The document discusses high-performance analytics and the advancements in data analytics platforms, emphasizing the importance of leveraging unstructured data and historical insights for better decision-making. It highlights the analytics lifecycle, including problem identification, data preparation, model deployment, and monitoring for effective results. Additionally, it introduces SAS Visual Analytics as an approachable tool that simplifies data exploration and visualization for users of all skill levels.

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HIGH PERFORMANCE ANALYTICS
THE FUTURE OF ANALYTICS IS HERE

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Data
Analytics
Platforms
Key Dimensions GOING BIG

3. 3Copyright © 2011, SAS Institute Inc. All rights reserved.
Finding treasures in unstructured data
like social media or survey tools
that could uncover insights
about consumer sentiment
Mine transaction databases
for data of spending patterns
that indicate a stolen card..
Leveraging historical data
to drive better insight into
decision-making
for the future
Analyze massive
amounts of data in
order to accurately
identify areas likely to
produce the most
profitable results
FORECASTING
DATA MINING
TEXT ANALYTICS
OPTIMIZATION
STATISTICS
ADVANCED ANALYTICS
INFORMATION
MANAGEMENT
Copyright © 2011, SAS Institute Inc. All rights reserved.

4. Copyright © 2012, SAS Institute Inc. All rights reserv ed.
THE ANALYTICS LIFECYCLE
IDENTIFY /
FORMULATE
PROBLEM
DATA
PREPARATION
DATA
EXPLORATION
TRANSFORM
& SELECT
BUILD
MODEL
VALIDATE
MODEL
DEPLOY
MODEL
EVALUATE /
MONITOR
RESULTS
Domain Expert
Makes Decisions
Evaluates Processes and ROI
MANAGER
Model Validation
Model Deployment
Model Monitoring
Data Preparation
IT SYSTEMS /
MANAGEMENT
Data Exploration
Data Visualization
Report Creation
ANALYST
Exploratory Analysis
Descriptive Segmentation
Predictive Modeling
DATA MINER /
STATISTICIAN

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India has become the ultimate lab for digital
identification technology. No country has
ever tried to collect this much information
in this short a period of time
- Tarun
Wadhwa
Data
UID Registrations as of June
2013

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7. Copyright © 2012, SAS Institute Inc. All rights reserv ed.
$- $20,000 $40,000 $60,000 $80,000 $100,000
Vertica
Teradata
Greenplum
Oracle
Microsoft PDW
Hadoop
Today 2009
$-
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
COST PER GIGABYTECOST PER TERABYTE
COST OF STORAGE, MEMORY, COMPUTING
In 2000 a GB of Disk $17 today < $0.07
In 2000 a GB of Ram $1800 today < $1
In 2009 a TB of RDBMS was $70K today < $ 20K
Trends in Platforms

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DATA VISUALIZATION

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MINARD’S VISUAL DEPICTION

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PATH VISUAL ANALYTICS
“Visual Analytics is the science
of analytical reasoning
supported by interactive visual
interfaces.” -- Cook 2005

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WHAT IS SAS
VISUAL ANALYTICS
APPROACHABLE ANALYTICS BUILT RIGHT IN.
• Easy Analytics: Find Fast Answers to Your Toughest Questions.
• Any skill level – Ask toughest questions, answer with compelling visualizations
without having to learn new skills or engage IT
• Don't Just See It – Understand It with "what does it mean" pop-ups, explained in
everyday business terms that all users can understand
• Create calculated measures can and add to any visualization.
• Easy-to-use capabilities that take the complexity out of forecasting –
• Forecasts can be generated on the fly with most appropriate forecasting algorithm for specific
data is automatically selected.
• View can be saved as report packages to share with other advanced data
exploration users in Web reports, images or SAS mobile apps.
Next, what SAS VA can do for you…

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DEMO
• http://data.gov.in/ -- Production 2001-2010
•
• http://agmarknet.nic.in/ -- Onion pricing
•
• http://www.dogr.res.in/ ( Production data for 2011-12
and 2012-13)