cover and page     from Depero Futurista, 1927.   • A catalogue of his graphic work. ...
dada
artistic tradition   dada tradition
marcell duchamp  • Goal: attack the tyranny of    tradition.  • Dada’s most prominent visual    artist and most articulate...
marcell duchamp
marcell duchamp
marcell duchamp
marcell duchamp  • 13-27 The Fountain, by Marcel    Duchamp, 191 7.  • Forces people to walk into a    gallery and look at...
sherrie levine
contemporary art
kurt schwitters     • 13-31 untitled (Grune Zugabe),       probably 1920.     • Dadaists claim to have       invented phot...
john heartfield  • 13-38 Anti-Nazi propaganda    poster, 1935.  • Created photomontage visuals    raising public awareness...
john heartfield• 13-41 AIZ 13, no. 52, page 848,  December, 1934.
surrealism
max ernst• 13-45 Collage from Une Semaine  de Bonte (A week of kindness),  1934.• Novel of collages published by  Ernst.• ...
expressionism
käthe schmidt kollwitz      • 13-49 “The survivors make war on        the war!” poster, 1923.      • Die Brücke (the bridg...
wassily kandinsky     • 13-50 Improvisation No. 29,       1929.     • Der Blaue Reiter (the blue rider)       artist.     ...
fin
Chapter 13 lecture
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Chapter 13 lecture

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Chapter 13 lecture

  1. 1. chapter 13the influence of modern art
  2. 2. graphic designers
  3. 3. first 2 decades of the 20th century
  4. 4. communication + transportation became more prevalent with invention of: • Car (1885) • Wireless radio (1895) • Motion picture (1896) • Airplane (1903)
  5. 5. creative changes
  6. 6. communication to the masses through• Newspapers• Magazines• Posterseffort made to improve each medium• Progress in design• Improvements in manufacture• Distribution of typefaces
  7. 7. movements that directly influenced the evolution of 20th century design• Cubism • De Stijl• Futurism • Suprematism• Dada • Constructivism• Surrealism • Expressionism
  8. 8. cubism
  9. 9. renaissance tradition cubist tradition• Render objects from a • Depict subject from multiple single fixed angle. angles at once. • Present subject in the most complete manner.
  10. 10. common elements found in cubism
  11. 11. cubism influenced by cubism influenced by lege african masks paul cézanne• Abstracted geometric • French post-impressionist forms showed European painter. artists a different • Viewed cylinder, sphere and approach to art and cone as nature’s basic forms. design.
  12. 12. two types of cubism: analytical cubism
  13. 13. analytical cubism • 13-3 Pablo Picasso, Man with Violin, 1911-1912. • Planes of a subject studied from different vantage points. • Fractured and pulled planes forward towards the canvas surface.
  14. 14. two types of cubism: synthetic cubism
  15. 15. synthetic cubism • 13-4 Juan Gris, Fruit Bowl, 1916. • Cubist planes move forward and backward in shallow space. • Vertical/diagonal geometry of a grid imposes order. • Tight structure using golden section proportions.
  16. 16. cubism inspires type + image• 13-6 and 13-7 Pages from La Fin Du Monde, 1919.• (L) The world is destroyed when the angel on Notre Dame blows her trumpet.• (C) Letterforms illustrate the chaos that ensues.• (R) The re-creation of earth after the fall of man.
  17. 17. futurism
  18. 18. futurism
  19. 19. gutenberg bible • 5-13 – Johann Gutenberg, pages from the Gutenberg Bible, 1450-55. • Extremely horizontal and vertical in structure.
  20. 20. filippo marinetti • 13-10 Filippo Marinetti, “Montagne + Vallate + Strade x Joffre”, 1915. (Mountains + Valleys + Streets x Joffre) • Poem depicting Marinetti’s journey.
  21. 21. filippo marinetti • 13-14 Page from Parole in libertá futuriste (Futurist Words- in-Freedom), 1932. • Example of expressive type: • Italics for quick impressions • Boldface for violent noises and sounds • Redouble words’ expressive power
  22. 22. fortunato depero • 13-23 and 13-24 Cover and page from Depero Futurista, 1927. • A catalogue of his graphic work. • Applied Futurist philosophy to graphic/advertising design. • Produced kinetic energy through: • flat planes of vibrant color • diagonal composition • angular repetitive forms
  23. 23. dada
  24. 24. artistic tradition dada tradition
  25. 25. marcell duchamp • Goal: attack the tyranny of tradition. • Dada’s most prominent visual artist and most articulate spokesperson. • Utilized several art styles: cubism, futurism and dada.
  26. 26. marcell duchamp
  27. 27. marcell duchamp
  28. 28. marcell duchamp
  29. 29. marcell duchamp • 13-27 The Fountain, by Marcel Duchamp, 191 7. • Forces people to walk into a gallery and look at every day objects as though they were art. • Research published in 1997 by art historian Rhonda Roland Rhearer indicates that Duchamps found objects may actually have been created by him.
  30. 30. sherrie levine
  31. 31. contemporary art
  32. 32. kurt schwitters • 13-31 untitled (Grune Zugabe), probably 1920. • Dadaists claim to have invented photomontage. • Schwitters created a nonpolitical offshoot of Dada called Merz taken from the word kommerz (commerce).
  33. 33. john heartfield • 13-38 Anti-Nazi propaganda poster, 1935. • Created photomontage visuals raising public awareness and promoting social change: • powerful posters • book/magazine covers • political illustrations • cartoons • Photomontage x-ray of Hitler with an esophagus of gold coins.
  34. 34. john heartfield• 13-41 AIZ 13, no. 52, page 848, December, 1934.
  35. 35. surrealism
  36. 36. max ernst• 13-45 Collage from Une Semaine de Bonte (A week of kindness), 1934.• Novel of collages published by Ernst.• Inspired during a 3 week stay in Italy at the time of Hitler’s rise to power.• Photomechanical printing techniques remove cut edges, unifying the image.• Fascinated by the wood engravings in 19th century novels.
  37. 37. expressionism
  38. 38. käthe schmidt kollwitz • 13-49 “The survivors make war on the war!” poster, 1923. • Die Brücke (the bridge) artist. • Had great empathy for the suffering of women and children. • Antiwar statement commissioned by the International Association of Labor Unions in Amsterdam.
  39. 39. wassily kandinsky • 13-50 Improvisation No. 29, 1929. • Der Blaue Reiter (the blue rider) artist. • Sought a spiritual reality beyond the outward appearances of nature. • Not into showing the agony of the human condition.
  40. 40. fin

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