Geo-Target Your Content Marketing Efforts to Yield Better Search Results will cover SEO, content and social media changes in 2013, which affects how we develop hyper local content that affects overall online marketing efforts.
Geo Targeting Your Content for Better Search ResultsVictoria Edwards
Local SEO – Small and Medium Business Focus
Local search is increasingly important for businesses and their online reputations. Become a trusted local business in your market and learn how to increase customer engagement through this session.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Using Social Media + SEO to Grow and Position Your BrandCarolyn Shelby
Deck from my PubCon session on "Social Media Signals that Influence Search". In this presentation, we discuss how you can tailor your messaging and posts to maximize the value of the signals being sent from social media to the search engines. Covers keyword research, branding, best practices for Twitter, Facebook, Pinterest, and Google+
Geo Targeting Your Content for Better Search ResultsVictoria Edwards
Local SEO – Small and Medium Business Focus
Local search is increasingly important for businesses and their online reputations. Become a trusted local business in your market and learn how to increase customer engagement through this session.
Jenni Ramminger and Melissa Mathews share all the steps to building a great digital marketing campaign. Start your journey and build your campaign after seeing this presentation today. Presentation was from the 2014 Cleveland Nonprofit Marketing Summit.
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Using Social Media + SEO to Grow and Position Your BrandCarolyn Shelby
Deck from my PubCon session on "Social Media Signals that Influence Search". In this presentation, we discuss how you can tailor your messaging and posts to maximize the value of the signals being sent from social media to the search engines. Covers keyword research, branding, best practices for Twitter, Facebook, Pinterest, and Google+
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
The Relationship Between Content Marketing & SEOCarolyn Shelby
A look at how Tribune Content Agency uses SEO to make content marketing/branded content better, more sellable, and to show the client positive ROI. Presented at PubCon Vegas 2014.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
Ethical search engine optimization(http://www.seofastservices.com/business-search-engine-optimization-benefits/)focuses on relevance and organic ranking. Search engine refers to the uses of optimization strategy, techniques.
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Content is King ACCA presentation given by Mogi Marketing on SEORobert Court
Mogi Marketing made the trip from South Wales to St Asaph in North Wales to talk about Search Engine Marketing or SEO to a group of professionals brought together by the ACCA. http://www.mogimarketing.com
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
The Relationship Between Content Marketing & SEOCarolyn Shelby
A look at how Tribune Content Agency uses SEO to make content marketing/branded content better, more sellable, and to show the client positive ROI. Presented at PubCon Vegas 2014.
Finding the Sweet Spot with SEO and Social Media #SOCIALCONNicole Bullock
Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.
Are you an entrepreneur or unintentional entrepreneur trying to launch and market your business with as little money as possible? This presentation gives you an overview on how to create, brand and promote your website with as little money as possible. Covered in this presentation:
- DIY SEO
- DIY PPC
- Low Cost Web Design & Copywriting
- Low Cost Email Marketing
- and more!
Ethical search engine optimization(http://www.seofastservices.com/business-search-engine-optimization-benefits/)focuses on relevance and organic ranking. Search engine refers to the uses of optimization strategy, techniques.
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Content is King ACCA presentation given by Mogi Marketing on SEORobert Court
Mogi Marketing made the trip from South Wales to St Asaph in North Wales to talk about Search Engine Marketing or SEO to a group of professionals brought together by the ACCA. http://www.mogimarketing.com
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. In clear, nontechnical language, this SEO overview will help you understand:
- What the search engines are looking for.
- How the principle of building your site for your customers will also please the search engines.
- The latest optimization trends.
- Best practices that will make an immediate impact on your Internet presence and website profitability.
About the speaker:
Carolyn Shelby is the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune. She is an international speaker, a search engine optimization professional, and an experienced webmaster who specializes in rebuilding under-performing websites, while preserving existing links and search engine rankings.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
SEO for Business Coaches | How to generate new coaching clients through web s...Tom Buford
Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started.
