Creative formulas in a magazine are ads that diverge from standard ad pages. They can come in all forms. From a folder or glued sample to a cover ribbon or chalk paper.

1. Creative
Formulas

2. What are
creative
formulas
Creative formulas in a magazine are ads
that diverge from standard ad pages.
They can come in all forms. From a
folder or glued sample to a cover ribbon
or chalk paper.

3. Why creative
formulas?
Stand out from the crowd and give your
brand more exposure.
• 63% of all readers use discount
coupons
• 95% of all readers open up a gatefold
to see the full ad
• 96% of all readers take off a sample
• 99% of all readers smell a scented ad
Source: Onderzoek effectiviteit Plusproposities, NL, 2008

4. 2pg outsert
with or
without
sample

5. Two-page
outsert with
gatefold

6. Double Cover

7. Coverpass
with use of
brand (cfr.
Libelle)

8. Coverpass
with die cut

9. Banderol with
sponsorships

10. Banderol in
die cut

11. Split Cover

12. Z-Cover

13. Single
Gatefold

14. Double
gatefold

15. Elastic band
on cover with
card

16. Cover ribbon
with card

17. Cover ribbon
on ad or
insert

18. Sample blister

19. Sample on
cover (with
extended
card)

20. Single or
double pop-up

21. Loose Insert

22. 2 page insert
with cut die

23. Attached
insert

24. Insert with
sample

25. Glued Card

26. 2 page insert
with
advertorial &
cling ad

27. Insert with
sample on the
side

28. Glued tab on
insert or page

29. Bookmark
(standard or
die cut)

30. Scented fan

31. Chalk Paper

32. Floating
Card

33. Filled
envelope

34. Cover sample
with
bookmark to
ad page