Altibox Case-foredrag på SocialSør arrangert av OMG.
Hemmeligheten bak Altibox’ SoMe-suksess
Ingredienser til suksess:
- 1 stk. strategi
- En håndfull ildsjeler
- 1 stk. verktøy for benchmark og analyse
- 1 stk. månedlig KPI-sett
- 1 stk. team ala Altibox KS247
- En håndfull produktutviklings Communities
- 100 % topplederforankring
- Kanalvalg, mengde etter eget ønske
- Innhold, mengde etter eget ønske
Altibox Case-foredrag på SocialSør arrangert av OMG.
Hemmeligheten bak Altibox’ SoMe-suksess
Ingredienser til suksess:
- 1 stk. strategi
- En håndfull ildsjeler
- 1 stk. verktøy for benchmark og analyse
- 1 stk. månedlig KPI-sett
- 1 stk. team ala Altibox KS247
- En håndfull produktutviklings Communities
- 100 % topplederforankring
- Kanalvalg, mengde etter eget ønske
- Innhold, mengde etter eget ønske
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
This is a presentation I delivered on September 23, 2010 in Toronto...at the Fall Education Conference and Annual General Meeting event jointly hosted by Keal Technology and the Canadian Signassure/sigXP User (CSU) Group.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
Squiz and Funnelback Scotland Seminar May 2013Squiz
This is the presentation from the Squiz and Funnelback Scotland Seminar in May 2013. We discussed the latest key trends in web experience management and search , including responsive web design, social media and content - all illustrated with case study success stories.
For more info please do contact us at: http://www.squiz.net/uk/contact
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
This is a presentation I delivered on September 23, 2010 in Toronto...at the Fall Education Conference and Annual General Meeting event jointly hosted by Keal Technology and the Canadian Signassure/sigXP User (CSU) Group.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
Squiz and Funnelback Scotland Seminar May 2013Squiz
This is the presentation from the Squiz and Funnelback Scotland Seminar in May 2013. We discussed the latest key trends in web experience management and search , including responsive web design, social media and content - all illustrated with case study success stories.
For more info please do contact us at: http://www.squiz.net/uk/contact
Målrettet kommunikasjon i sosiale medier Confex Digital Marketing 10. desem...Christian Kamhaug
Hvordan jobbe målrettet med kommunikasjon i de viktigste sosiale mediene.
Innlegg på Confex Norges konferanse Digital Marketing, Bjørvika Konferansesenter 10. desember 2013
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elizabeth Buie - Older adults: Are we really designing for our future selves?
SAS og Sosiale Medier for BI
1. ”SAS – you rock”
Social Media the SAS way
Christian Kamhaug @ckamhaug
Head of Social Media
SAS Corporate Communications
twitter.com/SAS | facebook.com/SAS | youtube.com/flySAS
3. “In the old days, someone might have a
bad customer experience and tell 10
people. But now, with the rise of blogs,
MySpace and Facebook, that person might
be able to tell 10,000 people. This totally
changes the dynamic, and importance, of
customer experience.”
Bruce Temkin, vp/principal analyst at Forrester Research
Source: Forrester “The Customer Experience Index 2007”, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html,
Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
4. What is social media?
• Social Media is the use of
technology – on online or
mobile platforms – that allows
end users to engage in multi-
directional conversations in or
around the content on the
website
5. Nye medievaner
• I Norge bruker vi media 90 min mer pr dag
• 30% av den tiden brukes på sosiale medier
• ALT er knyttet til sosiale medier
6.
7.
8.
9.
10.
11.
12. The BIG kahuna
• Mer enn 800 millioner brukere globalt
• Hver 12. person på kloden!
• Verdens tredje største“land”
• Mer enn 9 millioner aktive brukere i Skandinavia
– Norway: 2,5 million monthy users
– Norway: 1,5 million daily users
• Mer enn 200 millioner bruker Facebook på mobil
13. SAS Social Media objectives
All communication within the social media arena shall
support SAS business strategy & brand promise.
1. Decrease negative mentions in online conversations.
2. Make excellent branded content that tells our story and make it
visible and sharable.
3. Establish SAS as an active and trustworthy company in online
conversations.
4. Increase the traffic to our commercial web sites with the
objective to convert traffic to customers.
5. ….and provide excellent customer service
16. United Breaks Guitars
• United broke his guitar
• Did not take responsibility
• David wrote a song
• Did a video & posted on YouTube
• 500.000 views in three days
• Now more than 12 million!
29. Vulcano Ash Cloud: Crisis Situation
• 16 april – all flights in Northern Europé cancelled
• Disruption response organsiation, ”DRO” established
• Chairman: Chief Commercial Officer & represantatives from
all parts of SAS e.g. Operations, Customer Relations &
Communication.
• DRO meetings several times a day regarding the traffical and
commercial situation.
• Daily reports & prognoses from Eurocontrol, Metoffice &
other authorities.
• Flight information & status regarding the ash cloud changes
by the hour.
30. The team
• Establoished ad-hoc in onw day
• 15-20 colleagues from fra
– Communications
– eCommerce
– Marketing
– EuroBonus
– Human Resources
– Customer Relations
• Focus: Help our customers
• Channels:
– FB, Twitter, flysas.com, SMS
31. Ashcloud
• More than 17.000 new fans in one week
• More than 5.000 questions posted
• 99% answered within 5 minutes
• SAS message displayed more than 1 million times
• Used off-line channels as well as online to contact pax
• 20 editors online 05:00 – 02:00 every day!