Learn more at http://buildoutmarketing.com
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
White Hat SEO can help in achieving top rankings for content created by bloggers, marketers & business related websites. Use this effective technique to successfully reach top rankings for each of your blog post.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Uncovering Social Media & SEO Opportunities to Maximize Your Firm's Digital R...Becky Livingston
Presented in conjunction with Brian Swanson, Becky and Brian share tips on how firm's can leverage social media and search engine optimization (SEO) strategies in its marketing strategy. Are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? This slide deck was developed to help you:
• Discover additional inbound marketing opportunities for your firm using Google+;
• Take a deeper dive into social analytics, e.g., dark social, to help determine how clients share content; and
• Understand how Author Rank influences search engine rankings and inbound marketing.
Social Media Marketing changes daily and many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar.
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, those efforts must be integrated to develop a cohesive strategy that takes both into consideration.
In this presentation, you will gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.
Similar to Geo -Target Your Content Marketing Efforts to Yield Better Search Results (20)
Getting the Right Content You Need to Succeed in Digital MarketingVictoria Edwards
In this presentation you will learn how to build a content strategy, get buy in to develop more content for your business need, find ways to recycle your content and also tips on building your internal content marketing team.
Mindfulness in Marketing: Tips on How to Stay Sane, While Working in Social M...Victoria Edwards
Have you noticed an overwhelming feeling of fatigue in handling social media? This deck will cover what tactics and best practices you should focus on when dealing with social media and your clients. Learn on what to prioritize, what low hanging fruit you can find and what to not spend too much time on. If you want to learn how to handle managing social media in 2018 in a positive way, then this is the presentation for you.
Launching and monitoring your brand in social media should be planned out thoroughly before jumping right into it. In this presentation, you will find tips on creating your brand name, how to capture it in social, how to capture existing brand names in social and information on campaigns and creative ideas you can implement to increase community size and brand awareness.
How to Prepare & Succeed in Social Media Customer ServiceVictoria Edwards
Social Media is one a primary tool brands use nowadays to help your customers get the best support they need. It is also a big part of your search engine optimization efforts and should be taken seriously and also helps you control your brand's message.
In this presentation, you will find best practices into developing standard operating procedures, tips on setting up local and social media profiles appropriately, in addition to sharing best practices and examples of how social media responses should be executed.
Social Media Tools Used for Emergency Management Victoria Edwards
Learn best practices, tools and insights in getting your business prepared for an emergency and how you can utilize social media tools and information to get out the information you need to during times of crisis.
In this presentation you will find tips and tricks on how to educate your C-Suite on content marketing, getting buy in from employees so they develop content for you as well as best practices with blogging onboarding.
Top Challenges and Trends in Healthcare Content Marketing - Part 2Victoria Edwards
Learn what types of content marketing trends you should implement when it comes to your healthcare content marketing initiatives. Find actionable SEO and Social Media tips to help your digital marketing strategy succeed.
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
Having a blog for your business can bring so many benefits when it comes to promoting your brand, building engagement and increasing traffic to your website.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
12. What Did Hummingbird Do?
• Affected 90% of searches
worldwide
• Hummingbird allows the
Google search engine to
better do its job through an
improvement in semantic
search.
13.
14. Semantic Search
• How to better understand the
user and their intent of what
they are searching for.
15. As conversational search becomes
the norm, Hummingbird lends to
understanding to the intent of
terms used in a query.
24. What is it?
• Along with standard search results
for their query, the user will also
get a live scrolling feed of public
Google+ posts bearing the
hashtag searched for and links to
those hashtag feeds on Twitter and
Facebook.
31. “Content marketing will move
from buzzword to mature
marketing movement in 2014.
From an SEO perspective, Google
will be looking at companies that
have robust content marketing
efforts as a sign that they're the
kind of business Google wants to
support.”
~Jayson DeMers
Search Engine Watch
32. Advantages of a Good
Content Marketing Strategy
• Regular, helpful content targeted at your
audience.
