Living Styles Monitor 2016

1. Living Styles Monitor
2016

2. Interior design and decoration
stays an important factor in
2016

3. Attach great
importance to the
design and
decoration of
their house.
76% 68%
Have recently, or
will soon change
or renew the
design of one of
their rooms

4. Prefered main interior styles
20%
21%
32%
38%
60%
Classic
Eclectic
Rural
Contemporary modern
Contemporary classic

5. Top 5 most popular interior substyles
LONG ISLAND
WARM & COSY
DUTCH CHIC
DECO STYLE
SOBER RURAL

6. Eclecticism is on the rise
64% say they like more
than 3 substyles
Growing amount of different
home&deco magazines being
bought
0
1
2
3
4
5
6
2012 2016
Belgium
The Netherlands

7. We offer the highest reach
in Home & Deco

8. Interested in the full story?
Contact us:
Annelies Vancoillie
+32 15 67 85 67
annelies.vancoillie@sanoma.com
Philippe Coppens
+32 15 67 85 01
philippe.coppens@sanoma.com