SlideShare a Scribd company logo
FOR
OUR CITIES ARE GROWING AT SUCH AN ALARMING
RATE THAT THOSE WHO DON’ T KEEP UP
ARE TOSSED ASIDE AND FO RGOTTEN
THE SITUATION
235,000
CANADIANS EXPERIENCE
HOMELESSNESS IN A YEAR
$7BILLION
HOMELESSNESS COSTS
THE CANADIAN ECONOMY
THIS INCLUDES
NOT ONLY THE COST OF
EMERGENCY SHELTERS,
BUT SOCIAL SERVICES,
HEALTH CARE AND
CORRECTIONSANNUALLY
35,000
CANADIANS ARE HOMLESS
ON A GIVEN NIGHT
Stephen Gaetz, Tanya Gulliver, & Tim Richter (2014).
The State of Homelessness in Canada: 2014. Toronto: TheHomeless Hub Press.
MOST C ANADIANS HAVE A STRONG
DISTRUST FO R HOMELESS PEOPLE
Over a third of C anadians be lieve that if w e give
home less people more assistanc e they wo uld just
take advantage of it and do nothing.
6 0% be lieve that money given to home less people
will be us ed for drugs .
The Salvation Army (2011). The Dignity Project. 2011.
THE PROBLEM
WHEN WE CONSTANTLY TREAT
PEOPLE AS IF THEY ARE INVISIBLE,THEY
START TO BELIEVE THAT THEY TRULY ARE.
THE SOLUTION
WE S HARE
THE I R STO RIES
HOMELESSNESS IS A COMPLICATED
PROBLEM BUT THIS IS A SIMPLE
SOLUTION IN WORKING TOWARDS
ITS ERADICATION
STORY-TELLING FUNDRAISING SUSTAINING CHANGE
•	 Failure to te ll comp e lling a nd
engaging stories
•	 I nconsistent content genera tion
•	 I ne ffe c tive w eb site d esign
and poor b ra nd ing
•	 L a ck of ongoing initiatives
•	 No ability to donate,
even if I want to
•	 No partners,
on ly c ampaigns
•	 People give a s andwich, hear a story,
then move on
•	 People want to get involved, but la ck
the know ledge to do s o effe c tive ly
•	 No res o urc es for people to lobby
or volunte er
CONNECT
MOBILIZE
IMPACT
LOGO TEXT SANDWICH SANDWICH ELEMENTS
LOGO FORMS
FULL LOCKUP STICKER LOCKUP
EQUIP CREATIVELY SKEWED AND
SOCIALLY ENGAGED STUDENT GROUPS
TO LEVERAGE
RELEVANT MEDIUMS
GALVANIZING LOCAL BUSINESSES TO TAKE PART IN THE MOVEMENT
MENTAL HEALTH FEMALE DEVELOPMENT YOUTH MALE DEVELOPMENT
IMPACT
MEANINGFUL CHANGE
Drive people to get involved online through collective
volunteering, ongoing donation, and a empathetic mindset.
It’s not just about a sandwich.
It’s about a bed, access to mental health,
and above all, a sense of humanity.
FOR

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  • 1. FOR
  • 2. OUR CITIES ARE GROWING AT SUCH AN ALARMING RATE THAT THOSE WHO DON’ T KEEP UP ARE TOSSED ASIDE AND FO RGOTTEN
  • 4. 235,000 CANADIANS EXPERIENCE HOMELESSNESS IN A YEAR $7BILLION HOMELESSNESS COSTS THE CANADIAN ECONOMY THIS INCLUDES NOT ONLY THE COST OF EMERGENCY SHELTERS, BUT SOCIAL SERVICES, HEALTH CARE AND CORRECTIONSANNUALLY 35,000 CANADIANS ARE HOMLESS ON A GIVEN NIGHT Stephen Gaetz, Tanya Gulliver, & Tim Richter (2014). The State of Homelessness in Canada: 2014. Toronto: TheHomeless Hub Press.
  • 5. MOST C ANADIANS HAVE A STRONG DISTRUST FO R HOMELESS PEOPLE Over a third of C anadians be lieve that if w e give home less people more assistanc e they wo uld just take advantage of it and do nothing. 6 0% be lieve that money given to home less people will be us ed for drugs . The Salvation Army (2011). The Dignity Project. 2011.
  • 7. WHEN WE CONSTANTLY TREAT PEOPLE AS IF THEY ARE INVISIBLE,THEY START TO BELIEVE THAT THEY TRULY ARE.
  • 9. WE S HARE THE I R STO RIES
  • 10. HOMELESSNESS IS A COMPLICATED PROBLEM BUT THIS IS A SIMPLE SOLUTION IN WORKING TOWARDS ITS ERADICATION
  • 11. STORY-TELLING FUNDRAISING SUSTAINING CHANGE • Failure to te ll comp e lling a nd engaging stories • I nconsistent content genera tion • I ne ffe c tive w eb site d esign and poor b ra nd ing • L a ck of ongoing initiatives • No ability to donate, even if I want to • No partners, on ly c ampaigns • People give a s andwich, hear a story, then move on • People want to get involved, but la ck the know ledge to do s o effe c tive ly • No res o urc es for people to lobby or volunte er
  • 13.
  • 14. LOGO TEXT SANDWICH SANDWICH ELEMENTS LOGO FORMS FULL LOCKUP STICKER LOCKUP
  • 15. EQUIP CREATIVELY SKEWED AND SOCIALLY ENGAGED STUDENT GROUPS TO LEVERAGE RELEVANT MEDIUMS
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  • 17.
  • 18.
  • 19. GALVANIZING LOCAL BUSINESSES TO TAKE PART IN THE MOVEMENT MENTAL HEALTH FEMALE DEVELOPMENT YOUTH MALE DEVELOPMENT
  • 20.
  • 21. IMPACT MEANINGFUL CHANGE Drive people to get involved online through collective volunteering, ongoing donation, and a empathetic mindset. It’s not just about a sandwich. It’s about a bed, access to mental health, and above all, a sense of humanity.
  • 22. FOR