The document discusses the importance of data analytics for strategic decision-making across various industries, emphasizing the need for accurate forecasting and predictive modeling to enhance business efficiency. It highlights the achievements of companies like Maruti Suzuki and an energy distributor in utilizing analytics for improved customer insights and energy demand predictions, respectively. Additionally, it addresses challenges organizations face regarding data access and quality, underscoring the significance of data as a strategic asset for informed decision-making.

1. UNLOCKING THE STRATEGIC VALUE
OF YOUR DATA
NIRLAP VORA, PRACTICE MANAGER – INFORMATION MANAGEMENT
FEBRUARY 27, 2014
CIO SUMMIT, PUNE
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

2. EIGHT LEVELS OF ANALYTICS
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

3. Competitive
Advantage
Optimise
What is the best that can happen?
What will happen next?
Predict
What if these trends continue?
Why is this happening?
Alerts
Raw
data
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
Clean
data
Standard
reports
Ad hoc
reports
Query
drill down
Forecast
Statistical
Analysis
What actions are needed?
Where exactly is the problem?
How many, how often, where?
Degree of Intelligence
What happened?

4. DEPARTMENT OF
ECONOMICS & STATISTICAL ANALYSIS
STATISTICS
Empowered to create expertise in analytics
and information management so as to create
decision support system in times to come.
The savings in time that we see today to
analyze and generate reports clearly
indicates that in long term, considerable
resources will be saved from the userfriendly and effective system.
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

5. ENERGY
DISTRIBUTOR IN FORECASTING
INDIA
Accurate forecasting of energy demand for
minimal UI charges. Automate forecasting
process. Successfully being used to forecast
energy demand at 15 minute intervals.
Improved accuracy up to 98.7%.
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

6. MARUTI SUZUKI PREDICTIVE MODELING
Developed a comprehensive unified view of
the customer across different sources.
Reduced redundancies in the customer
database, leading to optimization of
marketing spend and enabling opportunities
to cross and upsell.
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

7. LEADING CEMENT
OPTIMIZATION
GROUP
Provided tremendous visibility into our
transportation costs and enabled us to
analyze and segregate profitable routes
from non-profitable ones. Manage a complex
shipping matrix that involves shipping
product to major markets, from plants across
the country, using various modes of
transportation. Better margins through
improved logistics for operations research
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

8. ANALYTICS
TEXT ANALYTICS
Discover relevant themes and
relationships in social media, call
notes and email for deeper insights
and improved business
management
FORECASTING
Leveraging historical time
series data to drive better
insight into decision-making
for the future
INFORMATION
MANAGEMENT
OPTIMIZATION
Make appropriate
business decisions by
understanding
dynamics and utilize
resources the best way
DATA MINING
Understand and find
relationships in data to make
accurate predictions about
the future
FOUNDATION
ANALYTICS
Copyright © 2014, SAS Institute Inc. All rights reserved.
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

9. IMPACT SPANS
THE ENTIRE
ORGANIZATION
Trusted, analytical-based decisions are needed across the organization
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

10. DATA AS A STRATEGIC ASSET
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

11. DATA AS A
STRATEGIC ASSET
THIS IS WHAT WE HEAR FROM SENIOR EXECUTIVES
Executives expressing
frustration over the lack
of ability to access or
share data?
Time-to-delivery
exacerbated due to
difficulty finding, accessing,
or creating information?
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
A highly-visible project
been compromised due to
poor quality or unavailable
data
Various organizations
making different or
contradictory decisions
about the same data?
There a single
organization, person, or
group that is impeding
progress because they
won’t share data
When asked if they
trust the data they use,
most people would say no

12. THERE ARE CHALLENGES …
BUSINESS
PROBLEM
BUSINESS
DECISION
80%
Preparing
to
solve the problem
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
20%
Solving
the
problem

13. SAS DATA COMPREHENSIVE CAPABILITIES COVERING
MANAGEMENT THE END-TO-END DATA LIFECYCLE
Data Governance
Data Integration
Data Quality
Master Data
Management
Enterprise Data Access & Event Streaming
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
Data
Federation

14. WHAT DATA
MANAGEMENT HELPS KEY BUSINESS DRIVERS
YOU ACHIEVE
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

15. DATA MANAGEMENT
SAS IS WORKING TO CHANGE THE EQUATION…
BUSINESS
PROBLEM
BUSINESS
DECISION
20%
Preparing
to solve the
problem
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
80%
Solving
the
problem

16. SAS® VISUAL
ANALYTICS
A SINGLE SOLUTION
EXPLORE
DISCOVER
DESIGN
DELIVER
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
REPORT
WHAT?
VISUAL
ANALYTICS
DISCOVER
WHY?

17. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

18. SAS® VISUAL
ANALYTICS
DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
Central Entry Point
Integration
DATA PREPARATION
EXPLORER
• Monitor SAS® LASR™
Analytic server
• Load and join data
• Create calculated
columns
• Perform ad-hoc analysis
and data discovery
Role-based Views
DESIGNER
• Create dashboard style
reports for web
or mobile
IN-MEMORY ANALYTICS ENGINE
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
MOBILE BI
• Native iOS application
that delivers interactive
reports created in the
designer

19. DEMO
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

20. DATA AS AN ASSET A KEY POINT
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

21. BUSINESS
KEY TAKEAWAY
ANALYTICS
“Infuse confidence in every decision and
seize opportunities to be more proactive
and innovative with SAS Business
Analytics”
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

22. THANK YOU
CONTACT US: MAHESH.BANGERA@SAS.COM
C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .