This document discusses different ways to promote donations from individuals and organizations. It outlines various donation opportunities including organ donation, blood donation, donations for disasters or children's causes. It then discusses reasons to donate and barriers to donating. Finally, it provides strategies for encouraging continued support through targeting high-value donors, making donations low-friction, and using social media to emotionally connect with donors.

1. HOW TO GET PEOPLE FROM
INTENTION TO DONATION
SUBMITTED BY – ISHA CHOUDHARY
(1309131039)

3. A donation is a gift given by physical or legal
persons, typically for charitable purposes
and/or to benefit a cause. A donation may take
various forms, including cash offering,
services, new or used goods including
clothing, toys, food, and vehicles.

4. WHERE
CAN WE
DONATE
• ORGAN
DONATION
• BLOOD
DONATION
• PLANNED
DONATION
• DONATION FOR
DISASTER
AFFECTED
AREAS
• DONATION
FOR
CHILDREN
• DONATION
FOR
HOSPITALS

5. WHY SHOULD WE
DONATE?
Even a small
donation has an
impact
Giving is a
question of
justice.
Giving is tax-
deductible.
Giving brings us
closer to creating the
world we would
want to live in.
Supporting a cause
can help keep you
informed about
issues of social
injustice
Giving makes us
happier

6. WHY DON’T WE
DONATE?
• I need to save money for
myself and for my family.
• Poverty can’t be solved.
• Donations don’t help the
people who need the most
aid.
• Poverty relief is the
responsibility of
governments.
• People should solve their
own problems.

7. HOW CAN WE
PROMOTE
DONATION
• Strategy for encouraging continued support
• Target supporters who show more support and
give higher donations
• Trust is a hugely important issue
• Make donating as "low-friction" as possible
• Face-to-face donations will always be an effective
donation tool
• Donors need to know how much of their money
goes to the actual cause

8. • Social media gives charities a
platform to emotionally
connect with donors
• Twitter Live Feeds and
Conversations
• Use Facebook to Tell a Story
• YouTube User-Generated Content
• Educate Through Google

9. • RAISE MONEY THROUGH
ORGANISING A CHARITY
FUNDRAISING CONCERT
• Benefit concerts are a major
example of celebrity charity for
they involve popular musicians
actors and actresses
• These events, like concerts,
roasts, plays and performances
help to raise huge funds

10. • Various corporate companies and banks have contributed towards
disaster- relief activities in calamity struck regions.
• Companies like Cognizant, TCS, SBI and Hyundai donated huge funds
for relief in the Chennai floods.
• International stores like Walmart, Starbucks and even disney are
known for donating huge sums to charity every year.
• There are also companies that donate a certain amount for a cause,
for each fixed number of products sold.
• ITC funds many local NGO's in towns and villages that support the
poor and make them self dependent. It claims to donate 1 re for every
product sold.

11.  Make your cause personal to make it
relevant
 Tell a story about your charitable work
 Make your cause enjoyable for volunteers
and donors
 Be clear about your finances, needs and
results
 Show professionalism

12.  We can volunteer our time for poor children
 Make a difference to the lives of older people
 We can also spend our time in a orphanage
DONATION IS NOT ONLY ABOUT
MONEY

13. SAVE LIVES :
BECOME AN ORGAN
DONOR
 100,000 men women and children are currently on the
waiting list for an organ.
 Every 11 minute, someone is added to the organ waiting list.
 A deceased donor can give kidneys,pancrease,
Liver,lungs,heart and intestinal organs
 A living donor can give a kidney,a portion of the liver,a lung
or a part of the intestine

14. WHY DONATE?
 One person’s organ donation could save 30
people or more.
 Age is not a factor in organ donation
 Donation can be the most self-less thing you
can do for someone
 Organ and Tissue donation can offer another
person a second chance at life

17. India
Development
and Relief Fund
Reliance
Foundation
Access
Bank Foundation
Charitable Aid
Foundation India
Concern India
Foundation
WHERE CAN YOU GO TO
DONATE