GROUP
COMMUNICATION
By-sandip ghevariya
production-A
(130210125033)
PURPOSE OF GROUP
COMMUNICATION
To share and exchange
information and ideas
To collect information or
feedback on any
project/policy/scheme
To arrive at a decision on
important matters
To solve a problem which is of
concern to the organization as a
whole
To discuss the issues related to a
particular topic in relation to the
group itself or for the benefit of a
larger audience
To elaborate upon any work
undertaken or research done in
order to elicit feedback
GROUP DISCUSSION
Group discussions are
widely used in many
organizations for decision
making and problem
solving.
TWO CATEGORIES OF GROUP
DISCUSSION
Organizational Group Discussions
Group Discussions as a part of a
Selection Process
ORGANIZATIONAL GROUP
DISCUSSIONS
Brainstorming
Nominal Group Technique
Delphi Technique
GROUP DISCUSSION AS A PART
OF SELECTION PROCESS
Group discussion have become
an integral part of most selection
processes today.
Characteristics of Group Discussion
Evaluation Components
 Knowledge
 Communication skills
Active Listening
Clarity of Thought and Expression
Apt Language
Appropriateness of Body Language
Group Behaviour
Leadership Skills
APPROACH TO TOPICS AND
CASE STUDIES
Group Discussions Based on a Topic
Group Discussions Based on a Case
Study
MEETINGS
INFORMAL PURPOSES
To communicate important or sensitive
information
To explore new ideas and concepts
To provide feedback
To present a report
To gain support for an idea, or project
DECISION-MAKING PURPOSES
To reach a decision
To solve a problem
To reconcile a conflict
To negotiate an agreement
To win acceptance for a new idea,
plan or system
PREPARATION
Time
Duration
Agenda
Venue
THANK YOU ALL

Sandip group