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Promoting Maine Tourism


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Norm Forgey from Maine Day Trip shared with SMBME how he uses social media and his blog to promote his services and the state of Maine.

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Promoting Maine Tourism

  1. 1. ~Promoting Maine Tourism~ Maine Day Trip’s Blog and Social Media
  2. 2. Background <ul><li>Maine Day Trip incorporated 2007 </li></ul><ul><li>Joined Convention & Visitor Bureau </li></ul><ul><li>Joined Chamber of Commerce </li></ul><ul><li>Joined Maine Tourism Association </li></ul><ul><li>Advertisements – Newspaper, Magazine </li></ul><ul><li>Maine Visitors Channel – 2 minute video </li></ul><ul><li>Launched web site </li></ul>
  3. 3. 2008 <ul><li>Maine Office of Tourism </li></ul><ul><ul><li>Tourism Questionnaire </li></ul></ul><ul><ul><ul><li>67% used the internet to plan their trip to Maine </li></ul></ul></ul><ul><ul><ul><li>82% used the internet to determine what to do </li></ul></ul></ul>
  4. 4. 2009 <ul><li>Value of Internet Marketing </li></ul><ul><ul><li> </li></ul></ul>
  5. 5. Target Market <ul><li>Cruise Ship Passengers </li></ul><ul><ul><li>Travel Agents, Web Site, Visitor’s Bureau </li></ul></ul><ul><li>Tourist and Corporate Visitors </li></ul><ul><ul><li>Air </li></ul></ul><ul><ul><li>Amtrak </li></ul></ul><ul><ul><li>Bus </li></ul></ul><ul><li>Hotel, Inns, B&B Guests </li></ul>
  6. 6. Expanded Mkt <ul><li> </li></ul><ul><ul><li>– Winner Nov 2007 </li></ul></ul><ul><li> </li></ul>
  7. 7. Blog – 3/2008
  8. 8. Blog <ul><li>Inform </li></ul>
  9. 9. Blog <ul><li>Photos </li></ul>
  10. 10. Blog <ul><li>Video </li></ul>
  11. 11. Blog <ul><li>Personal </li></ul>
  12. 12. Social Media <ul><li>LinkedIn </li></ul><ul><ul><li>Norman Forgey </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Norm Forgey </li></ul></ul><ul><ul><li>Maine Day Trip </li></ul></ul>
  13. 13. Twitter <ul><li>MaineDayTrip </li></ul><ul><ul><li>Bio: Private sightseeing tours with Norm Forgey's Maine Day Trip </li></ul></ul><ul><li>DayTripNation </li></ul><ul><ul><li>Bio: Add your state's favorite sightseeing destinations! </li></ul></ul>
  14. 14. Next? <ul><li>Value added tourist information </li></ul><ul><li>Customized tour pdf documents </li></ul><ul><ul><li>Templates assembled based on requests </li></ul></ul><ul><ul><li>Blog like </li></ul></ul><ul><ul><li>Twitter like </li></ul></ul>
  15. 15. <ul><li>Norm Forgey </li></ul><ul><li>Maine Day Trip </li></ul><ul><li>110 Marginal Way #139 </li></ul><ul><li>Portland, Maine 04101 </li></ul><ul><li>207.838.5275 </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>