The document discusses the growing importance of business analytics as a key competitive advantage, highlighting the challenges and opportunities presented by big data. It outlines the analytics lifecycle and the need for advanced analytics tools to extract insights from vast amounts of unstructured data. Additionally, it addresses the trends in data storage costs, indicating significant reductions in the price of storage, memory, and computing over the years.

1. THE FUTURE OF ANALYTICS IS HERE
Deepak Ramanathan
Information Management – Asia Pacific (North)
Copyright © 2011, SAS Institute Inc. All rights reserved. 1

2. Copyright © 2011, SAS Institute Inc. All rights reserved. 2

3. Business Analytics is the #1 technology area
to gain competitive edge in the years ahead.
- IDC survey of 1,000 CIOs / Executives, 2/11
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4. GOING BIG Key Dimensions
Analytics
Data
Platforms
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5. BIG DATA SIZE
Source: IDC Digital Universe Study, sponsored by EMC, May 2010 Copyright © 2011, SAS Institute Inc. All rights reserved.

6. OUR
PERSPECTIVE
WORD OF THE DAY
Yottabyte
The yottabyte (derived from the SI prefix yotta - ) is
a unit of information or computer storage equal to
one septillion (one long scale quadrillion or
1024) bytes (one quadrillion gigabytes). The unit
symbol for the yottabyte is YB.
Copyright © 2011, SAS Institute Inc. All rights reserved.

7. OUR
PERSPECTIVE
Big Data is RELATIVE not ABSOLUTE
Big Data (Noun)
When volume, velocity and variety of data exceeds an
organization’s storage or compute capacity for accurate
and timely decision-making
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8. THRIVING IN THE BIG DATA ERA
VOLUME
VARIETY
DATA SIZE
VELOCITY
VALUE
TODAY THE FUTURE
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9. GOING BIG Key Dimensions
Analytics
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10. ADVANCED ANALYTICS
TEXT ANALYTICS
Finding treasures in unstructured data
like social media or survey tools
FORECASTING
that could uncover insights
Leveraging historical data about consumer sentiment
to drive better insight into
decision-making
for the future
INFORMATION
MANAGEMENT
OPTIMIZATION
Analyze massive
DATA MINING amounts of data in
Mine transaction databases order to accurately
for data of spending patterns identify areas likely to
that indicate a stolen card.. produce the most
profitable results
STATISTICS
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11. THE ANALYTICS LIFECYCLE
IDENTIFY /
FORMULATE
BUSINESS EVALUATE / PROBLEM BUSINESS
MANAGER MONITOR DATA ANALYST
RESULTS PREPARATION
Domain Expert Data Exploration
Makes Decisions Data Visualization
Evaluates Processes and ROI Report Creation
DEPLOY
MODEL DATA
EXPLORATION
IT SYSTEMS / DATA MINER /
MANAGEMENT VALIDATE STATISTICIAN
MODEL TRANSFORM
Model Validation & SELECT Exploratory Analysis
Model Deployment BUILD
Descriptive Segmentation
Model Monitoring MODEL Predictive Modeling
Data Preparation
Copyright © 2011, SAS Institute Inc. All rights reserved.

12. GOING BIG Key Dimensions
Platforms
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13. Trends in Platforms
$20
$18
Hadoop
COST PER TERABYTE $16 COST PER GIGABYTE
Microsoft PDW $14
$12
Oracle
$10
Greenplum $8
Teradata $6
$4
Vertica $2
$-
$- $20,000 $40,000 $60,000 $80,000 $100,000
Today 2009
COST OF STORAGE, MEMORY, COMPUTING
In 2000 a GB of Disk $17 today < $0.07
In 2000 a GB of Ram $1800 today < $1
In 2009 a TB of RDBMS was $70K today < $ 20K
Copyright © 2011, SAS Institute Inc. All rights reserved.