32. “SAS – you rock!”
• Miriam was returning to the USA
– Flight operated from Oslo – bus from
Stockholm.
– Miriam wrote on FB that she wouldn’t reach
the bus on time
– SAS FB team called the bus and held it back
for her
– On FB she wrote: “SAS – you rock”
• Two pregnant women stuck in Spain
were contacted via FB by SAS sales in
Spain and were put on the fist flight
home
34. How we communicate
• Consistent messages through all channels
• Folksy & charming
• Try some humor!
• Drop no hooks – bite no hooks
• Answer everything – positive as well as negative
• Write only what you know
– “I don’t know” is ok!
• Be personal and care!
35. What to look for in your team
• Wide knowledgebase
• A big network within the company
• Can-do attitude
• Enthusiasm
• Commercial thinking
• Common sense
36. Success?
• Enormous increase in number of fans
– Nice, steady growth with limited “unlikes”
• Positive media attention – primarily in Scandinavia
• SAS went from an index 40 to 90 measured for “caring” in online
conversations
• Internal enthusiasm in an extreme situation
• A new understanding among top-management for social media
• A framework for how to deal with future crisis
– Swedish pilot-strike
– Norwegian security controllers strike
– Snow chaos in London
39. Social Media as a hub Corporate
Communications
HR
Operations Cust omer
Contact
Customer Social Marketing
Relations
Media
Online
Product Sales
Development
EuroBonus
40. Facebook monitoring today
Internet
Support Day-to-day replies
Corporate
Communications
Status updates
& news
Expert
Team Functional experts
41. SAS on Facebook
• Mer enn 112.000 “fans”
• Hva snakker folk om?
– EuroBonus
– Bagasje
– Gode opplevelser med SAS
– Priser
– Nye destinasjoner
42.
43.
44. What we give back!
• Customer service every day 08:00 – 22:00!
• News & offers
• Job openings
• Travel tips
• New Scanorama every 1st of the month
• Flashback Friday every Friday
• Live video streaming and photos from events
50. SAS Facebook stats - 110 556 “fans”
1. Norway
2. Sweden 70%
4 3. Denmark
3
4. UK
2 1 – Ashcloud I
2 – Snow problems London 5. USA
3 – Ashcloud II
1
4 – SAS Tattoo 6. Poland
7. Japan
8. Germany
9. Finland
10. Spain
11. Italy
12. Greece
13. Thailand
14. France
15. Indonesia
16. Turkey
17. Mexico
18. Ireland
Source: Facebook Insights / 06JUN11 63% 19. India
51. SAS Facebook survey 2011
Are you more or less satisfied with SAS after following SAS on Facebook
Much less satisfied
Somewhat less satisfied
Much more satisfied
Same as before
64% MORE satisfied
Somewhat more satisfied
77% are EuroBonus members
52.
53. 100.000 fans!
• Saturday 27AUG 19:19
• 9 days later at Lucky 7
Tattoo in Oslo
• Got attention in print
media & radio in Norway,
Sweden & Denmark as
well as in social media
55. The results
• Launched 01SEP
• Over 2 million via Twitter within 65 min
• The Love-link was spread by at least 1000 people on Facebook,
estimate reach of 200,000 users
• Over 100,000 visitors via Facebook
• Incorporated into SAS’ own Facebook page, 95% positive/neutral
comments
• Over 500,000 unique visitors to the SAS Love-site
• Over 350,000 votes
• Over 300 couples from all over the world
• Turned into a blog once compeition closed
Anders Lindström/STODP-M
56. And the winner is…
• Over 150 million worldwide heard or read of the
campaign via social media, TV, online media, radio,
print media, bloggers, etc.
• Overwhelming amount of media coverage, 99.9%
positive
• Coverage includes: BBC, Time, ABC, CNN, AFP, The
Sun, The Independent, Politiken, Sunrise, Yahoo!, etc.
• $1 million in media coverage in US alone
• Significantly raised the awareness of SAS positively in
international areas; increase in bookings
• No or minimum marketing spend
• PR value to date: approx. 50 million SEK! (€5.6M)
• Return on investment over x1000
Anders Lindström/STODP-M
57. SAS future in Social Realtions
• First we listended
Listen
• Then we engaged the
community
• Now we plan to involve Engage
our 110.000 fans
• 110.00 fans can’t be Involve
wrong, right?
• Use the community to get
feedback and ideas to
improve the SAS product
58. “It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.
They went out and happened to things.”
– Leonardo da Vinci
58
59. SOMMERFLYET2012
• Hvor skal vi fly i sommer?
• Foreslå en destinasjon!!
• 800 forslag på én uke
• Mer enn 160 destinasjoner
• Avstemningen starter i dag
• Ruten flys i juni-juli 2012
• Vinneren får være med på
åpningsturen
60. Contact me – any time!
• chk@sas.se
• +47 95 71 55 77
• twitter.com/ckamhaug
• facebook.com/ckamhaug
• no.linkedin.com/in/ckamhaug
• gowalla.com/Ckamhaug
• blogg.scanair.no
LAST NED 0,- bit.ly/SAS_BI_20OCT