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History and
Evolution of SAP
BY
AJAL JOSE AKKARA
EPGPKC052
IIM - KOZHIKODE
SAP stands for Systems, Applications
and Products (Systeme,
Anwendungen und Produkte in the
original German) in Data Processing,
this definition turns you towards a
fact that SAP creates a common
centralised database for all the
applications running in an
organization.
EVOLUTION
 SAP, started in April 1st 1972 by five former IBM
employees in Mannheim, Germany, states that it
is the world's third-largest independent software
vendor. It started with a vision: to develop
standard application software for real-time
business processing. They wanted to develop and
market a standard enterprise software which
would integrate all business processes, because
they had noticed that client after client was
developing the same or very similar computer
business programs which though were not really
integrated with each other.
Five former IBM employees
1. Dietmar Hopp
2. Hans – werner hector
3. Hosso Plattner
4. Klaus Tschira
5. Claus Wellenreuther
SAP R/1 -
The first version of SAP's flagship
enterprise software was a financial
Accounting system named R/1. 
SAP R/2 - 
This was replaced by R/2 at the end of the
1970s. SAP R/2 was in a mainframe based business
application software suite that was very
successful in the 1980s and early 1990s. It was
particularly popular with large multinational
European companies who required soft-real-time
business applications, with multi-currency and
multi-language capabilities built in. 
SAP R/3 & SAP R/3 Enterprise - 
SAP R/3 was officially launched on 6
July 1992. With the advent of
distributed client-server computing
SAP AG brought out a client-server
version of the software called SAP R/3
(The "R" was for "Real-time data
processing" and 3 was for 3-tier).
As a result of marketing changes and changes in
the industry, other versions of SAP have been
released that address these changes. The first
edition of mySAP ERP (SAP ERP) was launched in
2003 and bundled previously separate products,
including SAP R/3 Enterprise, SAP Strategic
Enterprise Management (SEM) and extension sets.
The SAP Web Application Server was wrapped
into NetWeaver, which was also introduced in
2003.
mySAP
1. SAP not clear on value they are of feeling
2. Inconsistent messaging
3. Decentralized Marketing
 To transform SAP from
Product driven company
to
Market driven company
Customers perceptionCustomers perception
Outdated
Breaking the typical German mindset
Hired an American (germans usually hire germans )
Martin Homolish from Sony as new Global CMO
(note: Martin Homolish Now CMO of hp)
1. Communicating the brand
2. Aligning the organization
3. Leveraging the brand against
changing business objectives

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SAP

  • 1. History and Evolution of SAP BY AJAL JOSE AKKARA EPGPKC052 IIM - KOZHIKODE
  • 2. SAP stands for Systems, Applications and Products (Systeme, Anwendungen und Produkte in the original German) in Data Processing, this definition turns you towards a fact that SAP creates a common centralised database for all the applications running in an organization.
  • 3. EVOLUTION  SAP, started in April 1st 1972 by five former IBM employees in Mannheim, Germany, states that it is the world's third-largest independent software vendor. It started with a vision: to develop standard application software for real-time business processing. They wanted to develop and market a standard enterprise software which would integrate all business processes, because they had noticed that client after client was developing the same or very similar computer business programs which though were not really integrated with each other.
  • 4. Five former IBM employees 1. Dietmar Hopp 2. Hans – werner hector 3. Hosso Plattner 4. Klaus Tschira 5. Claus Wellenreuther
  • 5. SAP R/1 - The first version of SAP's flagship enterprise software was a financial Accounting system named R/1. 
  • 6. SAP R/2 -  This was replaced by R/2 at the end of the 1970s. SAP R/2 was in a mainframe based business application software suite that was very successful in the 1980s and early 1990s. It was particularly popular with large multinational European companies who required soft-real-time business applications, with multi-currency and multi-language capabilities built in. 
  • 7. SAP R/3 & SAP R/3 Enterprise -  SAP R/3 was officially launched on 6 July 1992. With the advent of distributed client-server computing SAP AG brought out a client-server version of the software called SAP R/3 (The "R" was for "Real-time data processing" and 3 was for 3-tier).
  • 8. As a result of marketing changes and changes in the industry, other versions of SAP have been released that address these changes. The first edition of mySAP ERP (SAP ERP) was launched in 2003 and bundled previously separate products, including SAP R/3 Enterprise, SAP Strategic Enterprise Management (SEM) and extension sets. The SAP Web Application Server was wrapped into NetWeaver, which was also introduced in 2003. mySAP
  • 9. 1. SAP not clear on value they are of feeling 2. Inconsistent messaging 3. Decentralized Marketing
  • 10.  To transform SAP from Product driven company to Market driven company
  • 12. Breaking the typical German mindset Hired an American (germans usually hire germans ) Martin Homolish from Sony as new Global CMO (note: Martin Homolish Now CMO of hp)
  • 13. 1. Communicating the brand 2. Aligning the organization 3. Leveraging the brand against changing business objectives