Product hunt france - Complete meetup @ numa - 07092016

1. How to make a successful Launch on Product Hunt?
September 7th, 2016
NCE MADE IN FRANCE

2. MADE IN FRANCE
#PHParis@producthunt_fr
• Timothée Le Quesne, CEO @ Energysquare
• Marwann Al Saadi, Marketer @ Hellojam & ex-Head of Growth @ Birdly
• Adrien Montcoudiol, Growth Marketing Advisor & co-Founder @ Mangrove
----------
Friendly chats, pizzas & beers 🍕🍻

3. E MADE IN FRANCE
#PHParis@producthunt_fr
MADE IN FRANCE
#PHParis@producthunt_fr

4. PRODUCTHUNT
IN A
KICKSTARTER
CAMPAIGN

5. WHAT WE WANT TO CHANGE ///
5 /// energysquare - The new wireless charger /// 09/2016
• Low battery symbol at the end of the day
• The lack of convenience in current charging solutions

6. CURRENT USE ///
6 /// energysquare - The new wireless charger /// 09/2016
• Most of the time
our devices are
laid on inert
surfaces : tables,
nightstand, etc…

7. ENERGYSQUARE TECHNOLOGY ///
7 /// energysquare - The new wireless charger /// 09/2016
• a sticker plugged in
your device
• a pad connected
to an outlet
+

8. ENERGYSQUARE TECHNOLOGY ///
8 /// energysquare - The new wireless charger /// 09/2016
Patented conductive
charging technology

9. 9 /// energysquare - The new wireless charger /// 09/2016
Square Two : up to
6 devices charging
at the same time
OUR PRODUCTS ///
Square One : up to
4 devices charging
at the same time

10. CONTEXT ///
10 /// energysquare - The new wireless charger /// 09/2016
• We had just launched a campaign two days before
• Strong start but slowing down
• Mission of the day: get more backers
• I already had a PH account

11. LAUNCH ///
11 /// energysquare - The new wireless charger /// 09/2016
• Campaign posted at ~11am
• Just a Gif :
• And a short “creator post”

12. LAUNCH ///
12 /// energysquare - The new wireless charger /// 09/2016
• Immediately shared the news to 3 networks: NUMA, Paristech Entrepreneurs, Friends&Familly
• 40 UpVotes in 20 minutes
• Trending right now
• #1 in Tech
• Top 3 in Today’s popular
• US wakes up
• Natural traffic : 200+ UpVotes in ~4 hours
• Nothing left to do but answering questions

13. RESULTS ///
13 /// energysquare - The new wireless charger /// 09/2016

14. LESSONS LEARNED ///
14 /// energysquare - The new wireless charger /// 09/2016
• Answer fast to comments
• Launch early in the day
• The 1st hour is key
• Use your networks
• If you can, use a Gif
• Work your tagline

15. WHY I LOVE PRODUCTHUNT ///
15 /// energysquare - The new wireless charger /// 09/2016
• Direct link with Hunters
• Community of tech enthusiasts
• Participating community
• New ideas & contacts
• Press
• PH Team available and receptive

16. THANK
YOU.
timothee
@energysquare.co

17. Q&A
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr

18. E MADE IN FRANCE
#PHParis@producthunt_fr

19. September 2016
Birdly - @MarwannAS
How to make a successful launch on Product Hunt?

20. Summary
1. What’s Birdly?
2. Product Hunt Launches
3. Startup Side Projects
4. Recommendations

21. The bridge between and

22. Birdly
ANALYTICS
Receive smart info &
schedule customized
reports
CUSTOMER INFO
Access customer data
through Slack
SMART ALERTING
Get warned when
something abnormal
happens
TEAM MOTIVATION
Celebrate closed deals
& make business more
transparent.

23. Our first Product Hunt Launch

24. When we launched

25. 200
teams
Results
6.5k
visits
645+
upvotes

26. Launch Preparation
RESPECT
Hunters are humans...
PREPARATION
Launch time, tagline,
landing page, special
offer...
ENGAGEMENT
Reach out to Numa
alumni, Slack
communities, answer
comments, ask for
help...
TIMING
Surf trends, launch
when the topic is still
hot...

27. Product Hunt Trends (simplified)
iOS
Keyboards
Emojis
Slack Bots
Curated
Directories
Messenger
Bots
Pokémon GoBirdly

28. Reproducing our success
Creating “Backdoors” to our main product

29. Reproducing our success
Pulling strings? Not useful enough?

30. So what did we do instead ?

31. Side Projects as the new marketing

32. Giving back to the Product Hunt Community
Useful Trendy
Next
Launch

33. 6.3k
upvotes

35. 500
leads
Results
20k
visits
1.1k
upvotes
250
teams
15
articles

36. PR

37. 3.2kupvotes
835upvotes
528upvotes
1.2kupvotes

39. In a nutshell
Be Useful
to the PH
Community
Engage
people from
the start
Timing is
key

40. THANKS!
Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph

41. Q&A
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr

42. E MADE IN FRANCE
#PHParis@producthunt_fr

43. Adrien Montcoudiol
Growth Marketing Advisor & co-Founder @ Mangrove
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr

44. Q&A
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr

45. E MADE IN FRANCE
#PHParis@producthunt_fr
MADE IN FRANCE
#PHParis@producthunt_fr