• Social signals from regular sharing and
engagement.
• Freshness or signs that your site is alive and
growing.
• Increasing authority connected to your
body of work.
35. Keyword Strategy
• Where do the people live
that you’re trying to target?
• Build out keyword list (10-20)
• Core keywords + location
36. Health Insurance +
Location
• Focus on brand
Florida Blue Center Tampa
Florida Blue Center Jacksonville
• Focus on non-brand
Health insurance Tampa
Health insurance Jacksonville
41. Build Out Content
• Build out valuable content utilizing
those keywords
• Types of content
•
•
•
•
•
•
Web pages
Blogs
Whitepapers
Video
Presentations (Slideshare)
Podcasts
54. Benefits of Google Places
for Business
• Can add accurate information
• Hours of operation
• Address
• Website URL
• Category
• With targeted keywords
• Can add anchor text which can link to
your other digital assets
My name is Victoria Edwards and I work for Florida Blue as their Digital Marketing Strategist. I am in charge of content creation, management and optimization for their English and Spanish blogs. I also help build out content on their main website not only to attract the consumer, but to attract the search engines
This is where you can find me on the interwebs
When I am not working for Florida Blue, I blog for various publications and also speak at various conferences.
Today I am going to talk about how to geo target you content marketing efforts to yield better search results,
Here is an overview of what I will be talking about today, so let’s get started!
2013 was a very busy year for SEO, Content Marketing and Social Media
A lot happened last year, but the 3 things that I will cover are a brief background into algorithm updates, what changed with search for marketers and one social media update, which was hashtag search.
In 2013, there were no fewer than 15 noteworthy algorithm changes in addition to several minor updates.There were various updates to Google’s existing panda and penguin algorithms. Just to give you some background, the original Panda update was released in 2011, which was a content quality filter. The update lowered the rank of low quality sites. The next one was Penguin which happened in 2012. A year later, we saw the Penguin update, which targeted suspicious links, such as paid links or the use of link networks. Thousands of domainswere hit by these tweaks. In 2013 Penguin and Panda had their own unique updates along with another big update in 2013.
This was Hummingbird and was one of the bigger ones. People were curious how big this update was. The best way I read was think of it as a 1950’s car, removing the old engine and replacing it with a new one.
As people start to search the web as a conversation, Google tries to learn what your intent is to better serve you up content that you want.
For example, people now start to search in question form versus just typing in a brand or name.
In 2013, Google decided to enable secure searching for all users.
This means that organic traffic from Google can no longer be tracked at a keyword level. Unfortunately, we lose a lot of valuable information about our visitors because of this ‘minor’ change. In 2014, it will be more difficult to optimize your site for relevant keywords
The introduction of Hashtag Search adds another element to the SEO timelines. Google now shows hashtags from Google Plus posts and links to the hashtag feeds on Twitter and Facebook in the search results. For marketers, hastags offer branding and authority opportunities. Likewise, hashtag search again reveals the value Google places on Google Plus. With this update, it appears that alignment among digital marketing channels is more important than ever.
What does this mean for 2014?
Google likes to see that you’re consistent in your content delivery and that you’re providing unique, interesting content to your consumers.
Ask yourself questions like where do people live that you are trying to target?Build out a list of brand and non brand of around 10-20 keywodsWhat are your core keywords? Add the locations to those core keywords.What are core keywords?
For example “Florida Blue” and “Health Insurance” are core keywords.From there you can build out longer tail keywords, but adding your location in there. For example “florida blue center tampa” or “health insurance Jacksonville”
Build out various keywords sets based on your locationUse those keywords in content consistently Develop Content Around Your AudiencePersonasValue Content LocationPromote in social mediaGoogle Places for BusinessPaid AdsFacebookTwitterLinkedInPPChttp://www.r2integrated.com/news/blog/how-to-rank-locally-with-seo-strategy-tactics-measurementsContent CalendarOff page contentOn page content