Sascon 19/05 Room 1 Introduction
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This document provides an agenda for the SAScon conference. It lists the session titles and speakers for each room and time slot over the course of the day. It also provides the wifi access code and welcomes Richard Gregory.
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The room attendant's cart is stocked from the linen room with clean linens, towels, supplies and equipment needed to clean guestrooms.
When entering a guestroom, the attendant checks for a "Do Not Disturb" sign, announces their presence, and positions their cart in the doorway for easy access to supplies while blocking entry.
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The document outlines various cleaning and maintenance procedures for guest rooms:
1. Room attendants must stock their carts and announce their presence before entering rooms to clean, checking for do not disturb signs. They record room entry times and bring cleaning supplies.
2. Basic cleaning tasks include airing the room, removing trash, changing linens, dusting, vacuuming, and restocking amenities before locking up.
3. Dusting procedures specify how to dust various surfaces like walls, mirrors, windows, and furniture using appropriate cleaning solutions.
4. Minor maintenance issues like leaks, broken items or lighting problems should be reported on a work order form with clear descriptions so the maintenance department can properly
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This document provides information on the role and responsibilities of a room attendant. It discusses the key tasks involved in cleaning and preparing rooms for incoming guests. The document is divided into sections on identifying the role of room attendants, preparing for cleaning duties, making beds, cleaning bathrooms and rooms, providing additional services, and preparing for the next shift. It describes the daily activities, characteristics, grooming standards, policies and procedures, and importance of communication for room attendants. The document is intended as a training guide for room attendants.
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This document discusses attribution modeling and going beyond last-click attribution to gain more insights. It notes that attribution is complex as customer journeys often involve multiple touchpoints over time. Effective attribution requires flexible rules to allocate sales across visits based on weighting of channels, brands, and visit position. While attributed sales provide one view, more questions around customer paths, partner contributions, and display impact remain unanswered. The document advocates going beyond sale attribution to model customer engagement and optimize all visits. Proper attribution requires both technology and expertise to understand a business's model and allocate credit appropriately across channels.
Running a Global Search Campaign
1. Great research and planning is key, considering search engine optimization factors like connections, content, culture, and compatibility across different environments and cultures.
2. Google is not the only important search engine - others like Baidu in China and Yandex in Russia are also significant. Mobile search reaches parts of the world that desktop may not.
3. Be careful not to abuse keywords - factors like plurals, prefixes, accents and language specifics need to be considered for proper localization.
Cutting Edge Search Technology - Ross Fabian
This document discusses the evolution of phone call analytics and different methods for tracking phone calls. It notes that 92% of online searches result in offline conversions and 43% of consumers who conduct online searches convert over the phone. It then outlines different levels of call tracking from no tracking to using call tracking solutions. The types of call tracking solutions discussed include using unique telephone extensions, code identifiers, phone numbers per campaign, keyword-level tracking, and visitor-level tracking. The document also mentions call logs, visitor paths, and integrating call data with other systems.
Richard Qype Latitude Presentation
Qype is a pan-European social network covering 10 countries and 7 languages with over 17 million monthly visitors. It allows users to write reviews about local businesses and has over 2 million reviews. Qype acquired CooleDeals in 2011 to launch a deals and coupon platform called QypeDeals. With growing smartphone usage, Qype has a strong mobile presence on iPhone, Android and Blackberry. The document discusses how social media and user reviews are increasingly important for both consumers and small businesses. It argues that emerging mobile and location-based technologies will further transform retail in the future.
Location, location, location - Jenny Simpson
Location is important for search marketing in multiple ways. Local search can refer to location-based services, geo-location opportunities through mobile, or localizing content for international audiences. Mobile users frequently search for local information, with many contacting local businesses directly. While local services are most directly impacted, all companies can benefit from emphasizing their real-world presence. International localization requires understanding local cultural nuances. Local search also influences natural and paid search results through reviews, ratings and maps integration.
Running a Global Search Campaign - Bas Van Den Beld
This document provides an overview of search and social media usage in the Netherlands. It notes that while Google is widely used, success requires understanding Dutch culture and behaviors. The Dutch are internationally focused but proud of their culture. They are social and engage heavily on sites like Facebook and Hyves. Younger Dutch in particular are highly engaged on social media and spend more time online via mobile. To be successful with Dutch audiences, the document recommends using targeted offers, being present on Dutch sites, and understanding their unique cultural characteristics.
Regulation in Search – Is it Viable? - Malcolm Phillips
This document discusses the expanded remit of the UK's Committee of Advertising Practice (CAP) Code to include marketing communications on companies' own websites and social media pages. It notes that all marketing should be legal, honest, and truthful regardless of where it appears. The new remit aims to strengthen principles of fair competition, build consumer trust online, and protect children. User-generated content posted on company pages could fall under the remit if the company incorporates it into their own marketing. The document outlines existing and new potential sanctions for non-compliant marketing, such as adverse publicity, pre-vetting of ads, and search campaigns highlighting violations. It encourages signing up for CAP guidance resources online.
Stat-o-rama – An Industry in numbers - James Murray
The document discusses key digital trends and the future of online advertising. It notes that social media continues to grow in influence, with sites like Facebook driving a large amount of traffic. It also discusses how retail sites like Groupon are driving traffic through social recommendations and discounts. Additionally, it highlights how authority on a topic can boost traffic, as seen with Lonely Planet during political unrest in Egypt. Finally, it emphasizes that the future of digital advertising relies on better understanding audiences through segmentation tools like Experian Mosaic to reach the right target markets.
SAScon Market Focus – Gaming - James Lowery
This document provides tips for understanding your gaming audience in order to optimize SEO strategies. It advises analyzing demographic data on current and top customers, as well as traffic data on keywords, channels, times, and behaviors to understand who the audience is, where they come from, what they want, when they play, and how to attract more customers. The key takeaways are to use data on your existing audience to create relevant content, promotions, and an online presence that meets the audience where they are and gives them what they want.
More from sascon (20)
Credit where credit is due – Conversion Attribution
Credit where credit is due – Conversion Attribution
Running a Global Search Campaign - Bas Van Den Beld
Running a Global Search Campaign - Bas Van Den Beld
Regulation in Search – Is it Viable? - Malcolm Phillips
Regulation in Search – Is it Viable? - Malcolm Phillips
Stat-o-rama – An Industry in numbers - James Murray
Stat-o-rama – An Industry in numbers - James Murray
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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Sascon 19/05 Room 1 Introduction
- 2. Welcome
- 4. 1. Like - facebook.com/uklinkbuilding 2. Follow - @search_magician 3. Tweet – Give me some link building love #SAScon #MancSEO
- 5. #SAScon
- 6. Wifi access code: 0123456789
- 8. King Yiu Chi Layar
- 25. Next
- 27. Next
- 48. Next
- 49. Next
- 50. Next
- 51. Next
- 52. Next
- 53. Next
- 54. Next
- 55. Next
- 56. Next
- 57. Next
- 58. Next
- 72. Room 1 Stat-O-Rama – An Industry in Numbers Room 2 SAScon Market Focus - Retail
- 73. Stat-O-Rama – An Industry in Numbers Bas van den Beld James Murray Dan Lukas
- 74. Room 1 Paid Search Innovation Room 2 Social Commerce
- 75. Paid Search Innovation Peter Cobley Jonathan Beeston Guy Levine Duncan Fisher
- 76. Lunch
- 77. Room 1 Enterprise Level SEO Room 2 SAScon Market Focus - Gaming
- 78. Enterprise Level SEO Neil Walker Martin McDonald Richard Baxter Asif Hussan
- 79. Room 1 Mobile Marketing Goes Mainstream Room 2 SAScon Market Focus - Travel
- 80. Mobile Marketing Goes Mainstream David Murphy Andrew Barke Duncan Fisher
- 81. Room 1 Negative SEO: Revealing The Dark Side Room 2 Regulation In Search – Is It Viable?
- 82. Negative SEO: Revealing The Dark Side Peter Young Ralph Tegtmeier Paul Madden David Naylor
- 83. Closing Panel - SEMPO
Editor's Notes
- So before I wrap up, I also want to look ahead and talk about what Layar will do for users.
- I want to talk about Space. Not where the sun and the moon is, but the space around us. The space we live in. We see every day, we move through every day. It’s packed with messages you didn’t ask for. At layar we have been thinking a lot about this latley.
- In your current space you are not in control. This is a building in Enschede. A city in the east. The architects designed this and was keen on putting it there. He controls this space. not you.
- Imagine augementing it, making a social object out of this. How many votes does it take to demolish a building? Soon we will find out?
- Soon you will find out what it really is. And what people say about it.
- And then the media. The brands. In magazines, in papers, in video’s and yes also on the street. Unasked for they try to get your attention and influence you. You didnt ask for it. Brands control space. How does it make you feel?
- Ugly… With AR you will know how the world feels about it.
- And yes, AR will liberate space! Layar will make it happen.